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How Much to Charge for a Character Design Commission

Pricing anchors for original character design commissions — sketch concept to full reference sheet with turnaround — plus real fee math and when to raise your price.

Updated September 2026

Get paid for this — with Brillay

Still quoting every OC design in DMs, then sketching a third outfit nobody paid for? On Brillay the views, palette swatch and delivery window sit on the listing, so each brief arrives paid and scoped before your first line.

Brillay is a link in your bio where followers pay you directly for:

Custom WorkPaid QuestionsGoalsPersonalized VideosTips

Views and finish set the tier, from a $15 sketch to a $450 turnaround. The follower who wants their character turned around picks that tier and pays by card as a guest, so no signup form stands between their OC and your queue.

No monthly fee, you only pay a small platform fee when you get paid.

A character design commission typically starts at $15–$40 for a one-view concept sketch, $40–$100 for a colored front view, $100–$250 for a reference sheet, and $250–$450+ for a full turnaround. Raise the price as you add views, design complexity, revision rounds, commercial rights, or rush delivery; typical delivery runs 2 to 14 days by scope. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

How these four bands were derived. These are Brillay editorial starting points based on color and view count, checked against the linked official marketplace pricing pages as accessed on September 9, 2026—not results from a creator survey.

  • $15–$40 concept sketch sits deliberately below the $30 fixed-price floor Fiverr's own anime illustrator cost guide reports for character design packages, because this tier excludes color.
  • $40–$100 colored single view tracks the $30 to $75 that Fiverr's anime illustrator cost guide reports for a single character bust with simple shading, delivered in 2 to 5 days.
  • $100–$250 reference sheet spans the $100 to $200 Fiverr reports for full-body designs with detailed clothing and expression sheets (5 to 10 day delivery) and the lower half of its $150 to $400 multi-view package band.
  • $250–$450+ full turnaround opens at the top of that $150 to $400 multi-view band and runs toward the $300-per-project floor Fiverr Pro lists for vetted anime illustrators and the US$299 entry price on 99designs' illustration pricing page. Sold on Brillay, a turnaround at that price sits on your own page, with the brief collected at checkout and the work paid for before you start.

The bands stop at $450 because agency and commercial-client channels are priced separately: Upwork states that hiring a character illustrator typically costs $500 to $1,500 per project, and 99designs lists an estimated US$299 to US$1,499 range with fixed packages at US$349, US$549, US$899, and US$1,399 (both). Direct-to-follower commissions normally sit below those brackets.

If you have not opened commissions yet, how to take paid commissions as a creator or artist covers scope, payment, and delivery time. This guide focuses on what to charge for designing a character and which factors should move that price.

How is a character design commission different from a regular art commission?

A character design commission asks you to invent the outfit, palette, markings, and silhouette from a brief, while a regular art commission renders a character that already exists. Fiverr's anime illustrator cost guide separates the two, reporting fixed-price character design packages at $30 to $185 versus $30 to $75 for a single shaded character bust.

That original design work generally justifies charging more than you would for a same-size illustration based on a complete visual reference. If the character is already fully designed, use how much to charge for an art commission as the closer comparison.

Character design deliverables also function as instructions for future artwork, which is why multi-view packages carry a premium. Fiverr's anime illustrator cost guide prices comprehensive packages containing multiple views, expressions, and pose references at $150 to $400, against $100 to $200 for a full-body design with detailed clothing and expression sheets.

What factors should move your character design price?

Four factors move a character design price: how much of the design is yours, how many views you deliver, how complex the design is, and how strong demand is. Usage terms move it fastest — Fiverr's anime illustrator cost guide reports that commercial rights for merchandise, marketing, or published works typically add 50 to 100 percent to project cost.

  • How much of the design is yours. Drawing a fully described character is closer to a standard illustration. Turning a vague prompt such as “space pirate, likes purple, has a cat” into a coherent design requires more creative decision-making and should cost more.
  • How many views you deliver. Use view count as the primary pricing lever: Fiverr's anime illustrator cost guide separates a single shaded bust at $30 to $75 from multi-view, multi-expression packages at $150 to $400.
  • How complex the design is. Intricate clothing, armor, markings, props, and materials take longer to render — Fiverr's anime illustrator cost guide puts full-body designs with detailed clothing, accessories, and multiple expression sheets at $100 to $200 with a 5 to 10 day delivery time.
  • How strong demand is. If your available slots fill faster than you can comfortably complete them, move your next opening toward the top of the range rather than increasing your workload.

