Start a Song-a-Gram Side Hustle From Your Bio Link

A song-a-gram side hustle is a standing, priced offer — a short custom song written and delivered for one person's occasion — sold directly from a creator's bio link instead of through a talent marketplace. Musicians typically implement it as either a recorded video (a Personalized Video) or an audio-only file (a custom request), priced and delivered on a set turnaround. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.

The song-a-gram format borrows from the singing telegram, a service Western Union launched on July 28, 1933, when operator Lucille Lipps sang "Happy Birthday" to Rudy Vallee over the telephone, as documented in The New York Times article "The Singing Telegram at 50," published February 10, 1983. A song-a-gram updates that idea for a bio-link business rather than a phone-dispatched performer. If you already get "could you write something for my mom's birthday?" messages after posting covers or originals, a song-a-gram offer turns those requests into a repeatable line item instead of a favor you do for free once a month.

This guide is the launch overview. For the mechanics of any single format, see the dedicated pages: a custom anniversary song, a birthday video from the band, or a birthday and event mixtape.

What exactly is a song-a-gram business?

A song-a-gram business is a standing menu item — not a one-off favor — in which a musician writes and delivers one short personalized song per paying request, tied to an occasion the buyer names, such as a birthday, anniversary, or proposal. The buyer supplies names and details; the creator writes, records, and delivers on a set delivery time. On Brillay, you put the song length, format, price, delivery time, and required occasion details on the listing; the follower submits the brief and pays upfront, so the next birthday request arrives as an order rather than a DM asking what a custom song costs.

The occasion-message format is already an established consumer product with published delivery norms. Cameo's own homepage tells buyers their personalized video message arrives "typically within 7 days," and Cameo's talent signup page instructs performers to "Complete their request within 4 days" (cameo.com and talent.cameo.com). Cameo's own talent enrollment page reports "$310M+ Paid to creators" and "15M+ Total followers delighted", which is the clearest published evidence that buying a personalized message is a mainstream purchase rather than a niche stunt. The video request lives in your own bio link: one tap from the post they just watched takes a follower straight to your page, not to a marketplace roster.

A song-a-gram means no live call, no scheduling, and delivery instead of an in-person performance. You record the video or audio on your own time and deliver it by the delivery time you set. Brillay describes the workflow as "Reply, record, or deliver asynchronously on your own time within the delivery time you set — no live calls or appointments to schedule" (Brillay, "How It Works").

Which Brillay offer should carry a song request?

A song-a-gram maps onto one of two Brillay offers, depending on the deliverable the follower wants. Video deliveries use Personalized Videos; audio-only files use Custom Work. Both offers let you set your price and delivery time. Personalized Videos collect written instructions; Custom Work lets followers attach reference tracks, photos, or other files when they order.

Pick the offer before writing a single line of lyrics. The comparison table below maps each deliverable to the Brillay offer that carries it.

Brillay publishes the exact delivery package for Custom Work: "a written note plus up to 5 files — video, audio, images, PDF, Word, Excel, or PowerPoint (video/audio up to 20 minutes) — and/or a private link for anything larger". For Personalized Videos and Custom Work, you set a delivery time of up to 5 days.

A song-a-gram should never be sold as a Paid Question once it includes a recording. Paid Questions receive one written reply, sent privately between the two of you. Reserve Paid Questions for lighter requests, such as brainstorming one line of lyrics in text, and route anything with a recording to a Personalized Video or a custom request instead.

How do you price a song-a-gram?

Price a song-a-gram as a flat rate per finished song rather than an hourly rate, because buyers compare it to a gift and not to a commissioned studio track. Set the rate against the real time a short custom song takes — writing, takes, and a basic mix — then subtract platform and card fees to see the true net.

Six published figures are useful anchors, and none of them is a Brillay earnings claim. Songfinch's own gifting page prices a studio-quality custom song from a real artist at $199.99 (get.songfinch.com), which shows what a mainstream buyer already expects to pay a human songwriter for one personalized song. Songfinch's gifting page also prices its pre-recorded "Instant Songs" at $29.99 (get.songfinch.com), marking the low end of the occasion-song market. Songfinch's gifting page further states "MORE THAN 375,000 CUSTOM SONGS DELIVERED" (get.songfinch.com), evidence that a paid occasion song is an established consumer purchase rather than a novelty.

Songfinch's artist recruitment page reports a "$350 avg order value" and a "50/50 split on all song orders," with artist prices starting "as low as $179" (songfinch.com/apply) — a useful reference point both for what occasion-song buyers actually spend and for what a marketplace keeps. The U.S. Bureau of Labor Statistics reports a median hourly wage of $47.80 for musicians and singers in May 2025 (BLS Occupational Outlook Handbook), a sanity check on what an hour of writing-and-recording time is worth. The lowest-paid 10 percent of musicians and singers earned less than $20.35 an hour in May 2025, according to that same BLS Occupational Outlook Handbook page, so a song priced below one hour of work at that rate is rarely worth writing.

