Sell A Landing Page Copywriting Service From Your Bio

You can sell a landing page copywriting service online by listing it as a priced custom request with a fixed price, a named deliverable, and a set turnaround, collecting the client's brief and payment upfront, then delivering the headline, subheads, body copy, and calls to action as a written document. This replaces the marketplace listing and the invoice-and-wait cycle. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate (Brillay Pricing page). Custom Work delivery promises are creator-set and capped at up to 5 days (Brillay How It Works page).

A landing page brief usually starts as a DM: "Can you write copy for my new product page?" Instead of quoting by email and invoicing separately, list the service directly on the bio link you already have, so the client pays before you start writing.

Landing page copy is a defined, file-based deliverable — a client sends a brief, you return a document — so it fits a custom request, not a quick text answer. Custom Work lets a client attach files to their request, and the creator can deliver text plus files of any allowed type and/or a link, at a price and delivery time the creator sets.

How do you sell a landing page copywriting service online?

Sell a landing page copywriting service online by listing it as a custom request offer on your bio link with a fixed price, a named deliverable, and a delivery time window, then letting the client submit a brief and pay in full before you write. That replaces the custom email quote and the separate invoice that follows delivery.

Followers pay upfront; you can decline a request. Clients can pay by card as guests, removing a common reason people abandon checkout: Baymard Institute reports that 18% of surveyed US shoppers who abandoned a checkout cited being required to create an account (Baymard Institute).

Paid Questions do not fit this deliverable. A landing page brief typically includes a product description, audience notes, and often an existing page link or a brand guide PDF, so it needs the file-attachment support that Custom Work provides.

On the handover itself, be precise about how Brillay handles the deliverable. The client's brief and your finished copy stay in the same private message, and the terms your client agrees to are the ones you publish in the listing.

What should a landing page copywriting service include?

A landing page copywriting listing should name the exact sections you will write, the word-count ceiling, the inputs you need from the client, and the delivery time. Brillay's Custom Work setup states what the client gets, what you need from them, and what is not included, and lets a creator set the price and delivery time.

At minimum, define:

• Sections covered: headline, subheadline, 2-4 body sections, CTA copy, and (optionally) FAQ or objection-handling copy.
• Word count or page length: for example, "one scrolling landing page, up to 1,200 words."
• Changes after delivery: A Custom Work order has one defined delivery, so new sections, a different audience, or a rewrite should be sold as a new Custom Work order.
• Input required: product description, target audience, competitor examples, a brand guide, or an existing page to rewrite.
• Delivery time: a window you can reliably meet inside Brillay's 120-hour (5-day) cap on service delivery promises.

Tight scope is also good copy practice. Nielsen Norman Group's eyetracking research found that on the average web page, users have time to read at most 28% of the words during an average visit, and 20% is more likely (Nielsen Norman Group, "How Little Do Users Read?") — a listing that promises 4,000 words is promising words the visitor will not read.

What does a copy-paste landing page copywriting listing look like?

Delivery is one-time. The template below is written to paste straight into a Brillay Custom Work listing and edit. Replace every bracketed field with your own scope, price, and delivery time before publishing.

TITLE
Landing Page Copy — [Starter / Full / Rewrite]

ONE-LINE PROMISE
Conversion-focused copy for one landing page, written from your brief and delivered as an editable document.

WHAT YOU GET
- Headline + subheadline (2 alternates for each)
- [2-4] body sections with subheads
- Primary CTA copy + [1] secondary CTA variant
- [Optional: FAQ / objection-handling block]
- Delivered as a [Google Doc /.docx] with section labels for your developer

WHAT I NEED FROM YOU (attach to your request)
- What you're selling, and the price if it appears on the page
- Who the page is for, and the problem it solves for them
- Proof points I can use: features, guarantees, real customer quotes
- A page or brand you like the voice of
- The ONE action a visitor should take

SCOPE, PRICE AND DELIVERY TIME
- Up to [1,200] words for one page
- One-time delivery
- Delivered within [5 days] of receiving a complete brief
- New sections, a different audience, or a different product = a new project
- Price: [$X], paid upfront at checkout

How much should you charge for landing page copy?

