Goals With No All-or-Nothing Cutoff

When supporters ask how they can help fund your next microphone, comic, recording session, or research trip, give them one clear target for a one-time contribution. No membership. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

How do no-cutoff goals work?

Supporters choose an amount, pay by card, and move the named goal’s progress forward. Followers pay upfront as guests; no follower account needed. Every completed contribution counts whether the displayed target is reached, exceeded, or still in progress when an optional deadline passes.

You can set a title, short description, project story, planned use of funds, target, optional deadline, suggested amounts, and thank-you message. Progress may appear as an exact amount, a percentage, or be hidden. There is nothing to ship, and supporters can contribute without a live call or scheduling.

The goal communicates direction. A $20 contribution can fund part of a microphone, editing bill, studio day, research trip, or community project while other supporters continue moving the progress bar forward.

Some crowdfunding systems use a fixed-funding structure. Indiegogo lists its current crowdfunding fee as 5% of collected funds. Brillay’s Goals make each contribution complete when paid. Supporters chip in one time, every contribution counts toward the goal as it arrives, there is no cutoff, and there is nothing to ship.

Do creators keep every completed contribution?

Yes. Each Goals contribution is paid immediately and added to that named goal. The creator keeps the amount raised when the target remains unmet. A separately issued refund reduces the displayed total, while an optional deadline serves as a countdown for the project.

This model fits projects that remain useful at several funding levels. For example, $300 might cover equipment rental, while $700 adds a second recording day. The target communicates the intended outcome, while partial funding can still pay a real project expense.

“If your project doesn't reach its goal, you won't pay anything, including payment processing fees.” — Indiegogo Knowledge Base

That quote illustrates a fixed-funding structure. Current Indiegogo documentation also says Flexible Funding is no longer available for new campaigns after its platform upgrade, while the current platform uses Fixed Funding for new campaigns (Indiegogo platform upgrade). Goals use completed one-time contributions instead of a target that functions as an all-or-nothing threshold.

Where can creators collect project contributions?

Creators can collect project contributions on a Brillay page linked from their social bio. Supporters open the named goal, choose a suggested or custom amount, add an optional message, and pay by card as guests. Contributions made to that specific goal move its progress bar, while other paid offers remain separate.

Brillay gives the people already asking you a way to pay. Goals can sit beside Tips: use Goals for support directed toward a named outcome, and Tips for a one-time thank-you with nothing owed back. For paid requests beside the goal, you set the price and delivery time.

You set the target, story, visibility, optional deadline, suggested amounts, and status. Several goals can be open at once, which helps separate a new microphone from a travel project instead of combining unrelated purposes under one bar.

Creators in 41 countries can get paid; followers pay by card from anywhere.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

See pricing for the account overview.

Who can use Goals, and when?

Goals work across creator fields whenever supporters say they want to help make one specific piece of work happen:

• Visual art and comics: “Let me help fund the next issue, mural, print run, or set of materials.”
• Writers and publishing: “How can I contribute toward editing, research, cover art, or printing?”
• Music and audio: “Can I help pay for studio time, equipment, mixing, or the next recording?”
• Video, podcasts, and journalism: “Where can I support this episode, reporting trip, documentary, or production upgrade?”
• Games and tabletop: “Can I chip in toward the next build, map, module, prototype, or playtest?”
• Tech, open source, and makers: “How can I help fund hosting, hardware, tools, or development time?”
• Education and knowledge: “Can I support the next guide, workshop resource, research project, or course material?”
• Food, craft, and home: “Where can I contribute toward ingredients, equipment, supplies, or a defined community project?”

The clearest goals name one outcome and explain what the first useful milestone makes possible.

What happens when the goal misses its target?

Completed contributions remain part of the amount raised, and the creator can use that amount for the stated project. The creator can update the goal’s status as the project moves from active to funded, completed, or archived.

A clear project story should explain what different totals make possible:

These planning stages show supporters how their contributions help. Supporters contribute because they want the named project to happen, and the progress display gives them a shared measure of momentum.

For comparison, U.S. securities crowdfunding can require an issuer to reach its target before receiving proceeds, and the SEC permits eligible companies to raise up to $5 million in a 12-month period. Goals are one-time creator support.