Track your hours, then check them against published hourly benchmarks: Fiverr's anime illustrator cost guide reports character design hourly rates of $37 to $57 and Fiverr's storyboard artist cost guide reports $40 to $80 an hour with an average project value of $272 when billed hourly, while Upwork reports a $25 median hourly rate for illustrators, typically $15 to $30 and tiered at $15 beginner, $23 intermediate, and $30 expert (all). Upwork also lists a single illustration at $100 to $300 per project.

What are the recommended starting prices by deliverable?

Charge $15–$40 for a concept sketch, $40–$100 for a colored single view, $100–$250 for a reference sheet, and $250–$450+ for a full turnaround. These four Brillay anchors are positioned against Fiverr's published character design range of $30 to $185 for fixed-price packages, with most projects landing between $75 and $185.

Scope the request before choosing a tier. How to scope a custom creator request explains how to turn an open-ended idea into a bounded deliverable.

DeliverableIncluded scopeTypical delivery timeRecommended starting range
Concept sketchRough or clean lineart, one view, no color1–3 days$15–$40
Colored single viewFront view with flat or simple color and shading2–5 days$40–$100
Reference sheetFront plus back or side view and a color-palette swatchUp to 5 days on Custom Work$100–$250
Full turnaroundMultiple poses or views plus expression or outfit variants3–5 days when sold through Custom Work; use another workflow if you need longer$250–$450+

The delivery times are editorial guidance benchmarked to published marketplace timelines: Fiverr's anime illustrator cost guide states that single character bust illustrations with simple shading typically cost $30 to $75 and deliver within 2 to 5 days, while full-body character designs with detailed clothing, accessories, and multiple expression sheets range from $100 to $200 with 5 to 10 day delivery.

The top tier is deliberately set above the general marketplace band because multi-view work is priced separately in published data. Fiverr's children's book illustrator cost guide reports that initial character design, including multiple concept sketches, adds $200 to $600 to a project before any book illustrations begin, and Fiverr Pro lists vetted anime illustrators from $300 per project.

The recommended range within each tier should move based on:

  • Client-supplied references versus a blank slate. Strong references or an existing partial design reduce the number of decisions you must make. A blank-slate design belongs nearer the top of the range.
  • One-delivery scope. Custom Work uses one complete delivery, so state exactly which views, expressions, file types, and usage rights the follower receives in that delivery. If the follower wants additional work, sell it as a separate fixed-price order.
  • Personal versus commercial use. Price commercial rights separately rather than including them automatically: Fiverr's anime illustrator cost guide reports that commercial rights typically add 50 to 100 percent to project cost, which turns a $150 reference sheet into a $225 to $300 order. For ongoing merchandise use, the Graphic Artists Guild states that art licensing royalties usually run 3 to 10 percent, with brand and character licensing reaching as high as 15 percent.
  • Deadline requirements. If you offer expedited delivery, define the shorter delivery time and rush charge before the client orders.

Publish each tier as one fixed price tied to an exact scope—for example, “$120: front view, back view, and palette.” If you are unsure whether followers will pay with a small audience, open one or two limited slots at the lower end of your range, track which tier sells, and raise future prices when those slots fill. If asking followers to pay feels awkward, frame commissions as optional paid slots with a clear scope and price rather than a personal request. Fixed packages reduce negotiation over additional poses, outfits, and variations. You can list each package as a separate offer under Custom Work.

How much do you keep after platform and processing fees?

At a $100 character design order on Brillay you keep about $88.80 before taxes: Brillay charges its 8% paid-work fee ($8.00) and Stripe's standard US domestic online-card rate of 2.9% + $0.30 takes $3.20 (Brillay pricing and Stripe pricing, both). No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

  1. Brillay takes the platform fee set out above from each paid order; opening a page costs nothing.
  2. Stripe processes the card payment and payout through Brillay (how Brillay works). Stripe lists standard US domestic online-card processing at 2.9% + $0.30 per successful transaction. International cards, currency conversion, and manually entered cards can cost more.

Using the standard US online-card rate, the approximate fee math is:

You chargeStripe processing (2.9% + $0.30)Brillay fee (8% on paid work)You keep (approx.)
$35~$1.32~$2.80~$30.88
$100~$3.20~$8.00~$88.80
$250~$7.55~$20.00~$222.45
$450~$13.35~$36.00~$400.65

These figures are estimates rather than exact invoices; check the completed payment in your dashboard for the actual amount. Because Stripe's standard US rate includes a flat $0.30 per successful transaction, that fixed charge equals 2.0% of a $15 order but only 0.12% of a $250 order, so small orders lose proportionally more.