The three tiers in the table below are illustrative only. They are anchored to Songfinch's published $199.99 list price and the BLS median wage of $47.80 an hour, not to any survey of creator prices and not to any Brillay earnings data. Charging a premium for rush delivery time follows published precedent, because Songfinch's gifting page offers rush delivery in as little as one day for an additional fee, subject to artist availability (get.songfinch.com).

What do you actually keep after fees?

A creator keeps the list price minus Brillay's 8% platform fee for follower-paid work (tips and goals carry 5%) and Stripe's separate card-processing fee. On a $150 song-a-gram paid with a US domestic card, the arithmetic is $12.00 to Brillay, $4.65 to Stripe, and $133.35 to the creator.

Brillay's pricing page is the authoritative source for the platform side of that math: it confirms the same 8% rate on paid work and 5% rate on tips and goals with no monthly fee, and confirms that payment-processing fees are deducted separately from creator earnings (Brillay, Pricing). Card processing therefore belongs to Stripe, not to Brillay. Stripe's published pricing lists 2.9% + 30¢ per successful transaction for domestic cards, plus an additional 1.5% for international transactions and a further 1% when currency conversion is required (stripe.com/pricing). Every row in the fee table below assumes one US domestic card payment with no international-card surcharge and no currency conversion, so treat each row as arithmetic rather than a forecast.

Start with one tier before adding a rush option, because a single clear price is easier for a first-time buyer to say yes to than a menu of five.

How do you launch a song-a-gram from your bio link?

Launching a song-a-gram takes six steps: claim a free Brillay page, connect Stripe, turn on the offer that matches the deliverable, write a one-price listing with required intake fields, put the link in every bio, and announce it with a sample song. Every step is creator-controlled except Stripe's own verification review.

1. Claim the page. Brillay describes step one as "Pick your username and create your Brillay page in a couple of minutes. No monthly fee, no upfront cost".
2. Connect Stripe. A connected Stripe account is required before any paid widget can take money, and Brillay's pricing page lists "Stripe payouts to your account" as the payout mechanism on the free plan.
3. Turn on one offer. Enable Personalized Videos for a video song-a-gram or Custom Work for an audio file, then set your price and a delivery time of up to 5 days.
4. Write the listing. State one deliverable, one price, one delivery time, and the required intake fields (names, occasion, one specific detail, tone). Keep song length explicit: 60 to 90 seconds is a scoping choice rather than an industry standard, and it sits just above Brillay's own published guidance that "most personalized videos are short — often under a minute".
5. Put the link in every bio. Brillay's step three is "Put your Brillay link in your TikTok, Instagram, or YouTube bio, and point followers to it when they want to ask, request, or support".
6. Announce with a demo. Post one 30-second sample song-a-gram written for a fictional recipient, and pin it. A buyer who can hear the format has more to judge than a buyer reading a price list. One bio link that carries every offer: followers pay you as guests by card, at prices you set, whatever format the request takes.

The creator-controlled steps — claiming the page, writing the listing, updating bios — involve no waiting period, but launch is not necessarily same-day, because Stripe may request verification documents. Stripe's own support documentation tells account holders to "allow us 3-5 business days for Stripe to review your documents" once identity documents are sent (support.stripe.com), so budget for that review rather than promising a buyer a same-day first delivery.

No follower threshold gates any of those steps. Brillay applies no follower minimum to any offer, and its Tips page answers the question directly: "Yes — there's no follower minimum. Tips work from your very first supporters". The same no-minimum rule covers Personalized Videos and Custom Work.

How does a song-a-gram differ from Cameo's model?

The core difference is discovery and fee structure, not the creative product. Cameo is a browsable marketplace of recognizable talent that takes a 30% cut of each booking, leaving talent 70%. A Brillay song-a-gram sells from a link the musician already controls, with an 8% platform fee for follower-paid work, 5% on tips and goals, and discovery from the musician's own audience.

"You take 70% we take 30%" — Cameo's Talent Hub signup page, describing the platform's revenue split with talent (talent.cameo.com).

Cameo's talent page attaches an asterisk to that headline split for in-app purchases, noting that where an app-store fee applies, talent "will receive 75% of the remainder of the fees actually received by Cameo" (talent.cameo.com). Songfinch's marketplace cut is steeper still: its artist page states a "50/50 split on all song orders" (songfinch.com/apply). The table below compares the three published models on a $150 song.

Neither model is universally better. A marketplace can put a song in front of a buyer who has never heard of the musician, while a bio-link song-a-gram depends entirely on the musician's own audience and promotion but keeps a larger share of each sale. A full side-by-side of business model, fees, and offer formats is in Brillay vs. Cameo.

What details do you need before writing the song?

