Turn YouTube comment questions into a paid Q&A link by replying to, hearting, or pinning the strongest questions with a short note that names what you answer and points to your Brillay page. There, the same follower pays your set price, sends the question as text, and gets a private written reply. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.
Last updated September 3, 2026. Every YouTube figure, policy line, and fee below was re-checked against the linked YouTube Help, YouTube Official Blog, Brillay, and Stripe pages in September 2026; each sentence names its source inline.
Two facts anchor everything that follows. YouTube Help's "Sharing links with your audiences" page states that URLs placed in long-form video comments and descriptions are clickable, that "URLs placed in YouTube Shorts comments and Shorts descriptions are non-clickable," and that "to add clickable external links, you must enable your channel's access to advanced features" (Sharing links with your audiences). Brillay's pricing page publishes its fee schedule (Brillay pricing). No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Live chat runs into the same free-answer problem in real time, which is why turning Twitch chat questions into a paid Q&A follows a similar path.
Why does a good comment question disappear for free?
A good comment question disappears because a public reply costs the follower nothing, reaches only the people reading that comment section, and leaves the creator no record of who asked. YouTube's own comment documentation shows how little placement a creator controls, and none of YouTube's earning programs pays a creator for answering a comment.
YouTube Help states that "pinning a comment doesn't guarantee that it will show up in the comment preview section," and that pinned comments "will continue to show up as the first comment when someone taps to view all" (Post & interact with comments). YouTube Help also documents that viewers can re-sort any comment section with the Sort By option between "Top comments" and "Newest first," so a creator's free answer holds no fixed position in a comment section. YouTube's own creator-economy page states that YouTube paid over $100 billion to creators, artists, and media companies across the four years from 2022 to 2025, and none of the earning programs listed on that page pays for answering a comment question (How YouTube Works: YouTube's Impact).
Moving the same question type to one link, one price, and one private reply is the gap a Paid Question closes. Followers pay upfront; you can decline a request (Brillay how it works). The same close works inside a community space instead of a comment section, such as turning your Discord's most-asked questions into a paid Q&A channel. Here one link carries every offer, with nothing to moderate and no community to keep warm.
Should you reply, pin, or heart the comment first?
Reply, heart, and pin are three separate YouTube Studio actions, and only the reply carries your own words. A reply lets you write the paid-link call to action in full, a heart marks the comment as creator-noticed without adding text, and a pin promotes exactly one comment to the top of the watch page — but only on a computer, and only with advanced features enabled.
YouTube Creator Studio help states that "if you heart, pin, or reply to a comment, the commenter may get a notification that you responded, depending on their notification settings," while likes and dislikes are anonymous. YouTube Help states that "to pin comments, you must allow access to advanced features on your channel" and that "advanced features may take up to 24 hours after they're turned on to show up across your channel" (Post & interact with comments). YouTube Help further states that advanced-feature access requires phone verification plus either sufficient channel history or ID or video verification (Get access to intermediate and advanced features).
A pinned comment does not reach every viewer automatically, and YouTube's own pinning documentation says where it does and does not surface:
"On a computer, viewers will see the pinned comment at the top of the watch page with a 'Pinned by' icon and your channel name." … "On mobile, viewers must expand the comment section to view the pinned comment."
— YouTube Help, Post & interact with comments
The same YouTube Help page states that if you have already pinned a comment, pinning another "will replace it," so a YouTube video holds exactly 1 pinned comment at a time (Post & interact with comments). One pin slot per video is worth spending on the comment that states your paid-link offer most clearly.
Every row in the table below is drawn from YouTube's own help documentation.
| Comment action | What YouTube Help documents | Does the commenter get notified? | Best use here |
|---|---|---|---|
| Reply | Adds your text response under their comment; "if you add a URL to your comment, it will show as a hyperlink" (Post & interact with comments) | "May get a notification," depending on their notification settings (Review & reply to comments) | Write the paid-link CTA in full |
| Heart | Marks the comment as creator-noticed; the viewer sees your avatar with a small red heart | Same "may get a notification" rule (Review & reply to comments) | Signal-boost a question before replying |
| Pin | Shows 1 comment at the top of the watch page on a computer; mobile viewers must expand the comment section; pinning another "will replace it"; requires advanced features, which "may take up to 24 hours" to apply (Post & interact with comments) | Same "may get a notification" rule (Review & reply to comments) | Feature your clearest paid-link CTA |
| Hold for review | Held comments are "kept in YouTube Studio for up to 60 days," "aren't publicly visible, unless you approve them," and are "available for review in over 100 languages" | Not stated in YouTube's comment-settings documentation | Filter spam before it reaches your link |
How do you point commenters to your paid link?
