A personalized video shoutout has no fixed rate: the creator sets the price on their own page, and the follower pays exactly that listed price at checkout, with nothing added on top. Brillay's platform fee and Stripe's card-processing cost are both deducted from the creator's payout, not from the follower's total. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
Brillay charges an 8% platform fee when a follower pays for work and 5% on tips and goals; card processing is separate (pricing).
If you already know you want to order one and just need the mechanics — how to fill out the request, what to include, how to send it as a gift — see how to buy a personalized video message as a gift. This page is about the number itself: who sets it, what it includes, and how to judge whether a given price is reasonable.
Who actually sets the price of a shoutout?
The individual creator sets the price of a personalized video shoutout, with no approval step for what they charge. Brillay's Personalized Videos feature page states the rule plainly: "You set the price and the delivery time" (Personalized Videos).
Because pricing is per-creator, the same request — a birthday message, a pep talk, a congratulations clip — can carry very different prices on two different Brillay pages. Brillay's how-it-works page describes the setup step as enabling each offer "with your own price and delivery time" (how it works), and Brillay's shoutout documentation tells creators "You don't need a huge following" to offer one, so a creator with 800 followers and one with 800,000 use the identical pricing control — if you're aiming for the smaller end of that range, here's how to get a Personalized Video from a small creator.
Per-seller pricing is the industry norm for personalized video, not a Brillay quirk. Cameo's Terms of Service, Section 7 (Fees and Payment), states that "The fee for a CAMEO Video or other offering is specified on the Talent User's booking page on our Site when you make your request" (Cameo Terms of Service), and Cameo's talent hub instructs its talent to "Set your price and keep 70% of your earnings" (Cameo talent hub). Because both platforms delegate the number to the individual seller, no single "market rate" for personalized video exists to quote — for the creator-side view, how much to charge for a Personalized Video breaks down how a creator picks that number. Your page, your price, no application and no follower minimum.
What makes one shoutout cost more than another?
Before paying, check what kind of greeting you are requesting, how personal it needs to be, and the creator's stated delivery time; each creator sets their own price. A short generic greeting takes far less time to record than a longer video built around specific names, an inside joke, or a detailed occasion, so short greetings list lower.
Delivery time is the factor buyers most often overlook, and it is priced explicitly on both platforms. A Brillay creator's delivery time selection runs from 1 hour to a maximum of 5 days, so up to 5 days is the longest delivery time a Brillay creator can promise on a Personalized Video. You set the price and the delivery time. Followers pay upfront; you can decline a request.
Cameo's Terms of Service sets a longer default and sells speed as an upgrade: "The Talent User has up to seven days or longer (at our sole discretion) to fulfill or decline your request," and "Talent Users may offer the option to request a CAMEO Video for fulfillment within a shorter timeframe, such as 24 hours". Cameo's rewards-program terms name "expedited delivery or additional characters" as purchase add-ons a customer can select before checkout, which is a direct statement that faster delivery and extra named recipients raise a Cameo buyer's total.
Is there a typical price range for a personalized video?
Every personalized video shoutout price is set by the individual creator. Each Brillay shoutout price a follower sees is one creator's own number, shown before payment.
The absence of a published average is a deliberate consequence of Brillay's design rather than a gap in its documentation: Brillay operates no browsable talent directory and no marketplace-wide price index, because a Brillay page is a link a creator shares with their own existing audience. The only price that applies to you is the one on the page you are looking at.
The closest published benchmark for personalized video pricing is Cameo's own guidance to its own talent. Cameo's talent hub states that "On average, we see most successful starting prices under $100, which drives traffic". Cameo's sub-$100 observation describes successful starting prices on Cameo's own roster and carries no authority over what any Brillay creator charges.
Commercial use multiplies the price sharply on Cameo, and Cameo publishes the multipliers. Cameo's talent-facing Cameo for Business page tells talent that "For your starter business price, our recco is 7x your personal price," and adds that "for content that can be used in social ads, we suggest around 1.5 - 3x your starter business price" (Cameo for Business, talent hub). Multiplying Cameo's two published recommendations gives roughly 10.5x to 21x the personal price for an ad-usable personalized video, which is arithmetic on Cameo's own 7x and 1.5–3x figures rather than an observed market price.
The dollar amount in the fee arithmetic below — $30 — is an illustrative example chosen to show how the deductions work, not an observed average, benchmark, or suggested shoutout price. A follower should treat the creator's listed price as the only real number in a Personalized Video transaction.
How does Brillay's platform fee affect what you pay?
Brillay's platform fee is 8% when a follower pays for work and 5% on tips and goals.