A song-a-gram request needs a short, structured intake before the creator starts writing, because vague requests produce vague songs and slow the delivery time. At minimum, collect the names involved, the occasion, one or two personal details such as an inside joke or nickname, the tone (funny, sincere, romantic), and the format (video or audio-only).

Personalized Videos collect written details, and Custom Work also lets the follower attach files at checkout. Brillay states that with Custom Work "the follower can also attach their own files when they order (a track, a resume, a screenshot), so you have everything you need before you start". A short required-fields list — name, occasion, one specific detail, tone — keeps the intake fast for the buyer and keeps the creator from chasing missing information mid-delivery.

Require the name, occasion, tone, and key details before payment so you do not need to chase the buyer later. Followers pay upfront; you can decline a request. Brillay's policy wording is direct: "You can decline it. You're always in control of what you take on".

How do you keep a song-a-gram side hustle sustainable?

A song-a-gram side hustle stays sustainable by capping how many requests are open at once and pricing rush delivery high enough that rush does not become the default. For Personalized Videos and Custom Work, you set a delivery window of up to 5 days, so five open song-a-grams can mean five deadlines inside one five-day window.

Two practical guardrails work well together. Pause new orders, or raise the price, once open requests approach what a normal week allows. Keep the rush tier priced meaningfully above standard delivery time so buyers choose it only when the deadline is genuinely real. Treat every price shown to buyers as your own judgment call, not a benchmark drawn from Brillay earnings data, because this page makes no claim about typical order volume or income.

Reporting the income matters once song-a-gram sales add up. U.S. self-employment tax applies once net earnings from self-employment reach $400 or more in a year, per the IRS self-employment tax page. The IRS sets the self-employment tax rate at 15.3% — 12.4% for Social Security plus 2.9% for Medicare — on that same self-employment tax page. The $400 threshold and the 15.3% rate are United States rules only; creators outside the US report song-a-gram income under their own country's self-employment or freelance rules, and any VAT or GST on services sold to consumers is the creator's own responsibility. This page is not tax advice — check with a local accountant before filing.

What else can round out a song-a-gram page?

A song-a-gram does not have to be the only paid item on a Brillay page. Tips, Goals, and Brand Collaboration Inquiries fit the same music audience without diluting the core offer, because none of those three compete with the song-a-gram for the same follower intent or the same delivery calendar.

• Tips: a one-time thank-you from a supporter, with nothing to deliver in return and no follower minimum.
• Goals: one named funding target, such as studio time for an EP, shown with a progress bar and nothing to ship.
• Brand Collaboration Inquiries: a separate "work with me" intake form for sync or partnership leads, kept distinct from consumer song-a-gram orders — see how an indie composer fields brand inquiries for sync licensing for how that intake works in practice.

Keeping the song-a-gram listing narrowly scoped — one clear deliverable, one price, one delivery time — makes it easier for a first-time follower to understand what they are getting, and easier for the creator to deliver consistently once volume picks up.

Frequently asked questions

Common questions about song-a-grams cover format, eligibility, fees, refusals, and how the offer compares to Cameo. Every answer below cites either Brillay's own published policy pages or an external primary source, so each answer can be checked independently rather than taken on trust.

Is a song-a-gram a video or an audio file?

Either, depending on how the creator sets it up. A recorded video delivery uses Personalized Videos; an audio-only file uses Custom Work. Custom Work delivers "a written note plus up to 5 files — video, audio, images, PDF, Word, Excel, or PowerPoint (video/audio up to 20 minutes)", and delivery promises for both offers cap at 5 days.

Do I need a certain follower count to start a song-a-gram offer?

No. Brillay applies no follower minimum to any offer, including Personalized Videos and Custom Work, and its Tips page states "there's no follower minimum. Tips work from your very first supporters". A song-a-gram business can start from an existing small audience rather than requiring marketplace approval.

What does Brillay charge for a song-a-gram sale?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe's published pricing lists 2.9% + 30¢ per successful transaction for domestic cards (stripe.com/pricing). On a $150 song-a-gram, that arithmetic is $12.00 to Brillay, $4.65 to Stripe, and $133.35 to the creator.

Can I decline a song-a-gram request if it's a bad fit?

Yes. Brillay's published answer is "You can decline it. You're always in control of what you take on". Requests that fall outside the stated scope, or that arrive without enough detail to write a good song, can be refunded rather than accepted as unpaid extra work.

How is this different from just selling a Cameo-style shoutout?

A song-a-gram uses Personalized Videos or Custom Work scoped specifically around a custom song rather than a spoken message. The practical difference from Cameo itself is the business model: Cameo takes a 30% cut and talent keeps 70%, per Cameo's own Talent Hub page wording "You take 70% we take 30%" (talent.cameo.com), while a Brillay song-a-gram is sold from the musician's own link with an 8% platform fee for follower-paid work and 5% on tips and goals. See Brillay vs. Cameo for the full comparison.

Create your free Brillay page and turn the next "can you write us a song for this?" message into a standing, priced offer.