Put All Your Paid Offers Behind One Link

Putting all your paid offers behind one link means listing every way a follower can pay you — questions, Personalized Videos, custom work, tips, goals — on a single page, then putting that one URL in your bio. The follower picks and pays on that page instead of being sent to a separate app, form, or payment handle. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.

Every figure on this page is quoted from the operator's own help center, pricing page, or published report, with the retrieval date attached to each citation. Platform rules and processor pricing change without notice.

Consolidation matters because the platforms cap bio real estate at small, published numbers. Meta's Instagram Help Center states, "You can add up to 5 websites to your Instagram profile" (Instagram Help Center — "Add a website to your Instagram profile," help.instagram.com/362497417173378, retrieved September 3, 2026). TikTok Support states that "Personal Accounts with at least 1,000 followers can post a website link on their profile" (TikTok Support — "Account types on TikTok", retrieved September 3, 2026). Five paid offers plus Brand Collaboration Inquiries do not fit neatly across separate bio links; one Brillay link puts all six options on the same page. One bio link that carries every offer: followers pay you as guests by card, at prices you set, whatever format the request takes.

What does "one link, all offers" actually mean?

One link, all offers means a single URL opens one page holding every paid option a creator sells, priced and payable on the spot. On Brillay, one page can hold Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries. You set prices and delivery times for request-based work, choose suggested amounts for support, and collect brand inquiries without payment.

Brillay's how-it-works page instructs a creator to "enable paid questions, personalized videos, custom work, tips, goals, and brand inquiries — each with your own price and delivery time" (Brillay — "How It Works," https://brillay.com/how-it-works, retrieved September 2, 2026). Brillay's machine-readable index at brillay.com/llms.txt carries a dated "Key facts (verified 2026-08)" block stating that "the six offer types are fixed" and listing those same six names. The same Brillay how-it-works page states that a creator can "turn on only the offers that fit you," so a creator selling Personalized Videos and taking tips can publish 2 of the 6 and leave the rest off.

The difference from a standard link-in-bio page is what happens after the click. Some link-in-bio tools now sell on the page too rather than only forwarding the click — Linktree's help center documents its own digital-product checkout and charges "12% per sale" on its Free plan for digital products, 9% on Starter and Pro, and 0% on Premium (Linktree Help Center — "Guide to selling digital products on Linktree", retrieved September 3, 2026). Followers pay by card on your Brillay page without creating an account or installing an app. The request and the payment happen on the page itself, with the follower checking out as a guest, with no separate app or signup step between the link and the checkout.

How many bio links do Instagram, TikTok, X, and YouTube actually give you?

Instagram allows up to 5 websites on a profile, TikTok gives personal accounts a profile website link only at 1,000 followers or more, X gives one Website field alongside a 160-character bio, and YouTube shows up to 14 links on a channel Home tab with only the first promoted. All four caps are published by the platforms themselves.

Meta's Instagram Help Center article "Add a website to your Instagram profile" states, "You can add up to 5 websites to your Instagram profile". A separate Instagram Help Center article caps the surrounding text: "You can write a bio of up to 150 characters on your Instagram profile". Five URLs and 150 characters is the entire budget a creator has for explaining what each destination does.

X's help center lists the editable profile fields as "Bio (maximum 160 characters); Location; Website; Birth date," giving an account exactly one Website field. Google's YouTube Help article states, "You can showcase up to 14 links on your channel Home tab, just make sure they follow our external links policy," and adds that "your first link will be prominently displayed".

TikTok gates the field entirely below 1,000 followers:

"Website link on profile: Personal Accounts with at least 1,000 followers can post a website link on their profile." — TikTok Support, "Account types on TikTok", retrieved September 3, 2026

TikTok Support's separate article documents the Profile → Edit profile → Links → Add flow a creator uses once that 1,000-follower gate is cleared. Five slots on Instagram, one on X, one gated slot on TikTok, and one promoted slot of 14 on YouTube all lead to the same conclusion: scarce bio-link space only ever has to point one place if every paid offer sits on a single page.

Which offers can actually live behind one Brillay link?

Six offer types can live behind one Brillay link: Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries. You set the price and delivery time for Paid Questions, Personalized Videos, and Custom Work; supporters choose an amount for Tips or Goals, and brands submit Brand Collaboration Inquiries without paying.

