Fund printing costs for a newsletter, zine, or anthology by opening a Brillay Goals that names the exact print-run cost, then directing readers there instead of absorbing the bill yourself. The page shows a public progress bar and takes contributions straight from the link already in your bio, with no crowdfunding platform in between. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing
Print costs for a small-circulation publication are specific and quotable — a saddle-stitched zine, a mailed newsletter issue, and a perfect-bound anthology each have their own per-copy math, and each carries cost lines beyond the printer's invoice. Naming that math on your funding page, instead of asking for a round number, is what makes readers trust the ask enough to contribute. For the newsletter's ongoing paid-content model rather than a one-off print cost, see how to get paid for a newsletter; for a full self-published book's print run specifically, see fund a print run for your self-published book; and if the publication is a slim, stapled poetry collection rather than a newsletter or anthology, see funding a poetry chapbook print run for chapbook-specific per-copy math.
What does it cost to print one issue of a zine, newsletter, or anthology?
Printing one issue costs roughly $4.30 per copy for a short saddle-stitched zine and roughly $3.40 per copy for a 200-page perfect-bound anthology at print-on-demand prices. Binding drives the difference: saddle-stitch prices as a flat per-copy rate, while perfect-bound paperbacks price as a fixed cost plus a per-page rate.
Lulu's on-demand booklet printing lists saddle-stitch copies "starting at 4.30 USD" per book for its US Letter format (Lulu, Custom Booklets). Amazon KDP prices a 110–828-page black-ink paperback at a $1.00 fixed cost plus $0.012 per page for the US marketplace (Amazon KDP, Paperback Printing Cost), so a 200-page anthology printed through KDP costs about $3.40 per copy.
"Fixed cost + (page count × per page cost) = printing cost." — Amazon KDP, Paperback Printing Cost.
Those figures are what two named print-on-demand vendors charge per copy at their published US rates. A short-run offset printer will quote a different number for the same page count once the order runs into the hundreds, so treat the Lulu and KDP numbers as a starting reference and get a written quote from the printer you actually intend to use.
How much does mailing printed copies actually cost?
Mailing one printed copy costs $4.39 by USPS Media Mail for a package up to 1 pound, or $1.69 by USPS First-Class Mail for a large envelope up to 1 ounce. Postage is a separate line item from the print bill, and postage scales with package weight rather than with page count.
USPS Media Mail costs $4.39 for a single piece weighing up to 1 pound at the retail single-piece rate effective July 12, 2026 (USPS, Notice 123 Price List). USPS First-Class Mail charges $1.69 for a retail large envelope (flat) weighing up to 1 ounce under the same July 12, 2026 price list.
| Mail class | Starting rate | Weight limit for that rate | Best fit |
|---|---|---|---|
| USPS Media Mail (retail single-piece) | $4.39 | Up to 1 lb | An eligible book-format zine or anthology copy |
| USPS First-Class Mail (large envelope / flat) | $1.69 | Up to 1 oz | A single lightweight newsletter issue |
A commercial mailing account does not by itself lower the Media Mail price: USPS Notice 123 lists Media Mail — Commercial at $4.39 for a single piece up to 1 pound, the same figure as the retail single-piece price. Discounted Media Mail pricing comes from presorted commercial mailings, which is a workflow built for volumes far above a typical zine run, so budget a small print run at the single-piece rate.
Does a newsletter or zine qualify for USPS Media Mail?
Only if the publication is a book of at least eight printed pages that carries no advertising. USPS restricts Media Mail to a specific list of content categories, and the USPS advertising ban covers the publisher's own promotional pages, not just paid ads — so a sponsor-funded newsletter or an ad-carrying zine does not qualify for the Media Mail rate.
The Domestic Mail Manual sets the eligibility standard for retail Media Mail directly:
"Books, including books issued to supplement other books, of at least eight printed pages, consisting wholly of reading matter or scholarly bibliography, or reading matter with incidental blank spaces for notations and containing no advertising matter other than incidental announcements of books. Advertising includes paid advertising and the publishers' own advertising in display, classified, or editorial style." — USPS, Domestic Mail Manual 173.4.1.
