Sell a Ghostwritten LinkedIn Post Package Online

You can sell a ghostwritten LinkedIn post package by scoping it as a fixed offer: the client sends topics, voice notes, or a call recording, you turn that into a set number of posts per month in their voice, and the client pays upfront at a fixed price and cadence instead of retaining you open-endedly.

A ghostwritten LinkedIn post package is different from a one-time document. A post package is ongoing content, delivered on a cadence, written to sound like the client rather than like the writer. Ongoing, voice-matched content is a service to scope and price on its own terms, not a favor squeezed between other client work.

What is a ghostwritten LinkedIn post package?

A ghostwritten LinkedIn post package is a recurring content service: a writer produces a fixed number of posts per period in the client's voice, built from the client's raw material rather than the writer's opinions. Packages of 4 or 8 posts a month are common example tiers, not a documented industry standard.

The buyer is usually a founder, executive, or subject-matter expert who has ideas worth sharing but no time to draft and format them. The writer's job is voice-matching: turning a voice memo or a rough bullet list into a publish-ready post that still sounds like the person whose name is on it. A recurring post package is a different deliverable from a one-time LinkedIn profile review, which touches the headline and About section once rather than producing new posts every month.

The audience justifying the spend is large and concentrated: LinkedIn reports "over 1.3 billion members in more than 200 countries and territories" in its own Community Report (LinkedIn Community Report). Content Marketing Institute's B2B research found that 96% of B2B marketers say their organization creates thought leadership content, and that 76% name LinkedIn as their most effective channel for it (Content Marketing Institute — B2B Content and Marketing Trends Research).

Writing is also a predominantly freelance occupation, which is why per-package pricing rather than a wage scale is the norm: the U.S. Bureau of Labor Statistics reports that writers and authors held about 140,300 jobs in 2025 and that self-employed workers accounted for 65% of them.

Should a ghostwritten post package be a Paid Question or a custom request?

A recurring LinkedIn post package should be sold as a custom request, not a Paid Question. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Custom Work lets followers attach up to 5 files when they order, and lets the writer deliver text plus files of any allowed type and/or a private link, at a price and delivery time the writer sets. One follower intake per cycle followed by one batched delivery is exactly the shape a custom request listing supports.

How do you scope a recurring content package as one listing?

Scope a recurring package as one listing with a fixed post count, cadence, revision policy, and delivery time — for example, "4 LinkedIn posts per month, delivered within 5 days." An undefined "ongoing LinkedIn help" arrangement has no purchase moment and no point at which a batch is finished. That makes the recurring LinkedIn post package a sequence of finished orders, not a membership: deliver this batch and the work ends, then the client decides whether to buy the next month’s batch.

A monthly batch is normally delivered in one delivery time window rather than trickled out post by post. Define, in the listing itself:

• Post count and cadence — State the number of posts, such as 4 posts per calendar month, and send them as one batch.
• Intake format — Ask for a voice memo, a short call recording, or a written bullet list the follower sends when they purchase.
• Revision policy — State how many rounds of edits are included per batch before an additional pass is billed.
• delivery time — State how many days after intake the batch is delivered. On Brillay, you set the delivery time for each order, up to 5 days (Brillay — How It Works).
• Renewal — State whether the follower repurchases the listing each month or the writer messages them before the next cycle. On Brillay, each batch is a one-time purchase rather than a membership, so the client decides whether to buy the next month’s batch.

Post length belongs in the scope as well, because LinkedIn Help states that the character limit for a single post is 3,000 characters (LinkedIn Help — Differences between posting updates and publishing). A listing can therefore promise a length band — short posts of a few hundred characters, or long-form narratives near the 3,000-character ceiling — instead of leaving post length open to interpretation after the client has paid.

A package that genuinely needs more than 5 days of calendar time can be split into two listings — for example, an outline-and-approval stage and a drafting stage — so each stage fits inside its own delivery time.

How do you price a ghostwritten LinkedIn post package?

Price a ghostwritten LinkedIn post package by estimating hours per batch and multiplying by an hourly target, then adding a named fee for rush delivery. No published rate card exists for LinkedIn ghostwriting, so hours × rate is the defensible method rather than copying a per-post price from someone else's sales page.

The pricing calculation for a ghostwritten post package is:

Batch price = (estimated hours per batch × your hourly target) + named add-ons

Anchor the hourly target with a published wage figure rather than a guess. The U.S. Bureau of Labor Statistics reports a median annual wage of $76,910 for writers and authors in May 2025 (BLS Occupational Outlook Handbook — Writers and Authors), the equivalent of $36.98 an hour across a 2,080-hour work year. A freelance rate normally sits above that employed-equivalent figure because a self-employed writer pays the full 15.3% self-employment tax — 12.4% for Social Security plus 2.9% for Medicare — on net earnings (IRS — Self-Employment Tax), and bills none of the hours spent on intake calls, invoicing, or client search.

