How Do Illustrators Get Paid?

Illustrators get paid through four main routes: commissions for custom client work, sales of prints or digital products, licensing fees or royalties for reuse rights, and direct follower support such as tips or paid requests. Many illustrators combine several routes at once, while platform fees, payment processing, usage rights, complexity, and turnaround determine what they ultimately keep.

How do illustrators actually make money?

There is no single “illustrator paycheck.” Independent illustrators commonly combine several income streams because each serves a different type of buyer.

Commissions pay for a specific piece, such as a portrait, character design, book cover, album cover, or commercial illustration. The illustrator defines the scope, quotes a price, may collect a deposit, and delivers the agreed work. The U.S. Bureau of Labor Statistics reports a median hourly wage of $28.51 for the occupation category "Fine Artists, Including Painters, Sculptors, and Illustrators" (SOC 27-1013); May 2023 is the most recent year for which BLS has published a per-occupation wage table under this specific code, since its newer national releases are distributed only as full-database spreadsheets rather than individual occupation pages (BLS OEWS 27-1013). Freelance illustration rates vary by specialty, experience, working time, demand, scope, and usage rights, so illustrators should calculate a price from their own costs and project terms rather than treating one published average as a required rate.

Products turn artwork into something that can be sold repeatedly, including prints, stickers, digital brushes, reference packs, and coloring pages. On the print-on-demand marketplace Redbubble, the artist sets a margin on top of a fixed base price — for example, a 20% margin on a $20 base price adds $4.00 to the sale, which the artist keeps before Redbubble's own account fees (Redbubble Help Center — How Is My Payment Calculated). Digital products carry no per-unit production cost once created, but storefront, fulfillment, and payment-processing costs still apply.

Licensing means a client pays for permission to use artwork on packaging, merchandise, publications, games, advertising, or other defined applications. Under U.S. copyright law, the illustrator is the default author and owner of the copyright in a commissioned image unless the work qualifies as a "work made for hire" or the contract assigns ownership in writing (U.S. Copyright Office — Copyright Registration for Works by Visual Artists). Payment is typically a flat fee, a royalty calculated on the licensee's wholesale sales, or both: the Graphic Artists Guild puts general art-licensing royalties at 3% to 10% of sales, with brand and character licensing reaching as high as 15%, and notes that mass-market retail deals tend to sit at the low end (3%–5%) while smaller specialty-market deals run 5%–10% (Graphic Artists Guild — License It).

Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start. Goals let supporters contribute one time toward a named project alongside client commissions, licensing, and product sales.

What do platforms used by illustrators charge?

Platform fees affect how much an illustrator keeps, particularly on low-priced products where fixed charges represent a larger share of the sale.

Table assumptions: figures are the published platform fee only, for one US sale at published rates — they exclude card-processing fees (covered separately below), sales tax, shipping, refunds, and Etsy's separate $0.20-per-item listing-renewal charge for items that relist after 4 months or after selling out. On Brillay, each custom order comes in one at a time on your own page, with the scope and the delivery window written down and no listing to renew.

Etsy’s published charges include a 6.5% transaction fee and a $0.20 listing fee; US Etsy Payments processing is roughly 3% plus $0.25. Because the fixed listing charge still applies, describing the payout simply as “about 93%” would overstate what an illustrator keeps, especially on a small sale.

Gumroad charges 10% plus $0.50 per direct sale, excluding separate card-processing costs. The additional $0.50 means the effective percentage is higher for inexpensive downloads, so “about 90%” is not an accurate payout estimate on its own. A US card payment may also incur roughly 2.9% plus $0.30 in processing (Stripe — Pricing).

Patreon moved new creators to a 10% platform fee on August 4, 2025, with payment processing billed separately; creators who published before that date retain their legacy pricing. On Brillay, a follower pays once for one question, one commission or one video, and nothing is owed afterwards — so the people who were never going to subscribe can still pay you, beside the Patreon you already run.

