Set up Personalized Videos for Twitch by creating a Brillay page, enabling the Personalized Videos offer, setting a price, choosing a delivery window of no more than 120 hours, writing clear request instructions, and connecting Stripe for payouts. Then link that page from your Twitch panels, About section, and stream overlay instead of taking requests for free in chat. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
What's the difference between a Brillay Personalized Video and Twitch's own shoutout command?
Twitch's built-in /shoutout command is a free chat command that promotes a different streamer's channel to your viewers, and it involves no payment. A Brillay Personalized Video is one custom video at your price, from your own page. Your panel link works before Affiliate and off-stream: viewers pay as guests for a request or one-time support whenever they see it.
Twitch documents the native command as something a broadcaster or their moderators type to "share" another channel with viewers (Twitch Help — Shoutouts). Twitch also rate-limits it: the /shoutout chat command can be used once every two minutes while a stream is live, and the same channel can be shouted out once every 60 minutes.
"The shoutout chat command can only be used once every two minutes while your stream is live. Shoutouts can only be given to the same person once every hour." — Twitch Help, Shoutouts
A Brillay Personalized Video is a paid order for one custom video on your own page rather than a Twitch chat feature. Creators mix up Twitch's /shoutout command and a paid Brillay Personalized Video because both use the word "shoutout," but a viewer who asks for "a shoutout" in a DM almost always means a personal message addressed to them, not a live channel promo.
Do you need to be a Twitch Affiliate or Partner to sell Personalized Videos?
No. Selling Personalized Videos through Brillay requires no Twitch Affiliate or Partner status, because a viewer pays on your Brillay page through Stripe rather than through Twitch's own monetization tools. Twitch's eligibility thresholds govern Twitch-native products — Bits, subscriptions, and ad revenue share — and have no bearing on a Brillay offer.
Twitch Affiliate currently requires 25 followers plus, within a rolling 30-day window, at least 4 broadcast hours, streams on 4 different days, and an average of 3 or more concurrent viewers (Twitch Help — Joining the Affiliate Program). Twitch lowered those thresholds from the previous 50 followers, 8 broadcast hours, and 7 streaming days on May 13, 2026.
"Requiring an average CCV, for example, created a disadvantage for streamers who wanted to stream more, regardless of how many viewers they had... streaming regularly for extended periods of time was a real challenge for those also working or studying full time." — Twitch, Monetization for All
A Brillay Personalized Video offer has no follower minimum, nothing to apply for, and no approval. You set a price and a delivery time, and the offer is live on your own page.
Even after Twitch pays you, when does the money actually land?
Twitch pays monetized streamers on a Net-15 schedule: a cash payout is issued on or around the 15th of the month after the earnings accrue, and only once your balance clears Twitch's published minimum. A Personalized Video settles per order through Stripe instead, so there is no balance threshold to reach before the first sale reaches you.
Twitch requires a balance above $50 USD for most payout methods, or $100 USD for wire transfer, before it issues a cash payout, and a balance below that threshold carries over to the following month (Twitch Help — When Am I Getting Paid?). Twitch's standard subscription revenue split for Affiliates is 50/50 between the streamer and Twitch (Twitch Help — Twitch Affiliate Program FAQ). Twitch's Spendable Balance option lets qualifying Affiliates and Partners spend earnings on Twitch purchases such as Bits and gift subs before reaching the cash payout threshold.
Brillay removes the balance step entirely: each Personalized Videos purchase is a single transaction paid through Stripe, so no accumulated balance has to be cleared before the money moves. Stripe documents that after a business receives its first live payment, Stripe typically schedules the initial payout to complete within 7–14 days, with subsequent payouts on a rolling schedule (Stripe Docs — Receive payouts). Brillay's platform fee is 8% of the sale when a follower pays for work like a Personalized Video, and Stripe's typical US domestic online-card rate is 2.9% + $0.30 per successful charge (Stripe pricing). International cards, currency conversion, and manually entered cards cost more than that typical US rate.
| Comparison point | Twitch cash payouts (Bits/subs/ads) | Brillay Personalized Videos |
|---|---|---|
| Eligibility | Affiliate or Partner status required (25 followers plus streaming activity) | No follower minimum, no application |
| Minimum before payout | $50 USD most methods; $100 USD by wire transfer | None — paid per order |
| Platform cut | 50/50 standard Affiliate subscription split | 8% per paid Personalized Video; 5% on tips and goals |
| Payment timing | Net-15: on or around the 15th of the following month | Per order, via Stripe |
| Source | Twitch Help | Brillay pricing |
How do you turn on Personalized Videos on your Brillay page?