Three caveats follow from that standard, and each one disqualifies real zines. A publication under eight printed pages is not a Media Mail "book" under DMM 173.4.1 (USPS, DMM 173). A page promoting your own Patreon, merch store, or upcoming workshop counts as the publisher's own advertising under the same rule, even though no sponsor paid for it. And Media Mail is not sealed against inspection: USPS states that mailing at Media Mail prices "constitutes consent by the mailer to postal inspection of the contents", so an ineligible package can be re-rated at the recipient's cost.
A contributor-written anthology of at least eight pages with no advertising of any kind is the case that fits cleanly. Anything with ads, sponsor logos, or self-promotion pages should be budgeted at First-Class Mail or USPS Ground Advantage rates instead.
What costs belong in a print-run goal besides printing and postage?
Five cost lines get missed most often: mailers and packaging, sales tax charged by the print vendor, proof copies ordered before the real run, replacement copies for failed deliveries, and Brillay's 5% platform fee. Each line is small per copy but real, so either name each one in the goal or state plainly that the goal excludes it. Editing is deliberately left off this list because it's typically funded as its own goal before the manuscript is print-ready — see funding editing costs for a novel for that earlier-stage cost.
Packaging has a published per-piece price. Uline sells its #2 self-seal gold bubble mailer (8 1/2 x 12 inches) at $32 per case of 100, which is $0.32 per mailer (Uline, S-9987 product page).
Sales tax on the print order is charged by the printer, not by the funding platform. Lulu collects US sales tax on orders delivered to every US state and the DC area except six — Delaware, Mississippi, Montana, New Hampshire, North Dakota, and Oregon — as of July 31, 2024. Because the rate depends on the delivery destination, add your own destination's rate to the print subtotal rather than assuming a national figure.
Proof copies cost the same as production copies at Amazon KDP: "The author price can be calculated by multiplying the print cost for your book in your selected marketplace multiplied by the number of copies ordered" (Amazon KDP, How much do proof or author copies cost?). Two proofs of a $4.30 zine therefore add $8.60 to the run before a single reader copy is printed.
Failed deliveries are common enough to plan for. The USPS Office of Inspector General reported that the Postal Service processed more than 155 billion mailpieces in fiscal year 2014, of which 6.6 billion — 4.3 percent — were undeliverable as addressed.
| Cost line | How to treat it in the goal | Reference point |
|---|---|---|
| Print run | Include: per-copy price × copies | Lulu saddle stitch from $4.30 per copy |
| Postage | Include: per-copy rate × copies mailed | USPS Media Mail $4.39 up to 1 lb |
| Mailers and packaging | Include: per-piece price × copies mailed | Uline #2 bubble mailer $0.32 each |
| Sales tax on the print order | Include: your destination's rate on the print subtotal | Lulu collects US sales tax in every state except six |
| Proof copies | Include: usually 1–2 copies at full print cost | KDP author price = print cost × copies |
| Replacement copies | Include as a buffer, or exclude and say so | Brillay's own planning buffer, below |
| Brillay platform fee | Gross the goal up rather than absorbing it | 5% on goals |
How do you size a print-run goal?
Add printing, postage, mailers, tax, proofs, and replacements, then account for Brillay's 5% fee and Stripe's separate payment-processing fee. Dividing by 0.95 covers Brillay's fee only, so check your expected Stripe fee before claiming the goal will fully cover the invoice.
A goal set at your raw invoice total therefore under-funds the invoice by 5%: to net $1,000 you need $1,052.63 in contributions, because $1,000 ÷ 0.95 = $1,052.63.
On the replacement buffer, Brillay's own planning recommendation is roughly 10% of mailed copies — that is a planning number we recommend, not a measured industry damage rate, and creators mailing to a stable list of known subscribers can reasonably use less.
Worked example for a 150-copy saddle-stitched zine with 60 copies mailed:
- Printing: 150 × $4.30 = $645.00
- Postage: 60 × $4.39 Media Mail = $263.40
- Mailers: 60 × $0.32 = $19.20
- Proof copies: 2 × $4.30 = $8.60
- Replacement buffer (10% of mailed copies, 6 copies at print + postage + mailer): 6 × $9.01 = $54.06
- Net subtotal before sales tax: $990.26
- Grossed up for the 5% platform fee: $990.26 ÷ 0.95 = $1,042.38
Sales tax is excluded from that subtotal on purpose, because the rate depends on where the printer ships. Add your destination's rate to the $653.60 of printing plus proofs, then re-run the division by 0.95. Rounding the result to a published goal of $1,150 covers the arithmetic with a little headroom.
