How to Add a Goal to Your Link in Bio

Add a goal to your link in bio by turning on Brillay's Goals offer, naming a specific goal with a target amount, and publishing it as part of the same page your bio link already points to. Followers tap through, see a progress bar, and contribute cash — no separate crowdfunding link required. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

Supporters can contribute without an account, Brillay charges 5% on goals, and creators can receive payouts in 41 countries (pricing).

Social profiles give you a small, fixed number of link slots. Instagram's Help Center states that you can add up to 5 websites to an Instagram profile (Instagram Help Center — add a website to your profile), and TikTok's Help Center states that accounts need at least 1,000 followers to post a website link on their profile (TikTok Support — Account types on TikTok). Either way, a funding ask has to share that space with everything else you already do — tips, Paid Questions, Personalized Videos, Custom Work. One bio link that carries every offer: followers pay you as guests by card, at prices you set, whatever format the request takes.

What does it mean to add a goal to your bio link?

Adding a goal to your bio link means switching on one paid offer inside the page your bio link already opens, rather than publishing a second URL. Supporters who tap through see what you are funding, how close you are to the target, and how much they can contribute — no follower account needed.

On Brillay, that offer is called Goals: supporters send cash toward one goal you define, and contributions count against a target shown on a progress bar. Goals is not an Amazon-style wishlist with items and shipping, and it is not a tiered-reward campaign — there are no reward levels, no shipping addresses, and no boxes to check for a $25 tier versus a $100 tier (how it works). For a fuller comparison of that model against traditional crowdfunding, see creator wishlist vs. crowdfunding. Because the support arrives as cash, you can spend it on what the project actually needs instead of choosing products in advance.

Your Goal sits on your existing Brillay page alongside Tips, Paid Questions, Personalized Videos, Custom Work, and Brand Collaboration Inquiries, under the one link already in your profile.

How do you turn on a goal on Brillay?

To publish a Goal, open Goals in your Brillay dashboard, name what you are funding, set the amount you want to reach, add the details supporters should see, and save it. The goal appears on your public page immediately.

The exact dashboard path is Dashboard → Creator Page → Goals (/dashboard/support-goals). The chip beside the block heading toggles between ● Active and ○ Hidden, and it controls whether the block renders on your public page at all. Unlike Tips and Paid Questions, which are on by default for new creators, Goals starts hidden, so you do have to switch the chip to Active before supporters see anything. A right-hand panel labelled "Live preview — what supporters see" renders the goal card as you type, before you save.

The "New support goal" form contains these fields, in this order:

There is no follower minimum, application, or monthly fee to start, and Brillay charges 5% on goals. Start with a concrete goal such as a new microphone, the next video, or a cosplay outfit, then show supporters what the target covers and how much you are trying to raise.

For a longer walk-through of the same form, see how to create a goal. For help sizing the target so it accounts for fees and processing costs, see how to set a realistic goal.

Where does the goal sit inside your one bio link?

Your Goal appears on your main Brillay page and also has its own public goal page with a shareable link, so you can keep using your main bio link or share the goal directly. A supporter who taps your bio link sees the goal next to Tips, Paid Questions, Personalized Videos, Custom Work, or Brand Collaboration Inquiries.

Which offer a supporter sees first is controlled by how you order your offers, not by adding more links. If the goal is the thing you most want supporters to notice this week, position it first; once the push is over, move it back down without touching the bio link itself. What should creators put in their link in bio covers how to think about that ordering for a page carrying more than one paid offer.

Keeping the goal inside your existing page is also why it doesn't consume a profile link slot the way a second tool would. Instagram caps a profile at 5 websites and TikTok requires at least 1,000 followers before an account can post its single profile website link, so every slot spent on a campaign URL is a slot no longer available for your shop, your newsletter, or your other socials.

How is a bio goal different from GoFundMe or Kickstarter?

A Brillay goal differs from GoFundMe and Kickstarter in three ways: the platform fee, the deadline rule, and where supporters find it. Brillay charges 5% on goals, GoFundMe charges no platform fee but 2.9% plus $0.30 per donation, and Kickstarter charges 5% only on projects that hit their funding target by the deadline. Supporters chip in one time, every contribution counts toward the goal as it arrives, there is no cutoff, and there is nothing to ship.

"For organizers in the US, there's no fee to start or manage a fundraiser. However, there is one small transaction fee per donation." — GoFundMe, GoFundMe Fees FAQ

"If a project is successfully funded, Kickstarter collects a 5% fee from the funds collected for creators. Stripe, our payments processor, will also collect a payment processing fee." — Kickstarter, What are the fees?

Every platform in that table has a two-layer cost stack, and Brillay is no exception. On Brillay, the creator's take-home is the supporter payment minus the 5% platform fee on goals minus the Stripe processing fee. Stripe's published US rate for online card payments is 2.9% + 30¢ per successful charge, with an extra 1.5% on international cards, so a $50 contribution on a US card carries $1.75 in Stripe fees at that published rate, on top of the $2.50 platform fee. Creators in Brillay's 41 payout countries connect their bank through Stripe; processing rates and currencies vary by country.

The practical difference for a bio link is routing: GoFundMe and Kickstarter each need their own URL, which competes with your other links for the handful of profile slots a platform gives you. A Brillay goal shares the page your existing bio link already opens, so it doesn't need a slot of its own.