There is no government or trade-association rate card for copywriting, so price against the scope you defined rather than a market average. For context only, the U.S. Bureau of Labor Statistics reports a median annual wage of $76,910 for writers and authors in May 2025 (BLS Occupational Outlook Handbook, Writers and Authors) — a salaried benchmark, not a per-project freelance rate.

The same BLS handbook reports a median annual wage of $90,390 for technical writers in May 2025 (BLS Occupational Outlook Handbook, Technical Writers), which is a useful reminder that specialised writing is priced above general writing. Landing page copy is closer to the specialised end, because it involves persuasion strategy and not just drafting.

Illustrative example only — not a market survey, a rate recommendation, or a Brillay earnings claim. A scoped Starter listing might read: "$450 for one landing page up to 1,200 words, delivered within 5 days." On a $450 landing page order, Brillay's 8% fee on paid work is $36 and typical US online-card processing of 2.9% + $0.30 is about $13.35, leaving roughly $400.65 before tax (Brillay Pricing page and Stripe published pricing). Brillay's Pricing page states the rule plainly: "The follower pays only the displayed price. Brillay charges an 8% platform fee, and payment-processing fees are deducted separately from creator earnings." Tips and goals carry a 5% platform fee instead.

Prices in that table are illustrative placeholders chosen to show the shape of a tiered offer, not surveyed market rates. A flat per-project fee is usually easier for a new client to approve than an hourly rate, because they are evaluating one total cost rather than an open-ended process. For rate ranges by format, how much do freelance copywriters charge for a first project covers first-project pricing, and how to price a sample copywriting project for a new client covers scoping a smaller first engagement.

Why does landing page copy matter for conversion rate?

Landing page copy is one lever that determines whether a visitor takes the action a business paid to bring them to the page for. The median landing page conversion rate across industries is 6.6%, based on Unbounce's analysis of more than 57 million conversions across over 41,000 landing pages (Unbounce Conversion Benchmark Report).

"The median conversion rate across all industries is 6.6%." — Unbounce Conversion Benchmark Report

Page structure and word count matter alongside the argument the copy makes. Nielsen Norman Group states its reading finding directly:

"On the average web page, users have time to read at most 28% of the words during an average visit; 20% is more likely." — Nielsen Norman Group, "How Little Do Users Read?"

Google's research with SOASTA found that as the number of elements on a page — text, titles, images — grows from 400 to 6,000, the probability of a visitor converting drops 95%. That is an argument for tight, scannable copy over a page that tries to say everything.

Landing page copy is also a repeatable service rather than a one-time job. HubSpot's analysis of 4,000 businesses found that those with over 40 landing pages generated 12 times more leads than those with only 1 to 5 landing pages. A client running several campaigns is a realistic candidate for a standing offer, not just one page.

What information do you need from a client before you start?

Before writing, collect the offer, the audience, the proof points, a voice reference, and the single primary action — five inputs, not a one-line product description. Nielsen Norman Group found that users often leave web pages in 10 to 20 seconds, and that pages with a clear value proposition hold attention much longer (Nielsen Norman Group, "How Long Do Users Stay on Web Pages?"). You cannot write a clear value proposition from a brief that does not contain one.

Paste this intake brief into your listing description, or send it back as the first message in the private message when a request arrives thin:

LANDING PAGE INTAKE BRIEF

1. THE OFFER
 What is being sold: ____
 Price shown on the page (or "not shown"): ____
 What the buyer gets, in plain words: ____

2. THE AUDIENCE
 Who this page is for: ____
 The problem it solves for them: ____
 What they're using or doing instead today: ____

3. PROOF (only things you can stand behind)
 Features / specs: ____
 Guarantee, trial, or refund terms: ____
 Real customer quotes or named results: ____
 Awards, certifications, or press: ____

4. VOICE
 A page whose tone you want to match: ____
 Words or phrases to avoid: ____
 Brand guide attached? Y / N

5. THE ACTION
 The ONE thing a visitor should do: ____
 Where that button goes: ____
 Anything legally required on the page: ____

6. LOGISTICS
 Traffic source (ads, email, organic, social): ____
 Launch date: ____
 Existing page URL to rewrite, if any: ____

Never invent statistics, testimonials, or customer results to fill a gap in section 3. If a client cannot supply proof, write the page without proof claims and say so on delivery.