Avoid pushing even a simple concept sketch far below the $15 lower anchor: a $15 order nets roughly $13.07 after Brillay's 8% fee on a Custom Work order and Stripe's 2.9% + $0.30, and $15 already sits below the $30 floor Fiverr reports for fixed-price character design packages. Go lower only for an intentionally limited scope or a short promotion.

When should you raise your character design price?

Raise your character design price when your queue fills faster than you can deliver, when your tracked hours exceed your assumptions, when your portfolio strengthens, or when a tier repeatedly expands beyond its listed scope. Fiverr's storyboard artist cost guide reports character design hourly rates of $40 to $80 as one benchmark to check your effective rate against.

  • Your queue fills faster than you can complete it. A waitlist or rapidly filled opening indicates that demand can support a higher price.
  • Your time records exceed your assumptions. If a reference sheet takes six hours and you charge $150, your effective rate is $25 an hour before fees — below the $37 to $57 range Fiverr's anime illustrator cost guide reports for character design.
  • Your portfolio has become stronger. Finished client sheets demonstrate your ability to solve design problems and can support a higher rate than an untested first opening.
  • A tier repeatedly expands beyond its listed scope. If a colored single view regularly turns into outfit exploration, palette testing, or a second pose, raise the tier price or narrow the included work.
  • You have not updated the price as demand has grown. Artists may begin with lower prices to build paid examples, but the initial rate does not need to remain permanent.

A new rate applies to future orders. Clients who already paid retain the scope and price agreed to for their existing commission.

Frequently asked questions

Should I charge one flat price or price by view count?

Price by view count for character design. Published marketplace data is organized the same way: Fiverr's anime illustrator cost guide separates a shaded single bust at $30 to $75 from multi-view, multi-expression packages at $150 to $400, so a tiered menu matches how buyers already compare offers.

Is a character design worth more than a regular illustration at the same size?

It can be when you create the outfit, palette, markings, and silhouette rather than rendering a completed design. Fiverr's anime illustrator cost guide prices character design packages at $30 to $185 against $30 to $75 for a single shaded character bust. If the client supplies an exact visual design, compare with how much to charge for an art commission.

Should I include unlimited revisions?

No. For a character design sold through Custom Work, define one complete delivery: for example, one front view, one back view, a palette, and the listed file formats. Price additional poses, outfits, or changes as a separate fixed-price order rather than promising unlimited back-and-forth.

What if the client wants commercial rights or plans to give the sheet to other artists?

Price usage separately from the drawing itself. Fiverr's anime illustrator cost guide reports that commercial rights for merchandise, marketing materials, or published works typically add 50 to 100 percent to project cost, and the Graphic Artists Guild puts character licensing royalties as high as 15 percent (both). Use the following as a drafting prompt, not legal advice, and check the copyright and licensing rules that apply where you live before publishing it:

Personal use only. The buyer may post and print the artwork for non-commercial personal use and may share the reference sheet with other artists they commission, with artist credit. Merchandise, publishing, advertising, and resale rights are not included and are sold as a separate add-on priced at 50–100% of the base fee. The artist retains copyright and the right to display the work in a portfolio.

Set that add-on price before publishing the offer so it does not become a mid-project negotiation.

How can you set up character design commissions on Brillay?

List each character design tier with its fixed price, included views, no-revision terms, usage terms, and delivery time under Custom Work on Brillay. The follower checks out by card without creating an account. The follower pays upfront along with the brief, and you deliver inside the window listed on that tier. You can decline a request. Card disputes and bad-faith requests are still a real-world risk with any card-paid commission, so keep the scope specific, deliver inside the agreed order, and avoid treating an unpaid inquiry as approval to start custom work. Once you deliver, the follower can still message you on that order about a broken file or a correction, and you handle it under the correction and refund policy you publish on your page.

You do not need a large audience or platform approval to open commissions. Each character design commission is a one-time purchase, not a membership. One Brillay link can hold your character design commissions alongside your other offers. Creator payouts are available in 41 countries. If character design is your main offering, how illustrators get paid covers additional paid formats that can complement commissions, and artists who also take channel branding work can use what to charge for a YouTube thumbnail as a pricing reference for that adjacent service. Beside the commission tiers, the same page can take a paid written answer, a personalized video, a tip or a contribution toward a named goal, with no follower threshold to reach first.

Ready to set your prices and start taking character design commissions? Create your free Brillay page and publish each tier with its scope, delivery time, no-revision terms, and usage terms.

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