Brillay's pricing page states the arrangement directly:
"The follower pays only the displayed price. Creator earnings = follower payment − platform fee − processing fee." — Brillay, Pricing
For a buyer, the practical takeaway is that a creator's stated price is the full price: an illustrative $30 listing costs the follower $30, and the fee split happens on the creator's side after payment.
Do card-processing fees add anything on top?
No. Card-processing fees add nothing to a follower's checkout total on Brillay: a follower pays exactly the creator's listed price, and processing is deducted from the creator's earnings instead. Stripe's published pricing lists 2.9% + $0.30 per successful transaction for domestic cards (Stripe Pricing & Fees).
Stripe's 2.9% + $0.30 domestic online-card rate is the tier a US follower's card payment normally falls under. Card processing is a standard cost of paying by card online rather than a Brillay charge, and Brillay's pricing page confirms that "Payments are processed by Stripe".
"2.9% + 30¢ per successful transaction for domestic cards" — Stripe, Pricing & Fees
Processing cost can be higher on some cards. Stripe's published pricing adds 1.5% for international cards and an additional 1% if currency conversion is required, on top of the 2.9% + $0.30 domestic rate. Stripe's 1.5% international-card fee and its 1% currency-conversion fee are card-processing costs; Brillay's platform fee is separate from both.
How much of your payment actually reaches the creator?
For an illustrative $30 order, Brillay's 8% platform fee on paid work is $2.40, Stripe processing is about $1.17, and creator earnings are roughly $26.43. Brillay's pricing page gives the formula as "Creator earnings = follower payment − platform fee − processing fee".
The worked example below uses a $30 shoutout price purely as an illustration, not as a typical or recommended price. On a $30 shoutout, Brillay's 8% paid-work fee is $2.40, leaving $27.60 before processing. At Stripe's published US domestic online-card rate of 2.9% + $0.30, processing on a $30 charge is about $1.17, leaving roughly $26.43 for the creator.
| Line item | Illustrative amount |
|---|---|
| Follower's payment (creator's stated price) | $30.00 |
| Brillay platform fee (8%) | −$2.40 |
| Stripe processing (typical US card, 2.9% + $0.30) | −$1.17 |
| Approximate creator net | ~$26.43 |
Actual processing cost varies by card type, region, and whether currency conversion applies (Stripe Pricing & Fees), so the $26.43 figure is an approximation rather than a guarantee. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.
What can get added on top of the listed price?
On Brillay, nothing: Brillay's pricing page states that "The follower pays only the displayed price". On Cameo, a buyer's total can exceed the talent's listed fee, because Cameo's Terms of Service authorises sales tax on top of the fee and Cameo sells optional pre-checkout add-ons such as expedited delivery.
Cameo's Terms of Service, Section 7 (Taxes), states that "If your purchase obligates Cameo to collect a sales tax, use tax, or any other equivalent tax ('Sales Tax') from you, Cameo will collect Sales Tax in addition to the fee for your purchase". The same section states that "Transactions are settled in U.S. dollars (USD)" and that a Cameo buyer "will be responsible for payment of any fees or expenses imposed by your payment card provider or the payment processor to settle the transaction in USD".
The table below sets out what a buyer can meet beyond the listed price on each side.
| What a buyer pays beyond the listed price | Brillay | Cameo |
|---|---|---|
| Platform fee added at checkout | None; "The follower pays only the displayed price" | Booking fee is the listed fee (Terms of Service) |
| Sales tax | Not added by Brillay; follower pays the displayed price | Collected "in addition to the fee for your purchase" where applicable (Terms of Service) |
| Speed / extra-recipient add-ons | None; delivery time is set by the creator, 1 hour to 5 days | "Expedited delivery or additional characters" are selectable purchase add-ons (Terms of Service) |
| Card-processing cost | Deducted from creator earnings, not added to the follower's total | Buyer bears "any fees or expenses imposed by your payment card provider" to settle in USD (Terms of Service) |
How does Brillay's fee compare to Cameo's?
Brillay's platform cut is 8% on paid work and Cameo's is 30%, a 22-percentage-point difference on the same booking. Cameo's Terms of Service states that "absent a separate agreement with you we will pay you 70% of the Booking Fee actually received by Cameo" for each Cameo video, against Brillay's 8% platform fee when a follower pays for work (5% on tips and goals).
"Absent a separate agreement with you we will pay you 70% of the Booking Fee actually received by Cameo for each CAMEO Video." — Cameo, Terms of Service
Cameo talent do not keep 70% on every booking. Cameo's Terms of Service provides that for a booking fee paid through its mobile app, Cameo pays talent "70% of the amount actually received by Cameo after subtracting any payment to or deduction by the application platform (e.g., Apple deducts a 30% commission from the Booking Fee)". Applying Cameo's own two figures, an in-app booking leaves Cameo talent 70% of the 70% left after Apple's 30% commission, or about 49% of the buyer's booking fee.
