How Much to Charge for a LinkedIn Profile Review

Brillay recommends charging $20–$40 for feedback on just a headline and photo, $50–$100 for a full profile pass across headline, About, and experience, and $75–$175+ for a rewrite that includes new headline and About copy. Choose within those ranges based on how many sections you're touching and whether you're editing existing text or writing new copy. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Methodology note: those three ranges are Brillay editorial guidance derived from estimated working minutes multiplied by a target hourly rate, not a survey of market-wide averages. The full calculation, three dated market comparison points, and the fee math are below.

A LinkedIn profile review is a common favor request for career coaches, recruiters, and job-search creators: a follower sends a profile link and asks "does this read okay to a recruiter?" the night before they start applying. LinkedIn's own newsroom reports approximately 8,200 job applications sent on the platform every minute and a membership of more than 1.3 billion people (LinkedIn Newsroom, About Us) — application volume that supports pricing profile feedback as skilled work rather than a quick favor.

What should a LinkedIn profile review cost?

A creator-run LinkedIn profile review typically costs $20–$40 for a headline-and-photo check, $50–$100 for a full pass across headline, About, and experience, and $75–$175+ for a rewrite that supplies new copy. Price the review by the number of profile sections in scope and by whether the work edits existing text or writes new text.

Methodology (Brillay editorial, published September 2, 2026). The four ranges in the table are Brillay editorial starting points, not a survey or a market-wide average of what creators actually charge. Each published range sits inside the band produced by that row's estimated working minutes at a target hourly equivalent of roughly $60–$120, floored at $20 because every paid order carries fixed overhead — reading the request, packaging the delivery, and the $0.30 flat charge inside Stripe's published US card rate of 2.9% + $0.30 per successful domestic transaction. The "typical time" column is an editorial estimate of the working minutes each scope takes, not a measured average from creator data.

Three dated agency price points sit outside Brillay and give the ranges some outside context. The resume-writing service TopResume lists its standalone LinkedIn Profile Makeover at $99 (TopResume, LinkedIn Profile Services). ResumeSpice lists a Personalized LinkedIn Profile at $199, a price its page says includes a phone consultation, a draft within three business days, and one comprehensive round of revisions (ResumeSpice, LinkedIn profile writing services). TopStack Resume's cheapest package that includes LinkedIn profile optimization, TopStack Launch, is listed at $189, and TopStack bundles the LinkedIn work into resume packages rather than selling it standalone (TopStack Resume, pricing). Those three figures are done-for-you agency prices from three vendors, not a survey of the creator market, so treat them as reference points rather than validation of any particular range.

What determines the price of a LinkedIn profile review?

Four factors move a LinkedIn profile review up or down inside its range: the number of profile sections in scope, whether the creator edits existing copy or writes new copy, how tightly the feedback is tailored to one target role, and how fast the follower needs it returned. Scope drives price more than seniority does.

• Section count. Headline and photo only is faster than headline, About, experience, and skills together. LinkedIn's help center states that a member can add up to 100 skills to a profile (LinkedIn Help, add and remove skills on your profile), so "review my skills section" can quietly be the longest part of a full pass.
• Edit vs. rewrite. Marking up existing copy is faster than drafting new headline and About text from scratch.
• Tailoring depth. Matching language to one target role or industry takes more time than a general polish.
• Delivery time. A same-day request can reasonably cost more, since a rush job displaces other work.

Should a review be Paid Questions or Custom Work?

Choose the offer that matches how much the follower must send you, not how short the request sounds. A full profile pass or rewrite fits Custom Work, because the follower may need to attach screenshots or other files and receive a fuller deliverable.

Paid Questions let a follower pay your set price to ask you one private question, and you send back one written reply, privately (Brillay, Paid Questions). Custom Work lets followers attach up to 5 files when ordering, and lets you deliver text plus files and/or a private link. You set the delivery time on each offer and deliver on your own time, "within the delivery time you set" (Brillay, how it works). Followers pay upfront; you can decline a request.

What does a full profile pass need to earn per hour?

A full profile pass has to clear your target hourly rate across the entire job it consumes, not just the minutes spent typing notes: reading time, editing or writing time, and delivery time all count toward the rate. A headline-only check and a full rewrite produce very different floors even though both get called "a LinkedIn review."

1. Estimate reading time, including the target role or job posting if the feedback will be tailored.
2. Add editing or writing time — marking up existing copy is faster than drafting a new headline and About section.
3. Add delivery time for formatting written notes or recording a voice walkthrough.
4. Choose your target hourly rate. See pricing services without undervaluing your time.
5. Solve for the published price, then round up. For a planning estimate using Stripe's published US domestic-card rate, Brillay's 8% platform fee on paid work (Brillay pricing) plus 2.9% and $0.30 gives this formula: published price = (target take-home + $0.30) ÷ 0.891, rounded up to a clean number. The formula is for paid work; tips and goals carry a 5% platform fee instead. The exact Stripe fee can vary, and your Brillay dashboard shows what was deducted.