Open your Brillay dashboard, select Personalized Videos, confirm the offer toggle is on, enter a price, set a delivery time of up to 5 days, write the request instructions, and connect Stripe. Brillay requires a price, delivery time, instructions, and connected Stripe account before the offer can take payment.
- Create the page. A Brillay page is free to create, requires no credit card, and carries no monthly fee.
- Open Dashboard → Personalized Videos. New creator accounts start with Tips and Paid Questions live, so switch Personalized Videos on yourself and confirm the offer-status toggle before you share the link.
- Set the Price field to the amount one viewer pays for one shoutout. You can change the listed price later.
- Set the Delivery time field. Brillay caps the Personalized Videos delivery time at up to 5 days, so choose a delivery time you can meet in a normal streaming week, not only a clear one.
- Write the Instructions field for Twitch viewers specifically: the recipient's name and pronunciation, their Twitch username if they want it read out, the occasion, the tone you should use, and anything you should avoid saying.
- Connect Stripe in the payout section and complete Stripe's onboarding. Stripe handles payment processing and creator payouts, and onboarding must be finished before funds can reach your bank account.
- Preview and publish. Open your public Brillay link as a viewer would and confirm the price, delivery promise, and instructions match what you saved.
Personalized Videos do not accept file uploads from the follower. If you stream without showing your face, a faceless creator can still sell Personalized Videos by recording a custom video in their usual visual style.
For screen-by-screen detail on the viewer-facing request form and the pre-launch review checklist, see how to set up Personalized Videos on your link in bio.
Where should the link live on your Twitch channel?
Put your Brillay link in three places on Twitch: a Text/Image panel below your stream, your channel's About section bio, and — if you want it visible mid-stream — an overlay, alert, or pinned chat message. Twitch panels sit in the About section below the player, where viewers can reach them whether the channel is live or offline.
Twitch documents panels as appearing below the stream player in the About section, accessible whether the channel is live or offline, with the "Image links to" field turning the whole panel image into one hyperlink. Twitch resizes panel images above 320 px wide or 600 px tall down to those limits, so design the graphic small and legible. Twitch also caps panel image files at under 1 MB, which rules out an uncompressed screenshot as a panel graphic.
Neither Twitch nor Brillay publishes conversion rates for panel labels, so treat wording as practical advice rather than a measured result: an explicit label such as "Get a Personalized Video" tells a viewer where the click leads, which an unlabeled graphic does not. The step-by-step for building the panel is covered in how to add a payment link to a Twitch panel, and the same URL works for a bio link, a pinned chat message, or a stream-deck button.
If a viewer finds your channel through a clip or a raid rather than a live stream, the panel and bio link are what they will see, so don't rely on chat alone to point people to the offer.
What should you charge for a Twitch shoutout, and what happens if a request doesn't fit?
Price a Twitch shoutout by workload: Brillay's editorial framework recommends $10–$20 for a 15–30 second message, $20–$40 for a 30–60 second personalized video, and $45–$75+ for a 60–90+ second message. When a request falls outside your stated scope, decline it rather than deliver unpaid extra work. Brillay's ranges are starting points, not marketplace benchmarks or earnings predictions.