Brillay's platform fee is shown in the table above, with no monthly fee and no charge to start. Payments are handled through Stripe payouts (Brillay — How It Works), and payment processing applies separately from the platform fee.

How much can an illustrator charge for a commission?

An illustrator can calculate a starting commission price by multiplying the expected working time by an hourly rate, then adding any charges for revisions, rush delivery, commercial use, printing, shipping, or transferred rights.

Using ZipRecruiter’s $47.71 average hourly figure as one labor-cost example — well above the BLS OEWS $28.51 median hourly wage for the same occupation category cited above — and not as a required market rate, produces these concrete tiers:

These examples are arithmetic based on the cited hourly figure, not universal price recommendations. An illustrator who works faster, has a distinctive specialty, includes more revisions, or grants commercial reuse rights may quote differently. For broader pricing guidance, see how much to charge for an art commission. Character work may require separate concept development and reuse terms, as explained in how much to charge for a character design commission.

Products have a different earnings pattern. A commission produces one larger payment for bespoke work, while a print or digital pack can generate smaller payments repeatedly. One-time payments vs. recurring creator revenue explains how those income cadences compare. Brillay Custom Work reverses the product sequence: you can take the commission order before drawing the artwork, rather than first creating a print, brush pack, or download to stock a storefront.

Where does direct follower support fit for an illustrator?

Marketplaces help illustrators reach people searching for a product or style, while direct support serves followers who already know the illustrator’s work. A link-in-bio payment option can capture requests that otherwise arrive informally through comments and direct messages. Several platforms compete for this direct-support role: Ko-fi Commissions charges a 5% platform fee (waived entirely for Ko-fi Gold subscribers), separate from normal card-processing fees (Ko-fi Help Center — What Are Ko-fi Commissions?), while Brillay charges 8% when a follower pays for work and 5% on tips and goals, and Patreon charges 10% on new memberships, as cited above — so the lowest published fee is not always Brillay's. Every offer is one priced request on the same page: the price, the scope and the delivery window are published, the brief is collected at checkout, and the follower pays upfront by card as a guest, so the work arrives already paid for and already specified.

An illustrator using Brillay can accept one-time support through Tips, sell commissions and paid custom work through Custom Work, or collect contributions toward an art book, equipment purchase, or another named project through Goals. For commissions and paid custom work, Custom Work lets you set a fixed price, write down exactly what is included, collect the client's brief and attached files, and send one delivery. Followers pay upfront; you can decline a request.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Creators in 41 countries can get paid; followers pay by card from anywhere.

Direct support does not require abandoning a shop or freelance clients. An illustrator might use commissions for bespoke work, a storefront for repeatable products, licensing for commercial reuse, and a direct page for tips or tightly scoped requests. How to take paid commissions covers scope, deposits, and delivery time, while create your first paid offer as a creator explains how to package a defined service.

Frequently asked questions

Do illustrators need a large following to get paid?

No. Client commissions and marketplace sales can come from portfolio searches, referrals, or customers looking for a particular style. Brillay also has no follower minimum. Can small creators accept tips? explains how direct support can work with a smaller audience.

How much does Etsy take from an illustrator’s sale?

Etsy charges a 6.5% transaction fee plus a $0.20 listing fee, while US Etsy Payments processing is roughly 3% plus $0.25. The fixed charges make the effective fee percentage higher on inexpensive products.

Can illustrators sell digital products as well as commissions?

Yes. Illustrators can sell brushes, reference packs, coloring pages, print files, templates, and other downloadable products. Gumroad charges 10% plus $0.50 per direct sale, excluding separate card-processing costs; Etsy uses its own listing, transaction, and payment-processing fee structure.

Does direct follower support replace commissions?

No. Direct support is an additional income route for tips, paid requests, and project funding. It can operate alongside client commissions, licensing, memberships, and product sales. For a broader explanation of direct-payment models, see paid requests and one-time support.

Create your free Brillay page and add Tips, a commission through Custom Work, or a Goal.