The table below uses an illustrative $75 hourly target to show how the arithmetic runs. The hours and prices are worked examples, not observed market rates and not a Brillay price list — you set the price and delivery time for every Brillay offer.

Two cost drivers move a package between tiers. Intake effort is the first: a client who sends one voice memo covering four post ideas needs less writer time per post than one who expects the writer to originate topics from scratch. Scope is the second pricing factor: put the batch deliverables in the listing rather than in a later email.

Any price example in this article is illustrative only, not an earnings guarantee. Results depend on the client's audience, the writer's positioning and price, and demand.

How do you deliver a post package through any checkout and intake workflow?

Any post package needs five things, whatever tools are used: a published scope, payment before the work starts, an intake step that collects the follower's raw material, a delivery channel with a stated delivery time, and a written revision record. Invoicing software plus a form plus a shared drive satisfies all five.

A platform-neutral version of the workflow looks like this:

1. Published scope — Write a one-page description stating post count, cadence, intake format, delivery time, and rights. Anything not written here becomes an argument later.
2. Checkout before work — Use an invoice, a payment link, or a checkout page that collects the full fee at purchase, so drafting never starts on an unpaid promise.
3. Structured intake — Use a form, questionnaire, or upload link that collects the voice memo, bullet list, or call recording in one step rather than across private messages.
4. Delivery with a stated window — Send a document, private message, or drive folder the follower receives by an agreed date, with the batch delivered together.
5. Revision record — Keep a written note of which round the follower is on, so an included revision and a billable extra pass are distinguishable.

Stitching the five workflow steps together from separate tools works, at the cost of handoffs between the invoice, the form, and the drive. On Brillay, the request and payment happen on one page: the listing carries the scope and price, followers pay by card as guests before you start, attach up to 5 files at intake, and receive text plus files of any allowed type and/or a link within the delivery time you set, capped at up to 5 days per order (Brillay — Custom Work and Brillay — How It Works).

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate (Brillay — Pricing). Payment-processing fees are deducted separately: Stripe's published US standard online-card rate is 2.9% + 30¢ per successful charge, with rates differing by country and payment method (Stripe — Pricing). Card disputes carry their own cost, which is the practical reason a written scope and a revision record are worth keeping: Stripe's published US pricing lists a dispute received fee of $15.00 for each dispute a business receives, plus a dispute countered fee of $15.00 for each dispute answered manually. There is no follower minimum to start on Brillay, which matters for a ghostwriter whose followers come from referrals rather than from a social audience.

Does the client or the writer own a ghostwritten LinkedIn post?

Under U.S. copyright law the writer is the author of a ghostwritten post by default, and a client can acquire the copyright two ways: a signed written work-made-for-hire agreement covering a work that fits one of the statute's commissioned categories, or a signed written assignment or licence. Both routes require a signed writing.

The U.S. Copyright Office states that a commissioned work counts as made for hire only "if the parties expressly agree in a written instrument signed by them" and only if the work falls within one of the nine categories the statute lists, such as a contribution to a collective work (U.S. Copyright Office, Circular 9 — Works Made for Hire). A standalone LinkedIn post does not obviously sit in any of those nine categories, which is why assignment is the more common route for this kind of work.

Where a commissioned work does satisfy both conditions, the Copyright Office is explicit that "the hiring or commissioning party is considered the author and the copyright owner" (Circular 9).

Assignment is the separate and, for LinkedIn posts, more usual mechanism. The Copyright Office confirms that "all or part of the rights in a work may be transferred by the owner to another", and the statute sets the formality:

"A transfer of copyright ownership, other than by operation of law, is not valid unless an instrument of conveyance, or a note or memorandum of the transfer, is in writing and signed by the owner of the rights conveyed or such owner's duly authorized agent." — 17 U.S.C. § 204(a), via U.S. Copyright Office, Title 17 Chapter 2

A client who publishes ghostwritten text under their own name does not acquire the copyright from the act of publishing it. A post-package listing should state plainly whether the client receives an assignment of the copyright or a licence to publish the posts as their own. These U.S. copyright rules are general information rather than legal advice, and other countries treat authorship and moral rights differently, so a cross-border ghostwriting engagement warrants a lawyer's review.

Why does the opening line of a ghostwritten post matter so much?

The opening line of a ghostwritten LinkedIn post carries most of the burden of whether the rest gets read, because the LinkedIn feed collapses a longer post behind a "see more" link and shows only its first line or two by default. Hook drafting is therefore the highest-leverage hour in a ghostwriting batch.

LinkedIn Business reports that 55% of buyers move on if a piece of thought leadership content does not pique their interest within the first minute.