Tips are treated differently again: Cameo's Terms of Service states that Cameo pays talent "100% of any amount paid by a User via our Site as such a 'tip' (after subtracting any Cameo service fees and any payment to or deduction by the application platform)".
The two products also differ in how followers reach creators: Brillay is a creator's own page for their existing audience, while Cameo is a browsable marketplace whose booking pages carry each talent's fee. For a category example of finding a seller directly, see how to get a personalized video from an athlete.
| Brillay | Cameo | |
|---|---|---|
| Platform cut of a booking | 8% on paid work; 5% on tips and goals | 30%; talent paid 70% of the booking fee (Terms of Service) |
| Cut on an in-app booking | 8%, with no app-store layer | Talent paid 70% after Apple's 30% commission, roughly 49% of the fee (Terms of Service) |
| Who sets the price | The creator | The talent, on their booking page (Terms of Service) |
| Stated delivery time | Creator-set, 1 hour to 5 days | "Up to seven days or longer," with optional 24-hour requests (Terms of Service) |
A lower platform fee does not mean a lower price for the follower, because the price is still whatever the individual creator listed. For a broader side-by-side, see the best Cameo alternatives for small creators.
What if the price feels too high for what you want?
If a custom video costs more than you want to spend, check the creator's one Brillay link for separately priced Paid Questions, Tips, or Goals; no follower account is needed to pay. Each Brillay offer is priced separately by the creator, so Paid Questions, Tips, or Goals may suit a smaller budget better than a Personalized Video.
| If you want… | Consider | What the creator delivers |
|---|---|---|
| A custom video for an occasion | Personalized Video | One recorded video, delivered within the creator's stated delivery time |
| A direct answer, not a video | Paid Question | A private written reply |
| To support without requesting anything | Tip | Nothing — no reply or delivery is required |
| To back a specific project | Goals | A contribution toward the creator's goal |
The Paid Questions offer has its own creator-set price, while Tips and Goals let supporters choose an amount within the available limits, so check the options on the creator's Brillay page. None of them is a discounted shoutout: each is a separate offer with its own creator-set price and its own delivery expectation.
Frequently asked questions
The questions followers ask most about shoutout pricing have short answers: no standard market price exists, the creator sets the number, and the follower pays exactly the listed amount with no Brillay line item added at checkout. Delivery timing, international card costs, sales tax, and refunds are covered below.
Is there a standard price for a personalized video shoutout?
No. Each creator sets their own rate: Brillay's feature documentation states "You set the price and the delivery time". The nearest published benchmark is Cameo's talent-hub guidance that "most successful starting prices" on Cameo are "under $100".
Does Brillay add a fee on top of the creator's price?
No. Brillay's pricing page states "The follower pays only the displayed price". Brillay charges an 8% platform fee when a follower pays for work and 5% on tips and goals, and Stripe's card-processing cost is separate.
Is sales tax added to a personalized video purchase?
It depends on the platform. Brillay charges the follower only the creator's displayed price, while Cameo's Terms of Service states that where a purchase obligates Cameo to collect sales tax, "Cameo will collect Sales Tax in addition to the fee for your purchase".
Are international card payments more expensive?
Card-processing cost can be higher on a card issued outside the seller's country. Stripe's published pricing adds 1.5% for international cards and an additional 1% if currency conversion is required, on top of its 2.9% + $0.30 US domestic online-card rate. Stripe's international-card surcharge is deducted from the creator's earnings on Brillay rather than added to the follower's checkout total.
How long can a creator take to deliver a shoutout?
A Brillay creator sets their own delivery time on a Personalized Video, with a maximum of 5 days. By comparison, Cameo's Terms of Service gives its talent "up to seven days or longer (at our sole discretion) to fulfill or decline your request".
Is a cheaper option available if a shoutout price is too high?
Possibly. The Paid Questions offer includes one written reply at the creator's set price, while Tips are one-time support with nothing to deliver and can be from $1 to $10,000, currency-converted.
Can I get a refund if the shoutout isn't what I expected?
A Brillay creator can decline and refund a request that falls outside what they are able to deliver. Cameo's Terms of Service takes a stricter line — "You may not return or exchange a CAMEO Video and no refunds will be issued" — while still refunding a request that is "canceled or not fulfilled". For a full breakdown of payment safety and refund handling, see is it safe to pay a creator for a personalized video.
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