For most streamers and VTubers, Personalized Videos is the best starting Brillay offer because it turns an already-common chat request into a priced deliverable; Goals fits better once viewers ask how to help fund gear, and Brand Collaboration Inquiries fits once sponsors start reaching out directly. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
Brillay has no monthly fee or membership: it charges 8% when a follower pays for work and 5% on tips and goals, and creators can receive payouts in 41 countries (pricing).
If followers already ask “can you shout me out?”, “how can I help with the new setup?”, or “where do I send a sponsorship idea?”, put those choices in one Brillay link instead of turning every stream into a sales pitch. Writers hear a similar loop of repeat asks around critiques and commissions, which is why how writers price critiques and commissions applies the same three-offer split to manuscripts and poems. Even after a channel qualifies for platform monetization, Twitch's standard subscription split is a 50/50 baseline revenue share between streamer and platform (Twitch, official letter from President Dan Clancy) — and that split only applies once the channel has already met Twitch's own eligibility bar. Brillay gives the people already asking you a way to pay.
"For subscriptions, we use a baseline revenue share of 50/50 on the net revenue from those earnings." — Dan Clancy, President, Twitch, in an official blog letter on subscription revenue shares
What is the best Brillay offer for a new streamer to start with?
A new or small streamer can start with Personalized Videos without a follower minimum or application. Set a fixed price, delivery time, and clear brief for one video, then share one link: no follower account needed, followers pay upfront, and you record and deliver one custom video later. You can decline a request. On Brillay, you set the price for Personalized Videos and Custom Work, supporters choose what to contribute to Goals, and Brand Collaboration Inquiries collects a brand’s budget, timeline, and deliverables.
On Brillay a creator turns on only the offers that fit them, each with its own price and delivery time, so nothing is live that you did not choose (how it works).
Twitch's Affiliate Program, by contrast, gates the platform's first monetization tier behind four achievements completed inside a 30-day window: reach 25 followers, stream for 4 hours, stream on 4 different days, and reach an average of 3 viewers (Twitch Help, Affiliate Program FAQ). The same Brillay Personalized Video offer works for a 10-viewer stream or a partnered channel, because the price is set by the creator rather than by a platform tier.
For pricing specifics — what to charge for a short birthday greeting, when a longer video should cost more, and when to raise your price — see how much to charge for a shoutout.
Which offer fits a streamer who wants help funding new gear?
A streamer raising money for equipment should use Goals: one named goal with a progress bar, funded by supporters’ one-time contributions with no all-or-nothing cutoff, nothing to ship, and no reward tiers.
That's because contributions arrive as cash rather than as purchased products, so there's nothing to package or mail afterward. You can add a deadline, but it's only a countdown for supporters—not an all-or-nothing cutoff.
A VTuber saving toward a Live2D or 3D rig can post the target amount and let viewers contribute directly; see how much a VTuber model actually costs for the pricing ranges that make a realistic goal number. Visual artists run the same named-goal approach to fund a kiln or new tablet — see how artists structure a project-support goal for the parallel setup. Supporters who want to help but have no project in mind can use Tips instead, since Tips require no reply and nothing to deliver in return.
When should a streamer use Brand Collaboration Inquiries instead?
A streamer should turn on Brand Collaboration Inquiries once sponsors start reaching out directly. Brand Collaboration Inquiries is a “Work with Me” form on your Brillay page that collects a brand’s budget, timeline, and deliverables into a separate brand inbox.
Sponsor requests go to a separate brand inbox, while Paid Questions, Personalized Videos, and Custom Work stay organized separately. Coaches face a similar sorting decision, splitting requests by size rather than by platform — see how coaches choose between a quick paid question and a full audit for that split. A small channel can still collect structured sponsorship inquiries without a follower minimum. Streamers who want more context on separating follower-facing and brand-facing pages can start from how streamers monetize follower requests on Brillay.
How do these three offers compare side by side?
The three offers differ by which viewer action they price, not by which one "performs better." Personalized Videos prices a video request, Goals prices a contribution toward a named goal, and Brand Collaboration Inquiries prices nothing at all — it is an unpaid lead form. A single Brillay page can run all three at once.
| Offer | Best for | Viewer action | Streamer sets | Viewer pays? |
|---|---|---|---|---|
| Personalized Videos | Birthday/congrats/hype video requests from chat or followers | Pays, fills a short brief | Price + a delivery time the creator chooses | Yes |
| Goals | Funding a named gear, rig, or setup goal | Contributes from $1 to $10,000 toward the goal | The goal description + target amount | Yes |
| Brand Collaboration Inquiries | Sponsor/brand outreach | Submits budget, timeline, deliverables | Which partnership types the creator is open to | No — it's a lead form |
| Tips | Viewers who want to support without a specific ask | Pays, no reply required | Suggested amounts | Yes |
Table source: Brillay product documentation for personalized videos, goals, brand collaboration inquiries, and tips. For Personalized Videos, the streamer chooses a delivery time from 1 hour to 5 days.