Point commenters to your paid link with a short, specific reply that names the question you will answer, names the reply format, and gives the link once. Keep price and scope on your Brillay page rather than in the public comments. On long-form videos that link is clickable with advanced features enabled; in Shorts comments it is not.
YouTube Help states that URLs placed in long-form video comments and descriptions are clickable once a channel has advanced-feature access, while "URLs placed in YouTube Shorts comments and Shorts descriptions are non-clickable" as an anti-spam measure (Sharing links with your audiences). The same YouTube Help page states that channel profile links let a creator "showcase up to 14 links" on their channel page, which is where a paid Q&A link can sit permanently for Shorts followers who cannot click one inside a comment (Sharing links with your audiences). If you use YouTube's own block-comments-with-links moderation setting, YouTube Help states that "comments with links aren't blocked if they're posted by you, moderators, or approved users," so your own link reply is not caught by your own filter (Learn about comment settings).
Group-based communities have the same free-answer problem, which is why turning a Facebook group's pinned questions thread into paid Q&A keeps the same rule of thumb.
YouTube's own External links policy defines where its link rules apply:
"This policy applies to video, audio, channel, comments, pinned comments, live streams, and any other YouTube product or feature."
— YouTube Help, External links policy
That policy lists 11 example categories of prohibited link destination — among them pornography, malware, phishing, unauthorized access to paid content, terrorist fundraising or recruitment, child sexual abuse imagery, regulated goods, and hate or harassment content — and states in the same section, "Please note this is not a complete list" (External links policy). Because that list is explicitly non-exhaustive and YouTube also warns that "certain links may not be clickable," treat the policy as a live rules check rather than permanent permission: read the current External links policy and Spam policy before you post a paid link, and confirm your own destination page does not violate Community Guidelines.
The behavior YouTube's Spam policy targets is the pattern, not the link:
"Comment spam: Using high-volume, repetitive, or deceptive comments, live chats, or other messages to drive traffic to or engagement with content."
— YouTube Help, Spam policy
YouTube's Spam policy gives the example of "posting identical or similar 'check out my channel' messages across hundreds of videos," and separately defines off-platform diversion as "content created solely to drive users off of YouTube to external sites, especially those hosting prohibited material like malware, adult content, or illegal goods/services". The practical read is that repetition and deception are the violations: answer genuine questions in your own comment section with a specific, non-repetitive reply plus your link, and do not bulk-paste one identical link reply across comment sections. The downside is documented too: YouTube's External links policy states that "if you get 3 strikes within 90 days, your channel may be terminated," and that a first-time warning can be expired through a policy training after 90 days.
Copy-paste reply, pin, and pricing-page scripts
The three scripts below are example wording only. Every delivery time figure in them is a placeholder to replace with the reply time you actually set, because Brillay's how-it-works page states that you reply in writing on your own time within the delivery time you set.
A reply script, for a follower asking a narrow how-did-you-do-that question:
"Great question — the short version is I shot it at f/1.8 with one bounced light. The full setup, including what I'd change on a smaller budget, is more than a comment can hold, so I answer these as a Paid Question on my Brillay page (link in the channel description). You'll get a written reply from me, usually within [your delivery time here]."
A pin script, to sit at the top of a video that keeps drawing the same question:
"Pinned: getting a lot of 'what's your actual editing workflow' comments — I answer those individually as Paid Questions on my Brillay page, linked in the description. Free questions still get a reply here when I can; the paid ones get a detailed, personal answer."
Pricing-page wording for your own Brillay Paid Questions description:
"Ask me one specific question about lighting, editing, or gear. Text question in, written answer back, within [your delivery time here]. Best for one concrete problem: you send one text question and receive one written reply, with no back-and-forth; for a file review or full edit critique, use my custom request instead."
What happens after a follower clicks your paid Q&A link?
After the click, the follower lands on your Brillay page, chooses Paid Questions, pays your set price upfront, and types one question privately. Followers pay upfront as guests, no follower account needed; you reply in writing on your own time with no live call and no scheduling, and the exchange stays private on the page.
Card processing is separate: Stripe's published pricing lists 2.9% + 30¢ per successful transaction as its standard US online rate for domestic cards (Stripe pricing).
