Do I Need an LLC to Accept Follower Payments?

No — in the United States you can legally accept follower payments as an individual sole proprietor, and neither Brillay nor Stripe requires an LLC to pay you. You still owe tax on the income and must follow any local business-license, assumed-name (DBA), or sales-tax rules that apply where you live and operate.

Can I accept follower payments without a business entity?

Yes. Anyone who conducts business in the US without registering another structure is automatically a sole proprietor, and Stripe — the processor behind Brillay payouts — lists "Individual / Sole proprietor" as a standard account type. No entity filing, no formation fee, and no follower minimum stands between you and your first paid follower order.

The US Small Business Administration states that a person conducting business without registering another business structure is automatically considered a sole proprietor (sba.gov). You do not need to create a separate legal entity or pay an LLC formation fee solely to operate as a sole proprietor.

Local requirements can still apply regardless of business structure. The US Small Business Administration advises that businesses generally need to apply for the licenses and permits required by their state, county, and city before operating, separately from any decision to register a formal entity. Depending on your city, county, state, activities, and public-facing business name, that can include a business license, an assumed-name or DBA registration, or sales-tax registration.

Stripe, the payment processor used by Brillay, supports selling without a separate business entity. During payout setup, “Individual / Sole proprietor” is a standard business type alongside LLC, corporation, and partnership (support.stripe.com). A sole proprietor generally verifies their identity using their own legal and tax information rather than forming a company first.

A sole proprietor can also obtain a federal Employer Identification Number without forming any entity, and it costs nothing: the IRS states "You never have to pay a fee for an EIN" and issues the number immediately through an online application that must be completed in one session, which expires after 15 minutes of inactivity (irs.gov).

That is why you can offer Paid Questions or Personalized Videos through Brillay without an LLC. Followers pay upfront; you can decline a request. You can complete Stripe onboarding as an individual and connect a bank account for payouts — age is a separate question from business structure, and whether a minor can accept payments as a creator depends on different rules entirely.

What does an LLC actually change?

An LLC changes your liability exposure and your paperwork, not your right to get paid. A sole proprietor can already earn business income legally; the LLC's main benefit is separating the company's obligations from the owner's personal assets, in exchange for a state formation fee, ongoing state filings, and in some states a recurring annual tax.

The US Small Business Administration says LLC owners’ personal assets are protected in most instances (sba.gov).

LLC liability protection is not absolute: an owner can still be held personally responsible for a personal guarantee, their own negligent or wrongful conduct, or fraud, even with an LLC in place. Courts can also disregard an LLC and reach an owner's personal assets — a doctrine called "piercing the corporate veil" — when facts like commingling personal and business funds or inadequate capitalization are present. State law controls the details of both exceptions, so an attorney should evaluate liability questions for your specific jurisdiction.

The US Small Business Administration states that each state charges its own LLC filing fee and that total registration costs are typically under $300, though the exact amount depends on the state and business structure (sba.gov). The recurring cost is the part creators underestimate: the California Franchise Tax Board requires every LLC doing business in or organized in California to pay an $800 annual tax, due even in a year the LLC earns nothing (ftb.ca.gov). The Delaware Division of Corporations requires all domestic and foreign LLCs to pay a $300 annual tax on or before June 1 each year (corp.delaware.gov). A creator collecting $40 tips would need roughly 20 of them in a year just to cover California's $800 LLC tax.

Some creators form an LLC anyway because a bank, sponsor, or contract requires an EIN or a formal business name. For creators selling Paid Questions or Personalized Videos on the side, start with a fixed price and a clear scope: one written reply or one video. That keeps a backlog from turning into endless extra work; whether you need an LLC still depends on your legal risk, contracts, and state rules. That calculation changes when you hire people, sign significant contracts, borrow money, or offer something that could plausibly injure someone.

Do I still owe taxes without an LLC?

Yes. An LLC does not make follower income tax-free. Payments from Tips, Paid Questions, and Personalized Videos may be taxable whether you receive them as a sole proprietor or through a single-member LLC. Most single-member LLCs receive sole-proprietor treatment for federal income-tax purposes unless another classification is elected, but your filing obligations depend on your circumstances.

