How to Stop Underpricing Your Follower Offers

Stop underpricing your follower offers by treating your launch price as a temporary anchor and replacing it on a schedule: measure demand over a fixed 30-day window, calculate a floor price from your own time cost and fees, set one deliberate new number instead of small increments, give existing followers a dated notice, and review the results 30 days later. Creators most often underprice not because demand is weak, but because the first number they picked became a reference point they never revisited. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Because every Paid Questions, Custom Work, and Personalized Videos listing already states the price, scope, and delivery window once for the follower to accept before paying, raising the number is a listing edit, not a fresh negotiation — there's no DM thread to reopen and no invoice to redraft. Brillay has no follower minimum: one link holds all your offers, with payouts available in 41 countries.

Followers pay upfront by card as guests, then you deliver on your own schedule, and you can always decline a request that isn't a fit. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Full details are on Brillay's pricing page.

The Program on Negotiation at Harvard Law School, which publishes research on pricing and deal-making behavior, describes the mechanism directly:

"The anchoring effect is a cognitive bias that captures our tendency to lean too heavily on the first piece of information we encounter—the 'anchor'—when making decisions." (Program on Negotiation at Harvard Law School)

That first number is usually the price a creator set before they had evidence of demand — before Paid Questions piled up faster than they could answer them, before 8 of 10 Custom Work slots they tracked for themselves sold in a week, or before followers repeatedly paid the displayed price without negotiating. The fix isn't a new personality or thicker skin. It's a repeatable process for noticing the anchor and moving it.

How do I know if I’m underpricing my Paid Questions or Custom Work?

A follower offer may be underpriced when paid requests repeatedly outrun the time or slots you can offer at your current price; track completed orders, rushed or declined requests, and Custom Work slots yourself. The measurable version: over one fixed 30-day window, track four things — paid request volume, capacity you made available, requests you declined or rushed, and how far ahead your own workload is filling. If requests keep selling quickly and nobody questions the price, that is evidence you may be charging too little.

Vague signals like "requests fill up fast" can't be checked, so convert them into thresholds you write down in advance. The five triggers below are working rules you set for your own page — they are examples for this process, not an industry benchmark or a published statistic — and their only job is to make "raise the price" a decision you can verify on a calendar:

• 80% or higher of your planned capacity used within 7 days. Count orders sold divided by the capacity you decided you could handle. If you planned room for 10 Custom Work orders this week and 8 or more are taken inside a week, demand is ahead of the price.
• A planned capacity window that clears in under 24 hours. If every batch you announce is gone the same day, access is being rationed by speed instead of by price.
• 3 or more requests you would have accepted at a higher workload, or your own workload booked out 14+ days. Track this yourself; it means followers are waiting rather than buying, which is time you are not being paid for.
• Zero price objections across your last 10 paid requests. If nobody in ten consecutive followers hesitated at the number, you have not found the ceiling yet.
• No price change in the last 12 months. Time alone is a trigger: US consumer prices rose 3.4% in the 12 months ending July 2026, so a price held flat across that year lost about 3% of its real value (U.S. Bureau of Labor Statistics).

Any single trigger is a reason to review the price. Two or more in the same 30-day window is a reason to actually change it before the next batch opens.

Why do creators charge less than their work is worth?

Creators charge less than their work is worth for two separate reasons: the anchoring effect, which fixes attention on the first number they ever set, and a distinct discomfort with asking to be paid. New creators price defensively, picking a number low enough that nobody could object rather than one that matches measured demand. Paid Questions and Custom Work are one-time purchases, not memberships, so each price should stand on the value of that specific request rather than on a vague ongoing relationship.

Anchors work even when everyone can see they are meaningless. In Tversky and Kahneman's 1974 Science paper, participants who watched a rigged wheel stop on 10 gave a median estimate of 25% for the share of African countries in the UN, while those who saw 65 gave a median of 45% — a 20-percentage-point swing from a number the experimenters spun in front of them (Tversky & Kahneman, "Judgment under Uncertainty: Heuristics and Biases," Science 185: 1124–1131, 1974). A price you chose yourself, on your worst day, is a far stickier anchor than a wheel.

That first defensive price becomes the reference point for every price after it, even once the fear that produced it is gone. A creator who launched Paid Questions at $5 because it "felt safe" will often raise them to $7, then $8 — small moves anchored to the original $5 — instead of asking what one written reply from them is actually worth to a follower today. The starting number, not current demand, keeps setting the ceiling.

How does the first price you ever set trap you?

The first price traps you because arbitrary anchors measurably move what people will pay. In the classic experiment, MBA students with above-median Social Security numbers stated willingness-to-pay values 57% to 107% higher than students with below-median numbers, for identical products (Ariely, Loewenstein & Prelec, Quarterly Journal of Economics, 2003).

