Did X End Creator Ad Revenue Sharing? (2026)

X is ending Creator Revenue Sharing in stages: new enrollments stopped August 7, 2026, and the program itself retires September 7, 2026. Original Content Rewards then replaces it from September 8, 2026, paying eligible creators for verified users’ impressions on original content instead of a share of ad revenue.

Creators already enrolled can continue earning through the old program until its final day, but they must separately apply to Original Content Rewards, which uses a different impressions metric and revised eligibility requirements (X Help — Creator Revenue Sharing). Both programs pay on the same cycle: X processes payouts every two weeks and sets a $30 minimum payout threshold per cycle (Creator Revenue Sharing).

What is changing from Creator Revenue Sharing to Original Content Rewards?

X’s help pages are the primary source for these requirements and should be checked again if X revises either program.

Why is X ending Creator Revenue Sharing?

X has not published a detailed explanation for retiring Creator Revenue Sharing. Its Original Content Rewards help page presents the replacement as a program focused specifically on impressions from verified users viewing original content.

That supports describing the change as a shift toward original-content rewards, but X’s help page does not itself substantiate broader claims about criticism, engagement farming, or which past posting strategies benefited most. Source: X Help — Original Content Rewards.

What happens to creators already enrolled?

Creators enrolled before the August 7, 2026 cutoff can continue earning through September 7, 2026, receiving three final payouts: one on August 14, one on August 28, and a closing payout for earnings accrued through September 7, 2026.

Beginning September 8, 2026, eligible creators can apply for Original Content Rewards. Acceptance is not automatic because the replacement has a separate application and its own requirements. Source: X Help — Creator Revenue Sharing.

What are the Original Content Rewards requirements?

X lists the following eligibility requirements:

• An active X Premium, Premium+, or Premium Business subscription
• At least 500 verified followers
• At least 500,000 verified Home Timeline impressions in the previous 90 days on original content
• Age 18 or older, residence in a supported country, and compliance with X’s Creator Monetization Standards

In X’s eligibility wording, verified followers are followers who are themselves verified through Premium, rather than everyone included in an account’s raw follower total. Verified Home Timeline impressions are Home Timeline impressions from verified users, rather than all organic impressions generated across X. Source: X Help — Original Content Rewards.

The 500-verified-follower requirement is unchanged from Creator Revenue Sharing to Original Content Rewards (X Help pages for Creator Revenue Sharing and Original Content Rewards). The impressions threshold changes from 5,000,000 organic impressions over 3 months to 500,000 verified Home Timeline impressions over 90 days, but these count different things: total organic impressions versus impressions from verified users only, so the new figure is not simply a lower bar for the same metric (same sources).

For a broader comparison of X’s programs, see X (Twitter) monetization requirements in 2026.

Is Creator Subscriptions affected?

No. Creator Subscriptions, through which fans pay creators a recurring fee, requires 2,000 verified followers and continues unchanged alongside the retirement of Creator Revenue Sharing (X Help — About Creator Subscriptions).

X lists Creator Subscriptions’ requirements as 2,000 verified followers, 5,000,000 organic impressions in the previous 3 months, and active X Premium (X Help — About Creator Subscriptions). The subscriptions program continues alongside X’s ad-based creator program.

What can creators do if they do not meet the new threshold?

Creators who have fewer than 500 verified followers or fewer than 500,000 qualifying impressions cannot use Original Content Rewards, but they can still accept direct fan payments through an independent platform.

FanBell supports direct payments for private questions, personalized shoutouts, creator services, tips, and project support. It has no follower or impression minimum and does not require an X Premium subscription because it operates separately from X’s monetization programs (how FanBell works).

FanBell is free to start, has no monthly fee, and charges a 12% platform fee only when a fan pays (FanBell pricing). Stripe, which processes FanBell payouts, charges its standard 2.9% + 30¢ per successful transaction for domestic US cards separately from FanBell's fee (Stripe pricing).

For setup guidance, see how to monetize your link in bio and how to monetize followers directly. You can also compare the best platforms for direct fan monetization and review creator platform fees explained.

Frequently asked questions

Did X completely end Creator Revenue Sharing?

X stopped accepting new enrollments on August 7, 2026, but existing participants can continue earning until the program retires on September 7, 2026. Original Content Rewards begins replacing it on September 8, 2026 (X Help — Creator Revenue Sharing).

What is Original Content Rewards?

Original Content Rewards is X’s replacement creator-payout program. It requires active X Premium, Premium+, or Premium Business; at least 500 verified followers; and at least 500,000 verified Home Timeline impressions on original content in the previous 90 days (X Help — Original Content Rewards).

Do creators lose past earnings when Creator Revenue Sharing retires?

No. X says enrolled creators continue earning through September 7, 2026, with three final payouts: on August 14, on August 28, and a closing payout for earnings accrued through September 7, 2026 (X Help — Creator Revenue Sharing).

Can creators get paid by followers without qualifying for Original Content Rewards?

Yes. Direct fan-payment tools operate separately from X’s program. FanBell has no follower or impression minimum, is free to start, and charges a 12% platform fee only when a fan pays (pricing and how it works).

Want to get paid by your followers without waiting on an X program's impression count? Create your free FanBell page and set up your first paid offer.