Charge for async sales questions by pricing each one as a single, text-based Paid Question with a set reply time: the rep types the objection, script line, or negotiation scenario, pays upfront, and you reply in writing in the window you set — no booking calendar, no free DM. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing
If you post objection-handling breakdowns, cold-call teardown clips, or negotiation frameworks, reps DM you the same short questions on repeat: "How do I answer 'send me a proposal' without losing the room?" or "Is this discount too aggressive for a first call?" Salesforce's State of Sales report finds that 75% of sales reps say they are more likely to hit their targets with a coach or mentor (Salesforce, State of Sales research). Salesforce's 2026 State of Sales Report, a double-anonymous survey of 4,050 sales professionals across 22 countries, finds that 46% of sales reps rarely get feedback on their sales conversations (Salesforce newsroom, "Salesforce Announces State of Sales Report for 2026"). A priced, text-only question turns the requests already in your DMs into a scoped, paid offer: you reply in writing on your own time, with no live call, no scheduling.
Key figures behind a priced async sales question:
| Figure | What it establishes | Primary source |
|---|---|---|
| 75% of sales reps say they are more likely to hit their targets with a coach or mentor | Demand for coaching input exists among reps themselves | Salesforce, State of Sales research |
| 46% of sales reps rarely get feedback on their sales conversations | The unmet need a paid question fills | Salesforce newsroom, State of Sales Report 2026 announcement |
| 47% of sales reps do not get enough roleplay opportunities before customer calls | A second gap a scoped written answer can close | Salesforce newsroom, State of Sales Report 2026 announcement |
| 60% of a sales rep's time goes to non-selling tasks | Why a rep resists booking a 30-minute call for one question | Salesforce, State of Sales research |
| 67% of B2B buyers prefer a sales rep-free experience; 70% prefer a completely digital, self-service purchase | The no-call, self-serve buying pattern a paid question copies | Gartner press release, May 20, 2026 |
| 8% Brillay platform fee when a follower pays for work, 5% on tips and goals, with no monthly fee | What a $20 question costs you to sell | Brillay pricing |
| 2.9% + 30¢ per successful domestic US card transaction | The separate card-processing cost on the same $20 | Stripe pricing |
What counts as a quick sales question versus a full coaching call?
A quick sales question is one self-contained ask a rep can type in a few sentences — a single objection, one script line, or one pricing scenario — answerable in one reply. A full coaching call differs in kind, not length: it needs live back-and-forth and real-time adjustment while the rep talks through a deal.
The line between a quick question and larger paid work: Brillay's how it works page documents that a Paid Question is one typed question answered by the creator in writing, with exactly two creator-configurable settings — price and reply time (Brillay, how it works). The same page documents that Custom Work is defined deliverables with a price and delivery time you set, and accepts files and attachments from the client.
Reps default to DMing because the alternative — a booked call — is a large ask for a narrow problem. Salesforce's State of Sales research finds that sales reps spend 60% of their time on non-selling tasks, so a rep stuck on one line of a follow-up email would rather buy a fast written answer than block 30 minutes of calendar time. B2B buyers show the same preference for no-call transactions when they are the ones buying: Gartner's survey of 645 B2B buyers, fielded August through September 2025, found that 67% of B2B buyers prefer a sales rep-free experience and 70% prefer a completely digital, self-service buying experience. A Paid Question matches that shape exactly: the client asks one private question, and the creator replies in writing on their own time, with no live call, no scheduling.
How much should you charge for one sales question?
No published survey prices a single async sales question, so treat any number below as an editorial starting point rather than a market rate. Price by the judgment each question requires: a one-line objection rebuttal takes less thought than a full negotiation scenario with real numbers attached, and charging the same for both under-prices the harder question.
Brillay's suggested pricing framework — editorial starting points, not benchmark or survey data:
| Question type | Suggested starting price (Brillay framework, not market data) | Reply time | You keep after Brillay's published 8% fee |
|---|---|---|---|
| One objection or rebuttal line | $10–$20 | 24h | $9.20–$18.40 |
| Discount or negotiation scenario with numbers | $20–$40 | 24–48h | $18.40–$36.80 |
| Cold-open or script line gut check | $10–$25 | 24h | $9.20–$23.00 |
| "Is this deal dead or still workable?" read | $15–$30 | 24–48h | $13.80–$27.60 |
The four price ranges in Brillay's suggested pricing framework above ($10 to $40, depending on question type) are editorial suggestions: they are not survey findings, not benchmarks collected from creators, and not an earnings guarantee, and no external dataset was used to produce them. The right-hand column is arithmetic, not an estimate: it applies Brillay's published 8% platform fee for paid work to each suggested price; tips and goals are charged 5%.