That study — "Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences — ran 55 MBA students through six real products with real money at stake, using the incentive-compatible Becker-DeGroot-Marschak procedure, and reported the effect in every product category:

"Subjects with above-median social security numbers stated values from 57 percent to 107 percent greater than did subjects with below-median numbers." (Ariely, Loewenstein & Prelec, "Coherent Arbitrariness," Quarterly Journal of Economics 118(1): 73–106)

The dollar gap is larger at the extremes. Students whose Social Security numbers fell in the top quintile were willing to pay an average of $55.64 for a cordless keyboard, versus $16.09 for students in the bottom quintile — a difference of $39.55, about 3.5x, on the identical item (Ariely, Loewenstein & Prelec, Quarterly Journal of Economics, 2003, Table I). Two random digits produced a threefold spread in price; an old, deliberately low launch price you look at every day can plausibly do at least as much to what you think your work is worth.

The practical takeaway: don't nudge your price up by a dollar and call it fixed. Set a new anchor on purpose — a number based on measured demand and time cost, not a small step from the old one.

What does it cost you to leave your price unchanged?

An unchanged price is a real-terms pay cut, and the size of it is published monthly. US consumer prices rose 3.4% in the 12 months ending July 2026, according to the Bureau of Labor Statistics Consumer Price Index (U.S. Bureau of Labor Statistics). A $50 offer held flat through that year buys about 3% less than when you set it.

Outside the US the figure differs but the direction does not: UK consumer prices rose 2.9% in the 12 months to July 2026 (Office for National Statistics). Independent rates barely keep pace. YunoJuno's 2025 Freelancer Rates Report, published 6 February 2025 and based on the company's analysis of more than 261,000 freelance contracts, found average day rates rose 3% year on year to £390 per day (£49 per hour) (YunoJuno press release, 2025 Freelancer Rates Report) — a rise close to the 3.4% US and 2.9% UK inflation rates recorded for the 12 months to July 2026. Reading that same report, Freelancers Union wrote that "many freelancers adjust their pricing less than once per year, often falling behind the real cost of living," and put the consequence bluntly: "If your client rates or project fees haven't shifted upward in a year or more, inflation is winning".

Freelancers Union illustrates the arithmetic with a worked example: $3,000 a month of unchanged income covers only about $2,880 of the prior year's expenses if inflation runs at 4%. A Paid Questions offer, a Personalized Videos offer, and Custom Work listed on your Brillay page behave the same way: the creator sets and changes every price on Brillay (Brillay — how it works). If you haven't opened your dashboard and changed a number in the last twelve months, treat that as the trigger for this article, not the general advice to "charge what you're worth."

What is the step-by-step process for raising your prices?

Raising a price is a six-step process you run once, not a mood you wait for: audit demand for 30 days, calculate a floor price, choose a new anchor, notify existing followers with a dated effective date, update the live listings, then review results after 30 days at the new number. Each step ends in a number you can check.

1. Audit demand (30 days). Record, per offer: capacity planned, orders sold, share of capacity used, requests declined or rushed, workload you chose not to accept, days your own schedule is already filled, and price objections. Compare that record against the five triggers: 80%+ of planned capacity used in 7 days, capacity clearing in under 24 hours, 3+ requests you would have accepted at a higher workload or your own workload booked out 14+ days, zero price objections in your last 10 followers, and no price change in 12 months. Two or more hit means proceed.
2. Calculate your floor price. Add the fees on top: Brillay's platform fee is 8% when a follower pays for work (5% on tips and goals), plus card processing, which Stripe lists at 2.9% + $0.30 per successful domestic online card transaction in the US (Stripe pricing page). The floor is the number below which the work stops being worth doing.
3. Choose your new anchor. Set the number from the demand audit and the floor, not as an increment off the old price — that increment is exactly the anchoring effect Ariely, Loewenstein & Prelec measured in the Quarterly Journal of Economics in 2003. Write down the figure and the reason before you look at the old price again.
4. Notify existing followers on a dated schedule. Send one short message naming the new price, the old price, and the effective date. Giving 7 to 14 days of notice is a working default, not a rule: long enough for regulars to buy at the old rate, short enough that the change doesn't stall.
5. Update the live listings on the effective date. Change the price on every offer that's moving, so new followers only ever see the current number. Price, reply time, and delivery time are fields you set for the request offers that use them, and the point is to make the live listing match the scope you will actually deliver.
6. Review after 30 days at the new price. Re-run step 1's numbers and compare like for like: revenue per request, total revenue, and share of planned capacity used. If you are still above 80% and nobody is objecting, the new number is also too low. If demand collapses and revenue per 30 days falls below the old level, hold the price for another cycle before deciding anything — one month of data on a small volume is thin evidence. Then put the next review on the calendar: Freelancers Union recommends an annual rate review "even if it's just a 3% bump" so pricing does not drift behind costs.