Paid Questions are one typed question and one written reply, privately: Brillay's feature page states that question "replies are text, written privately," an option each creator prices on their own page (Brillay — "Paid Questions for Creators," https://brillay.com/features/paid-private-questions, retrieved September 2, 2026). Brillay's how-it-works page explains that a creator delivers Personalized Videos or Custom Work as recordings or files on their own time, within the delivery window they set. Brillay's brand-collaboration feature page explains that brands can submit their collaboration details — budget, timeline, and deliverables — through a form that collects them into a separate brand inbox, so you can actually find them. Brillay's Purchases, Support & Refunds policy, Version 1.0, states the commercial framing behind all six offers: "When you purchase a product or service through a creator's Brillay page, you are purchasing from that creator—not from Brillay".

What does running every paid offer through one link cost?

Brillay's pricing page lists $0 per month plus 8% when a follower pays for work and 5% on tips and goals. That sits above Ko-fi's flat 5% service fee and Buy Me a Coffee's 5% transaction fee, below Linktree's 12% Free-plan fee on digital products, and below Gumroad's 10% + $0.50 per direct sale. Every offer is one priced request on the same page: the price, the scope and the delivery window are published, the brief is collected at checkout, and the follower pays upfront by card as a guest, so the work arrives already paid for and already specified.

Brillay's pricing page lists $0 per month, an 8% platform fee when a follower pays for work, and a 5% platform fee on tips and goals. Linktree's help center publishes a three-tier fee table for digital products — "Free 12% per sale, Starter & Pro 9% per sale, Premium 0% per sale" — and sets the sellable price range at "$1.00 and $10,000 USD". Ko-fi's help center states that "a flat 5% service fee applies to anything else, such as shop items, memberships, monthly tips, and commissions". Ko-fi's help center adds that Ko-fi Gold unlocks "0% service fees on all payment options for a fixed monthly cost of $12 p/m, rather than the 5% fee".

Buy Me a Coffee's knowledge base states, "We don't charge a monthly fee. We charge a 5% transaction fee, and creators keep 95% of the earnings" (Buy Me a Coffee Help — "Frequently Asked Questions"). Gumroad's help center states, "For sales made on Gumroad's website, we charge a 10% + $0.50 fee per transaction," excluding credit-card processing. Patreon's help center states a platform fee of "Between 5% and 12% of successfully processed sales + applicable taxes, depending on your platform plan," with creators on the standard plan paying 10%. A follower pays once for one question, one commission or one video, and nothing is owed afterwards — so the people who were never going to subscribe can still pay you, beside the Patreon you already run.

Card processing is billed on top of every platform fee in that table. Stripe's published US pricing is 2.9% + $0.30 per successful domestic card charge, plus 1.5% for international cards (Stripe — "Pricing", retrieved September 2, 2026). Consolidating offers does not remove processing costs, and these platform fees are not cumulative on a single sale — a follower who tips through Ko-fi pays Ko-fi's 5% once, not Ko-fi's 5% plus Gumroad's 10%. What consolidation changes is the mix across a month: a creator running tips on one tool, commissions on a second, and memberships on a third is billed each of those platforms' rates on its own slice of revenue, rates that range from Ko-fi's flat 5% service fee to Gumroad's 10% + $0.50 per direct sale and Patreon's 5%-12% platform fee, each published by those companies' own help centers, plus a separate monthly subscription wherever one applies, such as Ko-fi Gold at $12 per month.

Why does splitting offers across tools cost more than it looks like?

Splitting paid offers across separate tools costs more than it looks because each tool adds its own checkout, and checkouts have measured drop-off. Baymard Institute puts the global average cart abandonment rate at 70.19% after 14 years of tracking and reports that 18% of US online shoppers have abandoned an order because the site required an account.

Baymard Institute's checkout-usability research page reports a 70.19% global average documented cart abandonment rate across 14 years of tracking, and Baymard's separately maintained statistics list computes 70.22% from 49 aggregated studies — two Baymard sources landing within 0.03 points of each other (Baymard Institute — "E-Commerce Cart & Checkout Usability Research" and "50 Cart Abandonment Rate Statistics 2026", both retrieved September 2, 2026).

