Did X End Creator Ad Revenue Sharing? (2026)

X is ending Creator Revenue Sharing in stages: new enrollments stopped August 7, 2026, and the program itself retires September 7, 2026. Original Content Rewards then replaces it from September 8, 2026, paying eligible creators for verified users’ impressions on original content instead of a share of ad revenue.

Creators who were already enrolled could earn through the old program until September 7, 2026, but they must apply separately to Original Content Rewards, which uses a different impressions metric and eligibility requirements (X Help — Creator Revenue Sharing).

What is changing from Creator Revenue Sharing to Original Content Rewards?

X’s help pages are the primary source for these requirements and should be checked again if X revises either program.

Why is X ending Creator Revenue Sharing?

X has not published a detailed explanation for retiring Creator Revenue Sharing. Its Original Content Rewards help page presents the replacement as a program focused specifically on impressions from verified users viewing original content.

That supports describing the change as a shift toward original-content rewards, but X’s help page does not itself substantiate broader claims about criticism, engagement farming, or which past posting strategies benefited most. Source: X Help — Original Content Rewards.

What happens to creators already enrolled?

Creators enrolled before the August 7, 2026 cutoff can continue earning through September 7, 2026, receiving three final payouts: one on August 14, one on August 28, and a closing payout for earnings accrued through September 7, 2026.

Beginning September 8, 2026, eligible creators can apply for Original Content Rewards. Acceptance is not automatic because the replacement has a separate application and its own requirements. Source: X Help — Creator Revenue Sharing.

What are the Original Content Rewards requirements?

X lists the following eligibility requirements:

• An active X Premium, Premium+, or Premium Business subscription
• At least 500 verified followers
• At least 500,000 verified Home Timeline impressions in the previous 90 days on original content
• Age 18 or older, residence in a supported country, and compliance with X’s Creator Monetization Standards

In X’s eligibility wording, verified followers are followers who are themselves verified through Premium, rather than everyone included in an account’s raw follower total. Verified Home Timeline impressions are Home Timeline impressions from verified users, rather than all organic impressions generated across X. Source: X Help — Original Content Rewards.

The 500-verified-follower requirement is unchanged from Creator Revenue Sharing to Original Content Rewards (X Help pages for Creator Revenue Sharing and Original Content Rewards). The impressions threshold changes from 5,000,000 organic impressions over 3 months to 500,000 verified Home Timeline impressions over 90 days, but these count different things: total organic impressions versus impressions from verified users only, so the new figure is not simply a lower bar for the same metric (same sources).

For a broader comparison of X’s programs, see X (Twitter) monetization requirements in 2026.

Is Creator Subscriptions affected?

No. Creator Subscriptions, through which followers pay creators a recurring fee, requires 2,000 verified followers and continues unchanged alongside the retirement of Creator Revenue Sharing (X Help — About Creator Subscriptions).

X lists Creator Subscriptions’ requirements as 2,000 verified followers, 5,000,000 organic impressions in the previous 3 months, and active X Premium (X Help — About Creator Subscriptions). The subscriptions program continues alongside X’s ad-based creator program.

What can creators do if they do not meet the new threshold?

If you only have a few followers, you can still charge for work people already ask you for instead of waiting for 500 verified followers, chasing 500,000 impressions, or repeatedly asking for donations.

From one Brillay link, followers can pay for Paid Questions, Personalized Videos, and Custom Work, send a one-time thank-you through Tips, or contribute to Goals, with no follower account needed; brands can also send their budget, timeline, and deliverables through Brand Collaboration Inquiries. Brillay operates separately from X’s monetization programs and is available at any follower or impression count, without an X Premium subscription (how Brillay works).

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Creators in 41 countries can get paid (Brillay pricing). Stripe, which processes Brillay payouts, charges its standard 2.9% + 30¢ per successful transaction for domestic US cards separately from Brillay's platform fee (Stripe pricing).

For setup guidance, see how to monetize your link in bio and how to monetize followers directly. You can also compare the best platforms for direct follower monetization and see how creator platform fees break down elsewhere.

Frequently asked questions

Did X completely end Creator Revenue Sharing?

X stopped accepting new enrollments on August 7, 2026, but existing participants can continue earning until the program retires on September 7, 2026. Original Content Rewards begins replacing it on September 8, 2026 (X Help — Creator Revenue Sharing).

What is Original Content Rewards?

Original Content Rewards is X’s replacement creator-payout program. It requires active X Premium, Premium+, or Premium Business; at least 500 verified followers; and at least 500,000 verified Home Timeline impressions on original content in the previous 90 days (X Help — Original Content Rewards).

Do creators lose past earnings when Creator Revenue Sharing retires?

No. X says enrolled creators continue earning through September 7, 2026, with three final payouts: on August 14, on August 28, and a closing payout for earnings accrued through September 7, 2026 (X Help — Creator Revenue Sharing).

Can creators get paid by followers without qualifying for Original Content Rewards?

Yes. Direct follower-payment tools operate separately from X’s program. Brillay has no follower or impression minimum and needs no X Premium subscription; its platform fee comes only out of payments you actually receive, with one rate for paid work and a lower one for tips and goals, both listed on Brillay's pricing page.

Try a fixed $25 Paid Question or a $3 Tip without waiting on X’s impression count. Followers pay upfront; you can decline a request. With Custom Work, you state exactly what is included before someone buys. Create your free Brillay page.