Every Brillay mechanic in the table below was checked against the linked Brillay page in September 2026.
| Brillay mechanic | Published detail | Primary source |
|---|---|---|
| Monthly fee | $0 — free to start, no subscription required | Brillay pricing |
| Platform fee | 8% when a follower pays for work; 5% on tips and goals | Brillay pricing |
| Card processing | Separate, charged by Stripe at a published 2.9% + 30¢ US online card rate | Brillay pricing and Stripe pricing |
| Follower account required | None — the follower checks out as a guest, with no account to create and no app to install | Brillay how it works |
| Live call or scheduling | None — Brillay's how-it-works page explains that Brillay is asynchronous, with no live video calls or appointments to schedule | Brillay how it works |
| Subscriber or follower minimum | None — "there is no follower minimum and nothing to apply for" | Brillay homepage FAQ |
| Question and reply format | The published page describes a text question in and a written reply out: the follower "sends their question," and "replies are text, written privately" | Brillay Paid Questions |
| Files, links, audio, or video delivery | Delivered through a custom request instead: "a written note plus up to 5 files (video, audio, images, PDF, Word, Excel, or PowerPoint), and/or a private link" | Brillay Custom Work |
| Creator-set controls | Price and reply time, set per offer by the creator | Brillay how it works |
If Paid Questions is not live on your page yet, how to set up paid Q&A as a creator covers the setup steps.
How is this different from a YouTube Community post?
A comment funnel monetizes questions that already exist under your videos, while a YouTube Community post is new content you publish and hope reaches people. Both can carry the same paid link, but the comment route starts from demonstrated demand — a follower who already typed the question — where a post must create that demand first.
The two routes also differ in access. YouTube Help lists Posts among the link locations where "to add clickable external links, you must enable your channel's access to advanced features," the same gate that governs pinned comments (Sharing links with your audiences). YouTube Help separately describes Posts as a feature that "can give you more reach on YouTube and greater engagement with your audience" and routes creators to a separate benefits-and-eligibility page before publishing one, while YouTube Creator Studio documentation describes replying, hearting, and pinning as standard actions in the Comments tab of YouTube Studio (Review & reply to comments).
Every YouTube mechanic in the table below is drawn from YouTube's own help documentation.
| Route to your paid link | Where the demand comes from | Documented constraint | Best for |
|---|---|---|---|
| Reply under an existing comment | A follower who already typed the question | Standard YouTube Studio action; URLs in long-form comments are clickable only with advanced features, and are non-clickable in Shorts comments | Converting one specific asker today |
| Pinned comment on the video | Repeat askers on one video | 1 pin per video — pinning another "will replace it"; requires advanced features, which "may take up to 24 hours" to apply | A question the same video keeps generating |
| Channel profile links | Anyone who opens your channel page | "Up to 14 links" on the channel page, per YouTube Help | A permanent home for the link, including for Shorts viewers |
| Community post | Demand you still have to create | Requires the Posts feature, whose benefits and eligibility YouTube documents separately | Announcing the paid Q&A to subscribers |
For creators who would rather build a dedicated paid-Q&A post from scratch, how to add a paid question option to a YouTube Community post covers that separate mechanic.
Do you need a certain subscriber count to charge for comments?
No subscriber count is required to run a paid Q&A link. Brillay's homepage FAQ states there is no follower minimum and nothing to apply for. YouTube's own monetization programs are separate products with their own published thresholds, and meeting a YouTube threshold is not a condition of charging for a comment question on Brillay.
No — a paid Q&A link can be set up at any audience size on Brillay. YouTube's Partner Program requires 1,000 subscribers plus either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days before a channel can earn a share of ad revenue (YouTube Partner Program overview & eligibility). YouTube's lower fan-funding tier requires 500 subscribers plus 3 valid public uploads in the last 90 days and either 3,000 valid public watch hours in the last 12 months or 3 million valid public Shorts views in the last 90 days (Expanded YouTube Partner Program). YouTube's Official Blog states that more than 3 million creators are in the YouTube Partner Program.
YouTube Help's own changes page states the entry thresholds are rising for new applicants:
"Starting Feb. 1, 2027, YPP entry thresholds for new creators are changing to 8,000 qualified watch hours in the last 365 days, or 20M qualified Shorts views in the last 90 days. … If you are already in YPP, your status is not impacted by this update."
— YouTube Help, Changes to the YouTube Partner Program
Because the February 1, 2027 thresholds had not taken effect as of September 2026, check YouTube's live Partner Program eligibility page for the requirement in force on the day you apply. That holds at any audience size, and the same demonstrated-demand logic applies right after a live event, which is why turning webinar attendees into paid 1-on-1 bookings works while interest is still fresh.
What should you charge for a comment-turned paid question?
Price a comment-turned question by the time and expertise the answer takes, not by subscriber count. For a narrow expert answer, test roughly $20–$35 and raise the price when the question requires more research or detail.