| Format and effort | Typical Twitch request | Recommended starting range |
|---|---|---|
| Quick (15–30 sec) | "Happy birthday" or "good luck" with a name read out | $10–$20 |
| Standard (30–60 sec) | Named shoutout with one or two personal details or an inside joke | $20–$40 |
| Extended (60–90+ sec) | Milestone message, pep talk, or a script with several details to reference | $45–$75+ |
| Extra production (any length) | Greenscreen setup, editing, overlays, or a written script the viewer supplies | Top of the matching range, or a separate higher tier |
These starting ranges assume you use gear you already own and deliver one finished video within the delivery time you set, up to 5 days, with no re-records promised. Add the fee math before you commit to a number — on a $35 shoutout, Brillay's 8% platform fee is $2.80 (tips and goals carry a 5% fee instead) and Stripe's typical US online-card charge of 2.9% + $0.30 is about $1.32, leaving roughly $30.88. Start near the lower end while you are testing demand, and raise the price when requests arrive faster than you can deliver them; how much to charge for a personalized video covers the full pricing framework and tiering.
You can decline a request; followers pay upfront, so there is nothing to chase. Setting the scope up front — length, tone, and what is excluded — in your request instructions reduces how often an out-of-scope Personalized Video request arrives in the first place. December also tends to bring a wave of milestone requests worth pricing on their own — see this approach to running end-of-year thank-you Personalized Videos for your top supporters.
What else can a Twitch streamer sell alongside Personalized Videos?
Personalized Videos don't have to be a Twitch streamer's only paid offer. Paid Questions suit followers who want one written reply instead of a video, Tips let supporters send a one-time thank-you with nothing to deliver in return, and Goals give supporters a visible progress bar for one defined goal.
Paid Questions are for one private question and one written reply, while Personalized Videos are for custom video requests. If your channel skews toward feedback on other people's streams or content rather than viewer requests, the same dashboard supports setting up a paid critique service for fellow creators, and a streamer who fields career or networking questions from viewers can borrow the same pricing logic from setting up paid advice calls on LinkedIn.
Keeping the offers separate — rather than folding every request into one catch-all "support me" link — makes it clearer to a viewer what they are actually paying for. The broader case for combining offers on one streamer page, including pricing patterns across formats, is covered on Brillay for streamers.
Frequently asked questions
Is a Brillay Personalized Video the same as Twitch's /shoutout command?
No. Twitch's /shoutout command is a free, in-chat feature a broadcaster or moderator uses to promote another channel, usable once every two minutes while live and once every 60 minutes per channel. A Brillay Personalized Video is one paid, personalized video a follower buys directly from your page.
Do I need Twitch Affiliate or Partner status to sell Personalized Videos?
No. Brillay Personalized Videos run through your own page and Stripe account, independent of Twitch's Affiliate or Partner requirements. Twitch Affiliate itself requires 25 followers plus 4 broadcast hours across 4 different days and an average of 3 concurrent viewers in a rolling 30-day window, but that threshold has no bearing on a Brillay offer.
What are the exact steps to turn the offer on?
Open Dashboard → Personalized Videos, confirm the offer toggle is on, enter a price, set a delivery time at or under Brillay's 120-hour cap, write the request instructions, connect Stripe, then preview the public page and publish.
How much should I charge for a Twitch shoutout?
Brillay's workload-based starting ranges are $10–$20 for a 15–30 second message, $20–$40 for a 30–60 second video, and $45–$75+ for a 60–90+ second message; they are editorial recommendations, not marketplace benchmarks. See how much to charge for a personalized video for tiering and fee math.
Where's the best place to put my Personalized Videos link on Twitch?
A Text/Image panel below your stream, because Twitch panels appear in the About section whether the channel is live or offline, and the "Image links to" field makes the whole image clickable. Add the same link to your About bio and, optionally, an on-stream overlay; see how to add a payment link to a Twitch panel for the exact steps.
What does Brillay charge for a Personalized Videos sale?
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe's typical US domestic online-card rate adds about 2.9% + $0.30 per successful charge.
Can a viewer attach a video or photo when requesting a Personalized Video?
No. Personalized Videos do not accept file uploads from the follower.
Create your free Brillay page and turn the next "can I get a Personalized Video?" message into a priced offer instead of a favor.
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