"52% of decision-makers and 54% of C-suite executives say they spend an hour or more each week reading thought leadership." — LinkedIn Business, B2B Thought Leadership Impact research with Edelman

Decision-makers who spend an hour a week on thought leadership are exactly who a client's post package is trying to reach, which is why hook drafting is worth billing hours against. LinkedIn Business also reports that 73% of decision-makers say an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets. A post opening with "I've been thinking a lot lately about..." asks for patience that a scroll does not grant, while a post opening with the conclusion earns the second line. Voice-matching and hook structure are the two skills a package is actually selling.

What else can a ghostwriter sell alongside a post package?

A recurring post package does not have to be the only offer on a writer's page. A one-time profile rewrite, a single-post polish, project funding, and tips each serve a different buyer, and keeping every listing scoped to one deliverable is what stops a client from assuming the package covers adjacent work. The same one-deliverable scoping applies outside of LinkedIn writing too — ghostwriting a wedding toast or set of vows is a similar personal, voice-matched writing job priced as its own fixed-fee listing rather than folded into a content retainer.

• custom request — one-time profile rewrite: A separate listing for a headline or About rewrite, distinct from ongoing posts. See sell a LinkedIn profile review.
• custom request — single post polish: A smaller, one-off listing for a client who wants help with one post rather than a monthly package.
• Goals: One named funding target, such as a swipe file of post templates, with supporters' contributions shown on a progress bar rather than sold as a per-follower deliverable.
• Tips: A one-time thank-you from a supporter at a suggested amount, with nothing to deliver in return, for someone who benefits from free writing-advice content but does not need a package.

For a broader look at diversifying beyond retainer clients, see how copywriters can diversify income beyond retainer clients.

How do you get a LinkedIn post package listing live?

Get a post package live by writing a listing that states post count, intake format, revision policy, and delivery time, then pricing it as a fixed fee per cycle rather than an hourly estimate. The client pays upfront, submits their raw material through the same page, and receives the batch inside the stated window.

LinkedIn publishes no general creator-payment program tied to organic post performance or follower count as of September 2026; Business Insider's reporting on LinkedIn's 2026 creator roadmap describes ad revenue shared with more than 100 creators and publishers through the invite-based BrandLink program rather than open enrollment for ordinary feed posts (Business Insider — LinkedIn creator plans, secondary reporting; more on does LinkedIn pay creators?). Because organic LinkedIn posting carries no payout for the typical creator, a ghostwriting package sold directly to the client is the income mechanism: the client pays for writing time and voice-matching skill, and LinkedIn is the distribution channel rather than the payer.

Salaried writing roles are not an expanding alternative either. The U.S. Bureau of Labor Statistics projects employment of writers and authors to show little or no change from 2025 to 2035, with about 11,900 openings for writers and authors projected each year on average over the decade (BLS Occupational Outlook Handbook — Writers and Authors).

Create your free Brillay page and turn "can you write my LinkedIn posts?" into a priced, recurring service.

Frequently asked questions

Four questions decide how a ghostwritten LinkedIn post package is sold: which offer type fits the file exchange, how many posts a cycle contains, how the batch price is calculated, and who owns the copyright in the finished posts. The answers below cover each one, plus Brillay's fees and follower requirements.

Is a ghostwritten LinkedIn post package a Paid Question or a custom request?

A ghostwritten LinkedIn post package should be sold as Custom Work. A post package fits Custom Work: followers can attach up to 5 files at intake, and the writer can deliver text plus files of any allowed type and/or a link, at a price and delivery time the writer sets.

How many posts should a monthly package include?

There is no documented industry standard count. State an exact number per cycle — 4 and 8 posts per month are common example tiers — in the listing, chosen from what can be delivered at quality inside the delivery time being promised.

How do I price a 4-post versus an 8-post package?

Estimate hours per batch and multiply by an hourly target, then add named fees for rush delivery and extra revisions. As an anchor, BLS reports a median annual wage of $76,910 for writers and authors in May 2025, $36.98 an hour across a 2,080-hour year (BLS Occupational Outlook Handbook — Writers and Authors); a freelance target normally sits higher because the self-employment tax rate is 15.3% (IRS — Self-Employment Tax) and admin hours are unbilled.

Who owns a ghostwritten LinkedIn post — the client or the writer?

The writer is the author by default under U.S. copyright law. A client can acquire the copyright either through a signed work-made-for-hire agreement for a work in one of the nine statutory commissioned categories (U.S. Copyright Office) or through a written, signed assignment, since 17 U.S.C. § 204(a) makes an unwritten transfer invalid (U.S. Copyright Office). State the rights arrangement in the listing rather than assuming it. This is general information, not legal advice.

Does Brillay take a cut of a post-package sale?

Yes — Custom Work orders carry Brillay's usual platform fee, the same rate stated above; payment processing is billed separately, and Stripe's published US standard online-card rate is 2.9% + 30¢ per successful charge.

Do I need a certain follower count to sell this on Brillay?

No. There is no follower minimum to start, and you can publish a custom request listing from a page with zero followers. The audience that matters for a ghostwriting client search is usually the client's own LinkedIn network, not the writer's.