Does a deadline cancel earlier contributions?

No. A Goals deadline functions as a visible countdown with no all-or-nothing cutoff. Contributions paid before the deadline remain completed contributions when the displayed target is still short. The deadline tells supporters when the creator hopes to begin, buy something, or reach a project milestone.

Use a deadline when the date has meaning. “Studio deposit due October 15” is clearer than adding an arbitrary seven-day timer. If the project can begin whenever enough support accumulates, an open-ended goal may be more accurate.

The creator should also explain what happens after the date: begin at the funded scope, extend the work, or archive the goal and report the outcome. The project story carries that context alongside the progress bar.

Indiegogo’s platform upgrade documentation says the service migrated on October 16, 2025 and changed the tools and account experience for campaigns (Indiegogo platform upgrade). Platform rules can change, so creators should choose a structure based on the current checkout terms rather than the general word “crowdfunding.”

How should creators explain partial project funding?

State the full target, the first useful milestone, and how partial funding will be used. Supporters need to know how every contribution helps fund a concrete expense when the progress bar stops below 100%. Specific uses make the goal understandable while keeping the focus on creator support.

A concise description can follow this pattern:

• Goal: “Fund three episodes of my field-recording series.”
• Target: “Covers travel, location audio, and editing.”
• Partial funding: “The first milestone covers travel for episode one.”
• Updates: “I will post progress through my regular creator channels.”
• Deadline: “Contributions received by November 1 determine the first production scope.”

The number 100% should represent the creator’s full planned budget, while the first milestone shows the earliest useful scope. Stripe supports charges in more than 135 currencies, which illustrates why payment amounts and practical purchasing power vary by currency and creator location. Creators should write budgets in their own payout currency and clearly communicate the project’s local costs.

Which projects fit keep-what-you-raise goals?

Keep-what-you-raise goals fit projects that can scale in stages. Examples include equipment, production costs, travel, studio time, research, community events, or a new content series. Each added contribution should support a meaningful part of the named plan.

Strong fits include:

• A camera lens where partial funding still offsets the purchase
• A podcast season that can begin with fewer episodes
• A documentary trip with several separately funded locations
• Studio time purchased in blocks
• Materials for a public art or community project
• Accessibility work such as captions for a defined video series

For a project with a strict starting threshold, state what the first viable milestone costs before collecting support. That gives supporters a clear view of when work can begin and what earlier contributions fund.

Stripe’s API states that a charge must be at least $0.50 in U.S. dollars or the equivalent. On Brillay, Goals contributions run from $1 to $10,000 in U.S. dollars, scaled by currency, so suggested amounts should reflect both the project and the audience.

How do Goals compare with campaigns?

Goals are structured as one-time support toward creator work. Crowdfunding campaigns may instead use fixed targets, campaign applications, marketplaces, rewards, or investment rules. The practical distinction is whether supporters make completed contributions now or conditional commitments tied to reaching a minimum.

The SEC’s issuer guidance confirms a $5,000,000 maximum aggregate amount over 12 months for Regulation Crowdfunding. That regulated structure differs categorically from contributions toward a creator’s named project.

Present Goals as one-time creator support toward a stated purpose. Describe the planned use accurately and check the legal, financial, platform, and jurisdictional rules that apply to your project.

Frequently asked questions

Do I lose contributions if the target is missed?

No. Goals have no all-or-nothing cutoff. Every completed contribution remains part of the amount raised unless it is separately refunded.

Is a Goal deadline a funding cutoff?

No. The deadline is a countdown that communicates timing. Completed contributions remain part of the goal when the progress bar is below the target.

Do supporters receive rewards or shipped items?

Goals involve nothing to ship. The creator names the project, explains the use of funds, and shows progress according to the selected visibility setting.

Can I run more than one Goal?

Yes. Creators can publish several named goals and keep their progress separate. Only contributions paid toward a particular goal move that goal’s bar.

What is the difference between Tips and Goals?

Tips are one-time thank-you payments with nothing owed back. Goals direct one-time contributions toward a named target with a progress bar and optional deadline.

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