What you keep is not an estimate, because both rates are published. Brillay charges an 8% platform fee when a follower pays for work like a Paid Question, so a $20 paid sales question leaves $18.40 before card processing. Stripe's published pricing lists 2.9% + 30¢ per successful transaction for domestic US cards, which is $0.88 on a $20 question and is a separate cost from Brillay's fee. At those published rates, a $40 negotiation-scenario question leaves $36.80 after Brillay's 8% Paid Question fee, then about $35.34 after the separate $1.46 domestic US card-processing cost. Set your own price and reply time inside Brillay's Paid Questions settings.
What can a rep send with a paid sales question — and what can't they?
A rep can send text and nothing else. A request needing an attachment, such as a call recording or deck, belongs in Custom Work.
A call recording, a script to mark up, or a deck to comment on is a file-based request for Custom Work, where the client can attach files and the creator can deliver text plus files of any allowed type and/or a link. Forcing a document review into a text thread usually means asking the rep to retype their material — slower for both sides than using the right offer.
For a Paid Question, you set the price and reply time, and the client receives one written answer with no back-and-forth. If the work is too large for one written answer, sell it as Custom Work with one clearly defined delivery.
Should a script or pitch review be a question or a service?
Use Custom Work whenever the rep must hand over a file for a script or pitch review. Use Paid Questions when the ask is a single scenario the rep can type from memory, and Custom Work — such as an async sales pitch review — when the rep sends a script, recording, or deck.
| Decision factor | Paid Question | custom request |
|---|---|---|
| What the client sends | One written question | Text plus files, images, or recordings |
| What you deliver | Written reply | Text plus files, links, audio, or video |
| What you configure | Price and reply time only | Price and delivery time |
| Best fit | One objection, one script line, one scenario | Script markup, deck review, call-recording teardown |
Use Paid Questions for one typed question and one written reply; use Custom Work when the client needs to send a script, deck, or recording.
A rep pays for a second opinion on one line because one careless line has a measurable cost: Gartner reports that 73% of B2B buyers actively avoid suppliers who send irrelevant outreach (Gartner press release, "Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience," June 25, 2025). Reps also buy human validation of drafted language for the same reason their own buyers do: Gartner reports that 69% of B2B buyers turn to sales reps to validate AI-generated insights.
"Buyers still turn to sales reps to validate AI-generated insights, and support decision-making at critical moments in the journey." — Robert Blaisdell, VP Analyst, Chief of Research in the Gartner Sales practice, Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights, press release, May 20, 2026 (gartner.com)
That is the narrow job a scoped paid question does: one person reviews one objection line before the rep sends it to a prospect list. It is not coaching, and it does not replace a coaching relationship.
What should a sales-question listing say before a rep pays?
A listing should state four things before payment: the format, the scope, your reply time, and what is not included. Reps buy an answer sight unseen, so the listing is the only place to set expectations, and a specific scope line prevents a $15 question from arriving as an open-ended deal review.
- Format: one question, answered in writing.
- Scope: one objection, script line, or scenario — not an open-ended "help me sell this deal" ask.
- Reply time: the window you commit to (for example, 24 or 48 hours).
- What's excluded: file uploads, call recordings, or multi-message back-and-forth — point those to your custom request instead.
Name the specific gap your listing closes, because the gaps are documented. Salesforce's 2026 State of Sales Report, based on a survey of 4,050 sales professionals across 22 countries, finds that 47% of sales reps do not get enough roleplay opportunities before customer calls. Buyers in this market compare widely before committing: Gartner reports that B2B buyers used an average of seven information sources during a recent purchase and that 45% used generative AI, primarily to gather information on vendors and products. A listing that names one of those gaps — "one objection line, rewritten, back in 24 hours" — states a format, a scope, and a deadline, while "ask me anything about sales" states none of the three. Brillay's how it works page documents that you set the reply window for Paid Questions.
What if a "quick question" turns into something bigger?
Longer deal cycles make an overgrown "quick question" more common: Salesforce's State of Sales research finds that 57% of sales professionals now say the sales cycle is getting longer. Redirect a client whose question has outgrown the price to Custom Work, or decline it so the request closes and the follower keeps their money, keeping the $15 text reply within its written scope.
What else can a sales coach sell besides quick questions?
Five other Brillay offers sit alongside a priced question: Custom Work, Personalized Videos, Tips, Goals, and Brand Collaboration Inquiries. Each offer answers a different request a rep, sales manager, or vendor might otherwise send as a free DM, and all five run from the same page.
- custom request: a scoped pitch, script, or call-recording review — see selling an async pitch review.
- Personalized Video: a congrats clip after a closed deal or a pep talk before a big call.
- Tips: a way for someone who used a free framework or template to say thanks without buying a specific answer.