The flat $0.30 is why a single percentage buffer never fits every price: the combined deduction works out to 11.9% of a $30 order, 11.3% of a $75 order, and 11.1% of a $150 order. Dividing by 0.89 is a usable shortcut for prices above roughly $75, but it undershoots the target take-home by roughly 25 to 30 cents on small orders, so the division by 0.891 is the safer planning step on anything priced under $50.

For a sanity check on the hourly rate, the U.S. Bureau of Labor Statistics reports a median annual wage of $64,330 for school and career counselors and advisors in May 2025 (BLS Occupational Outlook Handbook), which works out to roughly $30.93 per hour across a 2,080-hour year — a salaried floor, not a freelance rate that has to absorb unpaid admin time.

"The median annual wage for school and career counselors and advisors was $64,330 in May 2025." — U.S. Bureau of Labor Statistics, Occupational Outlook Handbook

Worked example using the planning formula: a full rewrite requiring 70 minutes of work at a $65 target hourly rate has a raw time cost of $75.83, so the published price is ($75.83 + $0.30) ÷ 0.891 = $85.44, rounded to a clean $90. At $90, the creator keeps about $79.89 after the 8% paid-work fee ($7.20) and the 2.9% + $0.30 card charge ($2.91), which is $68.48 an hour for 70 minutes of work. Publishing $75 instead leaves about $66.52 after the same two fees — $57.02 an hour, rather than the $65 the creator targeted.

The minutes-times-rate calculation is not Brillay-specific: it applies the same way whether a LinkedIn review is sold through a Brillay page, invoiced directly to the client, or listed on a freelance marketplace. Only the fee percentage used in the buffer step changes with the venue.

Why does a $30 order lose more of its price than a $150 one?

Because a flat charge sits inside a percentage fee: Stripe's $0.30 per transaction weighs far heavier on a $30 headline check than on a $150 rewrite. Two deductions apply either way — Brillay's 8%, only when a follower pays for work, and Stripe's card-processing fee — and both are calculated from the full amount the follower pays, so a $75 review leaves roughly $66.52 before taxes.

Brillay's pricing page states that the platform fee is 8% when a follower pays for work and 5% on tips and goals. Stripe's published US rate is 2.9% + $0.30 per successful domestic card transaction, plus 1.5% for international cards and 1% when currency conversion is required. Stripe pays you out through Brillay in 41 supported countries. The table below applies both the Stripe domestic rate and the 8% Brillay fee on a paid review to the original charge.

Because the $0.30 is a flat charge rather than a percentage, the combined deduction is not constant: it is 11.9% at a $30 price, 11.3% at $75, and 11.1% at $150, so low-priced orders lose proportionally more. At a $75 selling price, a creator keeps approximately $66.52 before taxes or other expenses. These figures are planning estimates built on Stripe's published domestic card rate; exact amounts appear in the creator's dashboard. For scam or chargeback concerns, keep the scope specific and decline suspicious requests before delivery.

What should a LinkedIn-review listing include?

Before a follower pays, state what they must send, which profile sections you will review, what they will receive, when it will be ready, that the order includes one delivery, and what is not included. Naming those six keeps a "quick check" and a full rewrite from collapsing into one unclear offer at the same price.

• Input: Profile link or screenshots, plus a target role or industry if the review should be tailored.
• Sections covered: Photo, headline, About, experience bullets, or skills — name which ones are in scope.
• Deliverable: Inline comments, a marked-up document, a rewritten headline and About section, or a voice summary.
• Delivery limit: Delivery is one-time.
• Delivery time: You deliver on your own time, "within the delivery time you set" on each offer.
• Exclusions: Whether resume edits, cover letter copy, or interview prep are included, or the offer is LinkedIn-only.

LinkedIn's help center states that a profile reaches "All-star" status after a member adds a total of seven recommended sections, starting at Beginner and advancing to Intermediate at four sections. Those seven recommended sections give a full-pass listing a checkable scope: naming which of them are covered prevents a "full profile review" from meaning something different to buyer and seller.

"In fact, members with a profile photo receive up to 2X more profile views and 3X more connection requests." — LinkedIn Help Center, Settings for profile photo visibility

The 2X and 3X figures LinkedIn publishes are a concrete, checkable reason to keep the photo check inside even the cheapest tier rather than skipping it. How to Write a Custom Work Offer covers scoping a listing so requests stay inside what the follower purchased. State exactly what the follower gets and what is excluded; Custom Work closes after one delivery.

What else can you sell alongside a LinkedIn profile review?