How do you handle revisions without scope creep?

State that the price covers one defined delivery, and spell out that new sections, a different audience, or a full rewrite require another Custom Work purchase. Custom Work is set up for one-time delivery, with the scope and exclusions stated in the listing. How to scope a custom writing request so it doesn't become unpaid work covers the same boundary-setting across other writing services.

A workable boundary reads: "Delivery covers wording and tone adjustments to the sections included. A request to add new sections, target a different audience, or rewrite for a different product is a new project."

Written terms can also be a legal requirement, not just a courtesy. New York State's Freelance Isn't Free Act added Article 44-A to the General Business Law on August 28, 2024 (New York State Department of Labor, Freelance Isn't Free Act), and New York City's Department of Consumer and Worker Protection states that "all contracts worth $800 or more must be in writing," counting all agreements between a freelancer and one hiring party that total $800 in any 120-day period (NYC DCWP, Freelance Worker Rights). Those rules are jurisdiction-specific; check what applies where you and your client are based, and publish the terms for your service in the listing.

When a request arrives that you should not take, you can turn it down. Brillay's How It Works page answers the question "What if I get a request I don't want to fulfill?" with: "You can decline it. You're always in control of what you take on". Brillay's Pricing page adds that "refunds are supported and may reverse the payment, transfer, and platform fee depending on the transaction status".

What else can you sell alongside a landing page copywriting service?

Alongside the landing page listing, a copywriter can turn on Personalized Videos, Tips, Goals, and Brand Collaboration Inquiries — each a separate Brillay offer with its own price and settings. Each one absorbs a request that does not fit a full landing page project.

• Personalized Videos: a short congratulations or launch-day hype video for a client shipping a new page.
• Tips: a way for someone who used your free copywriting tips or templates to support you without buying a project.
• Goals: funding toward a defined creator project, such as building a swipe-file or template library.
• Brand Collaboration Inquiries: a separate "work with me" form that routes SaaS tools, agencies, and marketplaces wanting an ongoing partnership into their own inbox.

Keep the landing-page-copy listing focused on that one deliverable, and route unrelated requests to the other formats instead of folding everything into one unclear offer.

How do you get a landing page copywriting offer live?

Define the sections you will write, the word-count ceiling, the no-revision scope, and the delivery time, then publish the offer as a custom request offer with a set price. Creators need their own Stripe account to receive money, and Brillay does not require a portfolio site, an agency listing, or a client-management platform (Brillay Pricing page and Brillay How It Works page).

Describe your experience accurately, and treat every price on this page as an illustrative placeholder rather than a market survey or a conversion-rate guarantee. How copywriters can diversify income beyond retainer clients covers other formats worth adding alongside this one.

Frequently asked questions

Should landing page copy be a Paid Question or a custom request?

Use Custom Work. Custom Work accepts client file attachments and lets you deliver text plus files of any allowed type and/or a link at a price and delivery time you set.

How long can a landing page copywriting delivery time be on Brillay?

Up to 5 days. Brillay caps creator-set delivery promises on Custom Work and Personalized Videos at up to 5 days. If a client needs a longer engagement than five days, scope the first deliverable to fit the window and treat later phases as separate purchases.

Do I need a copywriting portfolio or certification to sell this?

Creators use their own Stripe account to receive payouts when they enable Custom Work (Brillay How It Works page and Brillay Pricing page). Some clients will still want writing samples before hiring you, which is a client expectation rather than a platform rule.

What if a client's brief is too vague to write from?

Send your intake brief back in the private message first. Require the follower to supply the offer, audience, and primary action before you accept the request; for Brillay request-type offers, the follower has already paid upfront by the time the request reaches you. You're always in control of what you take on.

What does Brillay charge to sell a landing page copywriting service?

Selling landing page copy carries the same platform fee as every other Custom Work order, plus a separate card-processing charge from Stripe — typically 2.9% + $0.30 for US cards, more for international cards and currency conversion. There's no extra fee just for offering copywriting instead of another kind of custom request.

Create your free Brillay page and turn the next "can you write my landing page?" request into a priced custom request.