Does a streamer need a certain follower count to use Brillay?
No. Brillay applies no follower minimum to any offer, so a streamer with any audience size can enable Personalized Videos, Goals, or Brand Collaboration Inquiries the same day the page is created (how it works). Twitch's first monetization tier, by contrast, is threshold-gated.
Twitch's Affiliate tier requires 25 followers, 4 hours streamed, 4 different broadcast days, and an average of 3 concurrent viewers, all inside a 30-day period, before a creator can enable native subscriptions or Bits. Brillay is a direct follower page that works alongside Affiliate or Partner status, whether or not a channel has cleared those thresholds.
Is there real demand for direct viewer support outside platform payouts?
Yes. You do not need industry-wide watch-time figures to test this: start with one clearly priced birthday, congratulations, or hype video and see whether your own viewers request it. Kick alone reached 1.34 billion hours watched in Q2 2026, up 36.7% year over year, per a Streamlabs and Stream Hatchet report.
VTuber demand is best measured with VTuber-specific data rather than general influencer figures. Streams Charts and VSTATS reported 482.6 million hours watched for VTubers in Q2 2026 across roughly 11,300 tracked channels, a 15.4% decline from Q1 2026.
"The Q2 watch time of 482.6 million Hours Watched was 15.4% lower than in Q1, as around 300 fewer channels were online, according to Streams Charts." — Streams Charts and VSTATS, joint VTuber viewership report for Q2 2026
Grand View Research valued the global virtual-influencer market at USD 11.2 billion in 2025 and projects USD 14.5 billion in 2026. That figure measures brand spending on computer-generated influencer personas as a whole and is not a VTuber-specific revenue measure, so it should be read as adjacent market context rather than as a projection of what any VTuber can earn from viewers. The quarterly Streams Charts watch-time number above is the closer proxy for VTuber audience size.
Should a streamer skip platform monetization and only use Brillay?
No. Brillay works best alongside platform programs, not instead of them. YouTube's Partner Program currently requires 1,000 subscribers plus 4,000 valid public watch hours in 12 months, or 10 million qualified Shorts views in 90 days, for ad and Premium revenue (YouTube Help, Partner Program eligibility). Paid requests from the same viewers face no threshold to reach: a written answer, a custom video, a commission, a tip, or a contribution toward a named goal.
Those thresholds are set to rise: YouTube announced that beginning February 1, 2027, new applicants will need 1,000 subscribers plus either 8,000 qualified public watch hours in 365 days or 20 million qualified Shorts views in 90 days (YouTube Official Blog, Partner Program updates).
A streamer uses a separate Brillay link alongside Twitch, YouTube, Kick, or Discord DMs, where followers pay for a Personalized Video, contribute to a goal, or submit a sponsor inquiry. Running both means a channel earns ad and subscription revenue once it qualifies, while direct viewer requests are monetized from day one instead of being fielded for free. One link that carries every offer, with nothing to moderate and no community to keep warm.
Frequently asked questions
Five recurring questions cover which offer to launch first, whether VTubers use Brillay differently from live-action streamers, how Brillay relates to Twitch and YouTube monetization, what Brillay charges, and whether a streamer can run several offers at the same time. Short answers follow, each with the source that supports it.
What's the single best Brillay offer for a brand-new streamer?
Personalized Videos, because the offer carries no follower or watch-time requirement and directly monetizes a request most streamers already field for free in chat. You set the price and the delivery time for a Personalized Video, anywhere from 1 hour to 5 days, to fit the length and effort of your video.
Can a VTuber use Brillay the same way a live-action streamer does?
Yes. All three offers — Personalized Videos, Goals, and Brand Collaboration Inquiries — behave identically whether the creator streams on camera or through an avatar. VTubers can use Goals to fund a new model or rig; see how much a VTuber model costs for typical ranges.
Does Brillay replace Twitch subscriptions or YouTube ad revenue?
No. Brillay is a separate page for direct follower requests that runs alongside platform monetization. Twitch's baseline subscription revenue share is 50/50, and YouTube Partner Program ad revenue has its own eligibility rules set by YouTube.
How much should I charge for a shoutout or brand deal, and what does Brillay charge me?
What Brillay charges is the platform fee set out earlier on this page, and it applies only once a follower has paid — there is no follower minimum. Card processing is separate: Stripe's published US online rate is 2.9% + $0.30 per successful charge (Stripe Pricing).
Can a streamer run more than one of these offers at once?
Yes. A single Brillay page can run Personalized Videos, Goals, Brand Collaboration Inquiries, and Tips together, because a creator enables each format independently.
Next step: Create your free Brillay page. Setup costs nothing and the platform fee is 8% when a follower pays for work and 5% on tips and goals.
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