How much should you raise your price the first time?

No universal percentage is correct for every offer, audience, or niche, and any figure quoted here would be illustrative rather than a prediction of what your followers will pay. What matters more than the size of the jump is where the number comes from: your measured floor price plus current demand, never a small increment off the old anchor. As one external reference point for sizing, Freelancers Union advises independents to build a 5–10% inflation buffer into quotes and project estimates rather than pegging fees to last year's costs; that buffer covers cost drift, not a correction for an anchor set two years ago, which is usually larger.

How to price Custom Work without undervaluing your time walks through the floor-price calculation in full, including how to fold in the platform fee and card-processing costs so the number you land on is what you actually keep, not just what you charge.

For Paid Questions specifically, price for the judgment and time one written reply takes, not the length of the message — how much to charge for follower questions breaks down that calculation by topic and your creator-set reply time.

What do you say to followers when you raise your price?

Say what is changing and when, without apologizing for charging more. A price-change note needs exactly three facts: the new price, the old price, and the effective date — plus, optionally, a short window to buy at the current rate. A long justification invites negotiation; a dated announcement does not.

A workable script: "Starting [date], [offer] will be $[new price], up from $[old price]. If you want to grab it at the current price, now's the time." That's it. No extended defense of your worth is required — followers who already buy from you have context you don't need to re-litigate every time the number moves.

If a follower pushes back or says the new number doesn't work for their budget, that's a distinct conversation from the price change itself. Work out whether it is a real budget constraint or a soft objection, and when a lower-cost option like Tips with an adjustable follower-paid amount is the better answer, use that instead of quietly reverting the price.

Should returning followers keep the old price?

Whether returning followers keep the old price is a choice, not a rule. Some creators grandfather existing followers for a defined window; others apply the new price to everyone from the effective date. Neither is wrong, but pick one and state it plainly instead of deciding case by case, which invites every follower to ask for an exception.

If you do grandfather anyone, set a clear end date ("locked in through the end of the month") so the lower price doesn't quietly become the new anchor you're stuck defending in six months.

Which follower offer is easiest to reprice first?

The easiest offer to reprice first is the one with the highest measured demand relative to your own capacity — the offer whose paid requests arrive fastest relative to the time you have available. That is where a price increase is least likely to read as arbitrary to followers, because they have already seen demand for it, and where 30 days of post-change data arrives soonest — see whether to launch price changes across all your offers at once or stagger them for how that sequencing decision plays out once you have more than one offer to reprice.

Product note for the table's fee and fields: Brillay's own product documentation explains how it works and pricing. Paid Questions are one question and one written reply, Custom Work closes after one defined delivery, and Personalized Videos are one custom video. The platform fee is 8% when a follower pays for work and 5% on tips and goals, and the fee percentage does not change when you change your price. Brand Collaboration Inquiries are different because they are a no-payment form for brands, not an offer you reprice.

Frequently asked questions

How do I know if I'm underpricing my follower offers?

Use thresholds rather than a feeling: 80% or more of planned capacity used within 7 days, planned capacity that clears in under 24 hours, 3+ requests you would have accepted if you had more capacity, your own workload booked out 14+ days, zero price objections across your last 10 buyers, or no price change in 12 months. Track those signals yourself from your own order history and the requests you've said yes or no to. Two or more of those in one 30-day window means the price is behind demand.

Will raising my price make followers leave?

Some price sensitivity is normal with any increase, and no specific outcome can be promised, because results depend on your audience, offer, and how the change is communicated. What research does support is that a defensively set launch price is an arbitrary anchor: arbitrary anchors moved stated willingness-to-pay by 57% to 107% in Ariely, Loewenstein & Prelec's Quarterly Journal of Economics study (2003), which suggests a low starting number reflects the anchor more than the ceiling.

Should I raise all my Brillay offers at the same time?

Not necessarily. Start with the offer that has the highest measured demand relative to your own capacity, run the full 30-day review at the new price, then repeat with the next offer. Sequencing gives you a clean read on how followers respond before you touch a price with less obvious demand.

Does Brillay charge extra when I raise my price?

No. The platform fee stays fixed at 8% when a follower pays for work and 5% on tips and goals, whatever price you set, with no monthly fee. Card processing is separate: Stripe lists 2.9% + $0.30 per successful domestic online card transaction in the US on its published pricing page, and rates outside the US vary by country and card type.

What if I've never charged for this before?

Setting an initial price is a different problem from correcting an existing one, because there is no demand history to audit yet. Small-audience creators can still start because Brillay has no follower minimum; the first job is simply to define the deliverable, set a price and delivery time, then review real demand after a short window.

Create your free Brillay page