- Goals: funding toward a specific project, like an objection-handling playbook or a script library.
- Brand Collaboration Inquiries: a separate intake form for sales-tool vendors or training platforms who want to discuss a partnership, kept out of your regular question inbox.
Demand for peer and expert input is documented, not assumed: Salesforce's State of Sales research finds that 81% of sales reps say participating in a sales community improves their performance.
How do you set up async sales questions on your page?
Decide first whether the request is a single text scenario (a Paid Question) or a file-based review (a custom request), then write the price, reply time, and scope before publishing. Keep the two offers separate on your page so reps self-select the right one instead of DMing you to ask which to buy.
Brillay's pricing page states that there is no monthly fee. Card-processing costs are separate and are not a Brillay charge: Stripe's published pricing lists 2.9% + 30¢ per successful transaction for domestic US cards, plus 1.5% for international cards and 1% more where currency conversion is required.
A platform-neutral setup checklist, in order:
- Read back the last 20 DMs you answered free and count how many were answerable in one written reply; that count, not a platform feature, decides whether a paid question fits.
- Write the scope sentence first — one objection, one script line, or one scenario — and the exclusions second.
- Choose a reply time you can meet even in your busiest week; a reliable two-day promise is better than promising tomorrow and missing it.
- Price by judgment required, then check the arithmetic: on a $20 question, an 8% platform fee is $1.60 (tips and goals carry 5%) and domestic US card processing at 2.9% + 30¢ is $0.88 (Brillay pricing and Stripe pricing).
- Publish the file-based version as a separate service listing so nobody has to ask you which one to buy.
That checklist works on any platform that supports pay-upfront written answers, and the fit test comes before the tooling: if most of your inbound arrives as decks, call recordings, or standing multi-session coaching, a document-review service, a retainer, or a scheduling-based calendar tool is the better fit, and a question offer is the wrong shape regardless of who hosts it.
Whatever you promise in a listing is an advertising claim, and US regulators apply a plain standard to it.
"Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based." — U.S. Federal Trade Commission, Advertising and Marketing Basics (ftc.gov)
Meeting the FTC's truthful-advertising standard on a paid-question listing means describing delivery time and scope accurately, avoiding quota or income promises you cannot substantiate, and refunding a request you cannot deliver as described. Related reading: charging for quick business questions covers the same text-question format for non-sales DMs, and how sales coaches make money online covers the broader income picture. For the fuller niche picture, see Brillay for sales coaches. Mindset coaches can use the same boundary for paid async reframe questions.
Frequently asked questions
Common questions about charging for async sales questions cover four things: what one question should cost, when a review belongs in a custom request instead, whether a rep can attach a file to a paid question, and what Brillay charges per sale. Each short answer below is sourced to Brillay's own product documentation and to the published rate cards.
How much should I charge for one objection or negotiation question?
For sales coaches, $20–$35 is a practical starting range for one question that needs real judgment. Charge more when the client includes deal numbers or asks for a negotiation recommendation, and keep the scope to one written reply.
Should a script or pitch review be a Paid Question or a custom request?
Use a Paid Question for a single scenario the rep can type themselves and you can answer in writing.
Can a rep attach a call recording or file to a paid question?
No. Point recording or document reviews to Custom Work instead, which accepts client attachments.
What if the question turns out to need more than a quick text reply?
Redirecting the rep to scoped Custom Work is a common next step for a bigger ask.
What does Brillay charge for a paid sales question?
Brillay's pricing page states that Brillay charges 8% only when a follower pays for work and 5% on tips and goals, so a $25 sales question leaves $23.00 before card processing. The same page sets no follower minimum, and card processing is separate: Stripe lists 2.9% + 30¢ per successful transaction for domestic US cards, or about $1.03 on a $25 payment.
Sources cited on this page
Every figure above comes from a primary source — the organisation that produced the data or the company that publishes the rate — and each is listed here: Salesforce's 2026 State of Sales Report announcement, a double-anonymous survey of 4,050 sales professionals across 22 countries; Salesforce's published State of Sales statistics index; Gartner's May 20, 2026 press release on a survey of 645 B2B buyers fielded August through September 2025 (gartner.com); Gartner's June 25, 2025 press release on rep-free buying; the U.S. Federal Trade Commission's advertising guidance (ftc.gov); the published rate cards for Brillay (8% platform fee when a follower pays for work, 5% on tips and goals, no monthly fee) and Stripe (2.9% + 30¢ per successful domestic US card transaction); and Brillay's own product documentation for every product mechanic described above.
Create your free Brillay page if a pay-upfront question fits the requests you already get. Clients can pay without an account, each question is a one-time purchase rather than a membership, and creators in 41 payout countries can use the same link for Paid Questions and their other offers.
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