How many links does Instagram or TikTok actually give your bio?

Instagram allows up to 5 websites on a profile and TikTok allows one Website field, so bio link slots are limited but not always singular. Instagram's Help Center states the 5-website limit and lets you reorder which one people see first; TikTok's Help Center requires at least 1,000 followers before an account can post a profile website link.

"You can add up to 5 websites to your Instagram profile. Note: anyone, on or off Instagram, can see your websites." — Instagram Help Center, Add a website to your Instagram profile

The distinction that matters is between the displayed primary link and the additional ones. Instagram's own documentation says you can reorder the list of websites people see, which means the first entry is the one shown in the profile header while the rest sit behind it. So Instagram is not a strict one-link platform any more — it is a five-slot platform with one prominent slot, and a campaign URL still costs you one of the five.

TikTok is tighter. TikTok Support states that accounts with at least 1,000 followers can post a website link on their profile, and lists that link as a single Website field added through Profile → Edit profile → Add (TikTok Support — Account types on TikTok). Availability can still depend on account type and region, so check the field in your own app.

Instagram also supports a link sticker inside Stories, which is separate from the profile websites and disappears with the Story after 24 hours unless it's saved to a Highlight. Because both platforms ration permanent link slots, adding the goal as an offer on the page a link already opens preserves those slots rather than spending one on each new campaign — see how to add a paid link to your Instagram bio for the setup steps on that side.

What should supporters see once they tap through to the goal?

A supporter who taps through should see at minimum four things: a specific title naming what the money produces, a two-to-four sentence explanation, visible progress against the target, and a contribution control with suggested amounts. Brillay's goal editor supplies a field for each, so the page fills those slots from what you type.

If asking for donations feels awkward, make the ask about the project: “Help fund a new studio microphone” tells supporters exactly what their contribution makes possible, while the funds-use list shows how you calculated the target. Being explicit about the arithmetic also lets supporters see where their money actually goes: Kickstarter's help documentation states that a successfully funded project pays a 5% platform fee plus a separate Stripe payment-processing fee out of the total raised, and Brillay's stack is 5% on goals plus Stripe processing.

Six elements make a goal page complete, extending those four minimums: a specific title naming what the money produces, a two-to-four sentence explanation of the project, the visible target and progress bar, a couple of example contribution amounts, a one-line explanation of what contributions fund, and a direct call to action. What to put on a goal page walks through each of those in detail, including example wording for titles and descriptions.

You also control how much of the number supporters see. The "Progress shown publicly" selector offers exact amounts, percentage only, or supporter count with progress hidden — useful if you'd rather not display a low total early in a push.

How do you tell followers about a new goal without redoing your whole bio?

You announce a new goal by posting about it and pointing back to the bio link you already use, never by swapping that link. Once your Goal is published, announce it in a caption, Story, or pinned comment and point supporters to the same Brillay link already in your profile.

Instagram Stories are the natural place for that announcement precisely because they are temporary and the profile link is not.

"Stories disappear from your profile, Feed and Direct inbox after 24 hours, unless you add them to your profile as story highlights." — Instagram Help Center, Instagram Stories

A Story announcing the new goal can point at the same underlying link your profile already uses, reinforcing that link rather than replacing it — and saving the Story to a Highlight keeps it reachable past the 24-hour window. How to monetize your Instagram bio and how to monetize your TikTok bio cover the placement mechanics on each platform in more depth, and how to land your first contribution on a new goal covers what to do once the announcement is live.

Create your free Brillay page and turn your one bio link into a page that can carry a goal alongside everything else you already offer.

Frequently asked questions

Do I need a second link in my bio for a goal?

No. A Goal sits on the Brillay page your existing bio link already opens, so the same URL carries the goal. That matters because Instagram caps a profile at 5 websites and TikTok gates its single profile website link behind a 1,000-follower minimum.

What does a goal actually cost me on Brillay?

Brillay charges no monthly fee and 5% on goals; Stripe payment-processing fees are deducted separately, so creator earnings equal the supporter payment minus the platform fee minus the processing fee. Stripe publishes 2.9% + 30¢ per successful US online card charge as its standard online card rate, plus 1.5% for international cards. Supporters pay only the displayed amount — nothing is added at their checkout.

Is a Brillay goal the same thing as a GoFundMe campaign?

They're both ways to collect cash toward a goal, but the fee structure differs. Brillay charges 5% on goals, plus Stripe processing; GoFundMe charges no platform fee to start or manage a US fundraiser but takes a 2.9% + $0.30 transaction fee per donation, and its fundraisers can run as long as the organizer wants (GoFundMe Pricing; GoFundMe — Common questions).

Does a Brillay goal expire like a Kickstarter campaign?

No. Kickstarter uses an all-or-nothing model: if the target isn't met by the deadline, no funds are collected. A Brillay Goal has an optional Deadline field displayed to supporters; contributions count toward the target as they arrive, and support stays open until you set its Status to Completed or Archived.

Can I add a goal with a small following?

Yes. Brillay has no follower minimum for any offer, including Goals. Platform-native link features are stricter: TikTok requires at least 1,000 followers before an account can post a website link on its profile.

Can supporters choose a reward tier when they contribute to a goal?

No. A Goal collects one-time contributions toward a stated goal with a progress bar, with no reward tiers and nothing to ship.