Account creation is the specific friction consolidation removes. Baymard Institute's cart-abandonment tally reports that 18% of US online shoppers have abandoned an order because the site wanted them to create an account. Brillay's how-it-works page states the follower pays by "checking out as a guest by card, with no account to create and no app to install". Brillay's paid requests overview repeats the same rule in its own words — "followers check out as a guest and pay by card — no account to create, no app to install".

Baymard's 70.19% and 18% figures were measured on e-commerce checkout flows, not on creator bio links, and no public dataset available as of September 2026 measures conversion across single-link versus multi-link creator bios. Treat consolidation as removing documented friction — the app-to-app handoff and the account wall — rather than as a predicted conversion lift.

Should every offer launch at once, or one at a time?

You can launch 1 or 2 offers first or all 6 at once, then enable the rest later from the dashboard without changing the Brillay page or URL. Let what your content already generates requests for decide the order — see whether to launch every paid offer at once or roll them out one at a time.

Brillay's Personalized Videos feature page describes a starter listing new creators can rename, re-price, and edit anytime, so turning the offer on doesn't require building a listing from scratch. As of September 2, 2026, creators set Personalized Video delivery time through the delivery-window options in the Brillay dashboard picker; read those options before promising a long window. A creator can turn individual offers on or off from the Brillay dashboard without changing the page's URL, so testing 1 offer before enabling all 6 keeps the same link.

Rationing setup effort is reasonable because most creators earn too little to justify configuring six offers on day one. Linktree's 2022 Creator Report, based on a survey of 9,576 Linktree users, found that 46% of full-time creators earn less than $1,000 a year while only 12% earn more than $50,000 a year. Brillay's how-it-works page endorses either sequence, explaining that a creator can turn on only the offers that fit them — some start with Tips and Paid Questions, then add Personalized Videos or Custom Work later.

How do you order offers so followers find the right one fast?

Put the offer your content already generates the most requests for at the top, because that is the offer a follower most likely arrived wanting. Nielsen Norman Group's eye-tracking research found that users spend 57% of page-viewing time above the fold and 74% within the first two screenfuls, so offer six gets a fraction of the attention offer one does.

Nielsen Norman Group reports that 57% of page-viewing time is spent above the fold and 74% within the first two screenfuls, which is why the second and third offers on a page still get real attention while the sixth may not. Google's YouTube Help article makes the same ordering point about links directly: of the 14 links a channel can show, "your first link will be prominently displayed".

A creator known for quick advice should lead with Paid Questions; a creator known for custom art or edits should lead with Custom Work or Personalized Videos. Tips and Goals tend to work lower on the page, because both are usually a secondary action rather than the reason a follower clicked the bio link. Brand Collaboration Inquiries routes into a separate brand inbox rather than the follower-request inbox, so brand leads do not compete with follower-facing offers for above-the-fold attention.

When should you keep Ko-fi, Patreon, Gumroad, or Linktree instead?

Keep an existing tool when it does something Brillay's six offer types do not: recurring memberships, a hosted digital-file storefront, or a plan whose fee beats Brillay's 8% on paid work or 5% on tips and goals at your volume. Brillay is for one-time paid requests, so a creator whose income is mostly subscription or file-download revenue should consolidate around the tool that already handles it.

Recurring memberships are the clearest case. Patreon's help center describes a platform fee of "Between 5% and 12% of successfully processed sales + applicable taxes, depending on your platform plan" for creator membership businesses, and Ko-fi's help center states that its "flat 5% service fee" also covers "memberships". Brillay's llms.txt index states that "the six offer types are fixed," and lists Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries.

Fee math is the second case. A creator pays the same 5% platform fee per tip at Ko-fi and Brillay, and Linktree's Premium plan charges "0% per sale" on digital products for creators willing to pay for that plan. The volume case for consolidating is not a lower rate; it is one link, one checkout, and one inbox instead of several. Nothing prevents running both: point the bio link at the page holding the offers followers actually buy, and keep the specialist tool for the revenue type it was built for.

How do you replace a Linktree-style page with one paid link?

Replacing a Linktree-style page with one paid link starts with an inventory: list every place a follower currently pays or requests something — a tip handle, a commission form, a DM habit — map each to one of Brillay's 6 offer types, then swap the bio link once the new page is live and tested end to end.