Under the cash accounting method commonly used by sole proprietors, income is generally included when it is actually or constructively received. You report gross receipts and allowable business expenses on Schedule C; the resulting net profit or loss flows to your personal tax return. The IRS generally treats a single-member LLC as a disregarded entity for federal income-tax purposes unless it elects another classification.

Three separate dollar thresholds matter:

• Self-employment tax starts at $400. If your net earnings from self-employment are $400 or more in a year, you generally owe self-employment tax and must file Schedule SE (irs.gov). The IRS sets the self-employment tax rate at 15.3% — 12.4% for Social Security plus 2.9% for Medicare — and applies it to 92.35% of net earnings from self-employment (IRS Topic no. 554). The Social Security Administration caps the 12.4% Social Security portion at the first $184,500 of earnings in 2026, up from $176,100 in 2025.
• Quarterly estimated tax starts at $1,000. The IRS states that individuals, including sole proprietors, generally have to make estimated tax payments if they expect to owe tax of $1,000 or more when their return is filed (irs.gov). For a calendar-year filer, the IRS lists those estimated payments as due April 15, June 15, September 15, and January 15 of the following year.
• Form 1099-K: For the 2026 tax year, a payment processor is required to send Form 1099-K only if you receive more than $20,000 in gross payments and complete more than 200 transactions during the year. Congress restored this threshold under the One Big Beautiful Bill Act (irs.gov).

The 1099-K threshold is a reporting threshold, not an income-tax exemption. Not receiving the form does not eliminate your obligation to report taxable income. Form 1099-K also reports gross payments, while Schedule C is used to report gross receipts, allowable expenses, and the resulting net profit.

This is general information, not individualized tax advice. A tax professional can help determine how federal, state, local, and sales-tax rules apply to your activity.

What does Brillay require before you can get paid?

To get paid, claim your Brillay page and connect your bank through Stripe as an individual. There is no LLC requirement, monthly fee, upfront cost, or follower minimum. Put Paid Questions, Personalized Videos, and your other offers behind one link, with payouts available in 41 countries.

Applicable government licensing, DBA, and tax-registration requirements remain your responsibility. Your payout method must be eligible for the Stripe setup available in your country; see whether you can accept payments as a creator with a prepaid card before relying on a prepaid card.

You can create a page and choose offers such as Tips, Paid Questions, or Personalized Videos. The full breakdown is on Brillay's pricing page.

If you are unsure how much to charge, start with one clear offer and test a concrete price, such as $25 for a Paid Question or $35 for a Personalized Video, then adjust based on demand and the time the work takes.

Create your free Brillay page and start accepting follower payments as an individual — you can always form an LLC later if your situation calls for it.

Frequently asked questions

Will Stripe reject me if I sign up without a business entity?

No. Stripe supports “Individual / Sole proprietor” as a business type during onboarding. Individual account holders provide their own identity and tax information rather than first forming an LLC.

At what point should I consider forming an LLC?

There is no universal income threshold. Consider your exposure to lawsuits, debts, contracts, employees, and personal guarantees rather than revenue alone. An attorney can explain your state’s liability rules, while a tax professional can assess whether a different tax election would help.

Do tips count as hobby or business income?

The IRS distinguishes a business from a hobby based on profit motive and how the activity is conducted, not on whether the creator has an LLC. Consistently offering paid requests from followers with an intent to earn a profit generally supports business treatment. IRS Publication 5558 explains that Internal Revenue Code section 183(d) grants a presumption of profit intent when an activity's gross income exceeds its deductions in 3 of 5 consecutive tax years. Income remains taxable under either classification, although expense rules differ.

Do I need a business bank account without an LLC?

Forming an LLC is not a prerequisite for receiving sole-proprietor payouts into an account you are permitted to use for that purpose. Many creators voluntarily use a separate account to simplify bookkeeping, regardless of whether a formal business bank account ever becomes necessary for follower payments. If you form an LLC, keeping funds separate also helps preserve clear boundaries between personal and business finances.

Ready to get paid as an individual, with no LLC and no follower minimum? Create your free Brillay page, set a fixed price for your first offer, and share one link — while checking any local business-license or DBA rules that apply where you live.