For a narrow written answer, test a clear fixed price around $20–$35; charge more when the answer takes additional research, expertise, or time, and adjust the price as you learn what followers buy. The fee math is fixed and publishable, so price from the net you keep: on a $25 Paid Question, Brillay's 8% platform fee is $2.00, Stripe's published 2.9% + 30¢ US online card rate is about $1.03, and roughly $21.97 remains before any other deductions; on Tips and Goals, Brillay's platform fee is 5% instead. Stripe's published pricing adds 1.5% for international cards and 1% for currency conversion on top of the 2.9% + 30¢ rate, so a creator paid outside the US should expect a different net.
The price bands in the table below are illustrative examples for structuring a ladder that starts with a low $5–$15 entry question — they are examples rather than benchmarks or earnings claims.
| Comment type | Suggested offer | Illustrative price band (example only) | Why |
|---|---|---|---|
| "Can you explain that part again?" | Lower-priced Paid Question | $5–$15 | Fast, narrow, answerable in text |
| "What's your full process for X?" | Higher-priced Paid Question | $25–$75 | More depth, more of your time |
| "Can you review my file or recording?" | Custom Work | Priced above your question tier | Accepts attached files for review |
| A repeated question across many videos | A pinned reply pointing to the paid link | No direct price | Stops the same question landing free, over and over |
For a comment that really asks for a file, recording, or longer deliverable, Custom Work fits better, because Brillay states that Custom Work is delivered as "a written note plus up to 5 files (video, audio, images, PDF, Word, Excel, or PowerPoint), and/or a private link".
Frequently asked questions
Common questions about turning YouTube comments into Paid Questions cover three things: whether YouTube permits the link, whether moderation settings interfere, and what the whole thing costs. Every answer below cites YouTube's own policy documentation for platform rules and Brillay's or Stripe's own published pages for fees.
Can I paste a link directly in a YouTube comment reply?
YouTube Help states that "if you add a URL to your comment, it will show as a hyperlink," and that URLs in long-form video comments are clickable once your channel has advanced-feature access, while "URLs placed in YouTube Shorts comments and Shorts descriptions are non-clickable" (Post & interact with comments and Sharing links with your audiences). YouTube's External links policy applies to "comments, pinned comments, live streams, and any other YouTube product or feature," lists 11 example prohibited destinations, and states "please note this is not a complete list," so check the live policy against your own destination page before you post.
Do I need to enable comment holding before doing this?
No. Comment holding is a separate moderation setting for inbound comments, and YouTube Help states that held comments are "kept in YouTube Studio for up to 60 days," "aren't publicly visible, unless you approve them," and are "available for review in over 100 languages" (Learn about comment settings). Even if you switch on YouTube's block-comments-with-links setting, YouTube Help states that "comments with links aren't blocked if they're posted by you, moderators, or approved users" (Learn about comment settings).
Does a pinned comment guarantee every viewer sees my paid link?
No. YouTube Help states that "on mobile, viewers must expand the comment section to view the pinned comment," and that "pinning a comment doesn't guarantee that it will show up in the comment preview section" (Post & interact with comments). Viewers can also re-sort a comment section between "Top comments" and "Newest first", so a pin is prominent placement rather than guaranteed reach.
Do I need anything enabled on my channel to pin the comment?
Yes. YouTube Help states that "to pin comments, you must allow access to advanced features on your channel" and that "advanced features may take up to 24 hours after they're turned on to show up across your channel" (Post & interact with comments). YouTube Help states that advanced-feature access requires phone verification plus either sufficient channel history or verification with a valid ID or video (Get access to intermediate and advanced features).
What's the difference between a Paid Question and a custom request for a comment question?
Paid Questions let a follower ask one private question and receive one written reply, privately, which suits a narrow question that can be answered in writing. Brillay states that Custom Work is defined deliverables with a price and delivery time you set, delivered as "a written note plus up to 5 files (video, audio, images, PDF, Word, Excel, or PowerPoint), and/or a private link," which suits a comment asking for a review or recording.
Does this work if my channel is small?
Yes. Brillay's homepage FAQ states that "there is no follower minimum and nothing to apply for". That is separate from YouTube's Partner Program, which requires 1,000 subscribers plus either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days for ad revenue sharing.
What does Brillay charge?
Brillay's own platform fee is the one already stated in the fee line and mechanics table above, and it is a separate charge from Stripe's card processing, whose published pricing lists 2.9% + 30¢ per successful transaction as its standard US online rate for domestic cards.
Create your free Brillay page and turn tomorrow's comment questions into today's paid ones.
Keep reading
New in the library
Ready to get paid for the interactions you already get?
Create your free Brillay link