A link list and a paid-offer page differ in what the click does, and both companies document it. Linktree's help center states that Free plans "are limited to one" Featured Layout link while Starter, Pro, and Premium get unlimited ones, so even inside a link-in-bio page only one destination is visually promoted for free (Linktree Help Center — "An overview of paid features available on Linktree", retrieved September 3, 2026). Brillay's how-it-works page states that a follower pays on the Brillay page itself, "checking out as a guest by card, with no account to create and no app to install".

Map each existing destination to one offer type rather than porting the old link list across. A Venmo or Cash App handle maps to Tips, a commission Google Form maps to Custom Work, a recurring "can I pick your brain" DM maps to Paid Questions, and a press-kit PDF maps to Brand Collaboration Inquiries — the 6 Brillay offer types those map onto are the ones listed on Brillay's how-it-works page.

Decide the offer order before switching the bio link, since offer order determines what a follower sees first. See how to write a bio that makes followers click your paid link for the copy that sits around the link inside Instagram's 150-character bio, best link-in-bio tools that accept payments for how a paid-offer page compares to a tool that only forwards clicks, and how a link-in-bio store differs structurally from one-time paid requests.

Implementation checklist

A neutral, tool-agnostic sequence for moving from several payment links to one:

1. Inventory. Write down every destination a follower currently uses to pay or request something: tip handle, commission form, calendar link, DM habit, press-kit PDF.
2. Map. Match each destination to one offer type — tips to Tips, a commission form to Custom Work, a recurring "pick your brain" DM to Paid Questions, a press kit to Brand Collaboration Inquiries.
3. Price and set delivery. Set a price and realistic delivery time for Paid Questions, Personalized Videos, and Custom Work; choose support amounts for Tips and Goals, and keep Brand Collaboration Inquiries free.
4. Order the page. Put the offer that already generates the most requests first, since Nielsen Norman Group measured 57% of page-viewing time above the fold.
5. Test the follower path yourself. Open the page on a phone, in a logged-out browser, and confirm the checkout completes end to end before announcing it.
6. Swap the bio link. Replace one of Instagram's 5 website slots, the single TikTok website field that opens at 1,000 followers, X's one Website field (X Help Center), and the first of YouTube's 14 channel links with your Brillay page, then pin one post explaining what the single link now does.
7. Retire or redirect the old links. Leave existing handles alive if you want, but stop advertising them so followers stop having to choose a destination.

Next step: once the checklist above is complete, the only remaining work is creating the page and pasting its URL into the bio field.

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Frequently asked questions

Do I have to turn on all six offers to consolidate my links?

No. Brillay's how-it-works page tells creators to turn on only the offers that fit them — some start with Tips and Paid Questions, then add Personalized Videos or Custom Work later. Brillay's machine-readable llms.txt index states that "the six offer types are fixed," and creators choose which of the 6 to enable.

Does putting everything behind one link cost more than separate tools?

Brillay's pricing page lists $0 per month with an 8% platform fee when a follower pays for work and a 5% platform fee on tips and goals. For comparison, Linktree's help center lists 12% per sale on its Free plan and 9% on Starter and Pro for digital products, and Gumroad's help center lists "a 10% + $0.50 fee per transaction" on direct sales. Card processing is separate: Stripe's published US pricing is 2.9% + $0.30 per successful domestic card charge.

Will I lose the individual links I already have, like a Venmo handle?

Nothing forces a creator to delete an existing payment handle. Consolidating means followers no longer have to know which handle to use: the Brillay page becomes the one link in the bio, and Brillay's tips feature page describes Tips as a one-time support payment with suggested amounts and no reply required, which removes the need to spend one of Instagram's 5 website slots on a separate tipping handle.

Does this work if my bio link field is gated, like on TikTok?

Yes. TikTok Support states that "Personal Accounts with at least 1,000 followers can post a website link on their profile," a gate that controls whether the profile website field can be used at all, not what a creator sells once it is open. Brillay has no follower minimum: the dated "Key facts (verified 2026-08)" block at brillay.com/llms.txt reads "No follower minimum — any creator can set up a page".

Should I launch every offer the same week I switch my link?

Not necessarily. Starting with the 1 or 2 offers a creator's content already generates requests for, then adding others as a pattern emerges, is a reasonable approach, and the page and the link stay the same either way. A creator can turn additional offers on later from the same Brillay dashboard without a new URL.