A LinkedIn review does not need to be your only paid offer: one Brillay link can hold Custom Work, Paid Questions, Tips, and your other offers together. Resume feedback, resume rewrites, cover letter reviews, and Tips all serve the same job-seeking audience at different price points, and each is priced as its own one-time deliverable or contribution rather than folded into the LinkedIn fee or treated like a membership. If your page goes beyond career advice, the same link can also hold Personalized Videos, Goals, and Brand Collaboration Inquiries while keeping each offer separate. The same scope-and-edit-depth pricing logic carries over to document feedback outside the job-search niche, too — see pricing a college essay review for the same structure applied to student writing.

• Selling LinkedIn profile reviews: The workflow-and-scoping companion to this pricing page.
• Resume feedback: A companion offer for the document most job seekers send alongside a LinkedIn link.
• Resume rewrite pricing and cover letter review pricing: Separate deliverables with their own price points.
• Tips: A way for someone who used free LinkedIn advice to contribute without buying a specific deliverable.

Keep the LinkedIn-review offer scoped to the profile itself, and bundle other documents as a separate, clearly priced tier.

What signals a LinkedIn review is underpriced?

Four signals say a LinkedIn review is underpriced, all of them about demand or actual workload outrunning the published number: bookings arrive faster than they can be delivered, reviews routinely run longer than the range assumed, the deliverable gains a higher-value format, or the creator's background becomes more specific and more credible to buyers.

• Orders arrive faster than you can finish them. A higher price can moderate demand while improving earnings per review. LinkedIn's newsroom reports that 93 members add a new role to their profile every minute, so the pool of people updating a profile refreshes constantly.
• Reviews take longer than the range assumed. If tailoring regularly exceeds the estimate, raise the price or narrow the listed scope; each custom request closes after one delivery.
• You add a higher-value deliverable. A recorded voice walkthrough or a full rewrite shouldn't be absorbed into the same price as a headline-only check.
• Your background gets more specific. Recruiting, HR, or hiring-manager experience can support pricing above a general editing rate.

Raising your price changes what the next follower sees without changing an existing order: followers pay before you start, and you deliver on your own time. Because the price, the sections in scope and the delivery window all live on the listing, a new number applies the moment you publish it — there is no rate conversation to have in the DMs first.

Frequently asked questions

Common questions about LinkedIn-review pricing cover five things: whether $20 is too low for the work, which offer format fits a profile review, whether a recruiting certification is required to sell profile feedback, exactly what fees come out of the payment, and whether LinkedIn itself pays creators for career-advice content. Short, sourced answers to each follow below.

Is $20 too low for a LinkedIn profile review?

Brillay recommends $20–$40 only for a quick check on the headline and photo. A $20 price is likely too low for a full profile pass across headline, About, and experience, where reading, writing, and delivery time add up to 30–50 minutes. For comparison, TopResume lists its standalone LinkedIn Profile Makeover at $99.

Should a LinkedIn review be Paid Questions or Custom Work?

Use Paid Questions when the follower asks one headline or wording question directly. Use Custom Work when the follower needs to send screenshots for a full pass or rewrite: Custom Work lets followers attach files at order time and lets you deliver text plus files, and/or a private link for anything larger.

Do you need a recruiting certification to sell this?

No. Represent your background accurately, check any local rules that apply if you use a regulated title, and remember that Brillay has no follower minimum or application gate for selling this kind of one-time review.

What does Brillay charge on a LinkedIn-review payment?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe's published US rate adds 2.9% + $0.30 per successful domestic card transaction on top of that platform fee, which is why the combined deduction ranges from about 11.9% on a $30 order to about 11.1% on a $150 order.

Does LinkedIn itself pay creators for this kind of content?

Not for profile-review work, and its brand-partnership program is gated. LinkedIn's help center says its Creator Marketplace is "currently only available to a select group of members in the US and Canada" and lists eligibility as 12 posts in the last 90 days, 5,000 followers, 45,000 impressions in the last 90 days, and an invitation to join (LinkedIn Help, Creator Marketplace on LinkedIn). That program connects creators with brands rather than paying for profile-review work. Brillay has no follower minimum or application gate, so a career creator can charge followers directly even with a small audience.

How do you set a LinkedIn-review price on Brillay?

Decide first whether most incoming requests will be a quick headline-and-photo check or a full profile pass, then publish that offer with its price and delivery time attached.

With Custom Work on Brillay, followers pay by card as guests before you start, see your fixed price, and submit their profile link; a Paid Question covers one quick written question and one written reply. Brillay is one venue among several — a direct invoice, a freelance marketplace, or a résumé-service marketplace can all carry the same offer, at different fee levels and with different amounts of setup — and the ranges on this page are Brillay editorial guidance rather than a market-wide benchmark.

Ready to price your LinkedIn feedback and stop giving it away in the DMs? Use your Brillay link as the polite mechanism: "I do these as paid one-time reviews now, and you can send the details here." Create your free Brillay page