The setup itself — enabling the goal, setting the target, and turning it on for your page — is covered in how it works.
What should the goals page for a print run include?
A print-run support page needs five things: a title naming the exact issue or edition, a short reason the run is printed rather than digital-only, the dollar goal, a plain line stating what the money covers, and a note on whether contributors receive a mailed copy. The example below shows how the fourth of those, the plain line on what the money covers, reads for a print run.
For a print run specifically, the "what it funds" line should separate print cost from postage so contributors see both pieces of the bill. Example: "$1,150 funds Issue 4's saddle-stitched print run (150 copies, $645), postage and mailers for 60 copies ($283), proofs and replacement copies ($63), and the platform fee." That reads as a quote rather than a round number, and it sets the expectation that not every contributor receives a mailed copy by default.
Should a print run use Goals or Custom Work?
Use Goals to fund the shared print-vendor bill. Do not use Custom Work to promise a mailed copy: Custom Work is for one defined digital deliverable sent through Brillay at a price and delivery time you set. The same shared-cost-versus-per-order distinction carries over to other one-off project expenses, such as funding an independent reporting or investigation trip.
Goals funds the shared cost; a custom request lets you set a price and a delivery time of up to 5 days for an individual order. Followers pay upfront; you can decline a request.
| Need | Better-fit offer | Why |
|---|---|---|
| Cover the print vendor's total invoice | Goals | The invoice is a shared cost, not a per-reader deliverable |
| Sell one reader a piece made to their brief | custom request | The order arrives with a brief and payment, and the delivery goes back through Brillay as files or links at the price and delivery time you set |
| General support with no physical reward | Tips | No reply or delivery is required |
How do you keep print and mailing costs from growing every issue?
Control two levers: print run size, and how many copies you mail versus offer as digital or local pickup. Printing volume discounts are modest and vendor-specific, and USPS lists the same Media Mail price for commercial and retail single pieces, so the mailed-copy count is the lever that moves the total most.
Volume discounts are real but small and they differ by vendor. Lulu applies an automatic 5% discount at checkout on orders of 100–499 books, and directs orders of 500 units or more to a sales team for a custom quote (Lulu Help Center, Discounts: The Basics). Amazon KDP offers no quantity discount at all on author copies, stating that the author price "is the lowest price we can offer for your book. We can't offer additional discounts" (Amazon KDP). Check your own vendor's published discount table before assuming a bigger run lowers the per-copy price.
Postage behaves differently from printing: a larger print run does not lower the per-copy postage rate, and mailing more copies raises the postage line in direct proportion. Offering a separate digital edition can reduce postage costs for readers who do not need paper in hand, but Goals do not create contribution tiers or rewards. A newsletter running a digital tier can also pair it with a paid Q&A add-on to give non-print subscribers another way to support the publication between issues. Re-run the full cost arithmetic each time circulation changes materially, rather than reusing last issue's goal.
Frequently asked questions
Is a print run a goal or a custom request on Brillay?
Use Goals for the shared print-vendor bill. Custom Work is for one small, defined digital deliverable at a set price and delivery time, not for shipping a reader a physical copy.
Does Brillay take a cut of my printing budget?
The Brillay platform fee on Goals is 5%. Size the goal by dividing your net cost total by 0.95 so the fee does not come out of the print budget.
Does Brillay handle mailing copies to backers?
No. Brillay records contributions and shows progress toward the Goal; you remain responsible for printing and mailing copies outside Brillay. Custom Work is delivered digitally through Brillay and should not be described as physical shipping orders.
Can I mail a zine at the USPS Media Mail rate?
Only if the zine is a book of at least eight printed pages containing no advertising, including none of the publisher's own advertising (USPS). A zine carrying sponsor ads or self-promotion pages should be budgeted at First-Class Mail or USPS Ground Advantage rates instead.
What if my newsletter or zine goal isn't fully reached?
Brillay's goal is a running progress bar of contributions received, not an all-or-nothing threshold; decide in advance, and state on the page, whether the run proceeds at a lower quantity or waits until the goal is met.
Create your free Brillay page and fund your next print run with one clearly scoped goal instead of covering the invoice out of pocket.
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