How Much to Charge for a Custom Logo or Brand Mini-Package

Charge $50–$150 for a simple wordmark, $150–$400 for a custom icon-plus-type logo, and $300–$1,200+ for a full brand mini-package that adds a color palette, font pairing, and a one-page style sheet. Treat these as scope-based starting points, then adjust for concept count, revisions, and file formats delivered.

Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start. That published-scope structure is what keeps a logo request from starting as a back-and-forth negotiation — the scope tiers below turn concept count and file formats into that price.

Those upper bounds track a published marketplace: the design marketplace 99designs lists four fixed logo-design packages at US$249 (Bronze), US$399 (Silver), US$799 (Gold), and US$1,050 (Platinum) (99designs, Logo design pricing). Its bundled logo-plus-brand-guide category is priced higher at every tier — US$429, US$639, US$1,149, and US$1,479 (99designs, Logo & brand guide pricing).

Pricing methodology: The three ranges above are Brillay editorial planning anchors, built by mapping four scope tiers (concept count, deliverable list, file-format complexity) onto two external reference sets: the published 99designs fixed-package prices cited above, and U.S. wage data for the occupation. The U.S. Bureau of Labor Statistics reports a median annual wage of $62,960 for graphic designers in May 2025, with the lowest 10 percent earning less than $39,520 (BLS, Occupational Outlook Handbook: Graphic Designers); at a 2,080-hour year that median works out to about $30 an hour, which is the floor a fixed logo quote has to clear once you divide it by the hours the brief actually takes. These are planning anchors, not marketplace averages, a survey result, or a guaranteed rate for any individual designer — every price on this page is illustrative, not an earnings guarantee.

This page covers logo and brand-package pricing specifically. For a narrower critique of an existing design rather than new creation, see sell design feedback online.

How much should a single logo cost?

A standalone logo without supporting brand assets typically prices from $50 for a simple text-based wordmark to $400 for a custom icon paired with type. The gap between those numbers comes down to originality: a wordmark reuses an existing typeface, while a custom icon or lettermark requires original drawing, multiple concepts, and a more carefully packaged final delivery.

For an external reference point on the upper end, 99designs sets its entry logo-design package at US$249 and its top package at US$1,050. Those are crowdsourced-contest prices covering many competing concepts, so a solo designer delivering two or three directions sits below the contest price rather than at it.

• Wordmark / simple logotype ($50–$150): An existing or lightly customized typeface set as the business name, usually one or two concepts and a couple of file formats.
• Custom icon + type ($150–$400): An original icon, symbol, or lettermark paired with chosen typography, delivered once.

Scope the concept count and final deliverable before quoting — delivery is one-time. Followers pay upfront, with no account needed, and you can decline a request (Brillay — How It Works).

What is a brand mini-package and how is it priced differently?

A brand mini-package bundles a logo with a small set of supporting brand assets — typically a color palette, a font pairing, and a short usage sheet — so the client leaves with a usable starting kit rather than a single image file. Because it bundles multiple deliverables, it prices from roughly $300 to $1,200+, well above a logo alone.

Published marketplace pricing shows the same bundling premium. 99designs charges US$429 for its entry logo-and-brand-guide package versus US$249 for a logo alone — a 72 percent increase at the same tier — and US$1,479 versus US$1,050 at the top tier (99designs, Logo & brand guide pricing and 99designs, Logo design pricing, both).

A useful floor for a mini-package is: logo + a 3-5 color palette + a font pairing + a one-page "how to use this" sheet showing logo clear space and minimum size. Anything larger — a full style guide, stationery system, or social template set — is a different, higher-priced deliverable and should be quoted separately rather than folded into a "mini" package at the same price. Scope the bundle around assets a small business will actually open in its first weeks, not extras added only to justify a higher number.

How do you price a request by scope?

Four scope tiers cover most logo and brand-package requests, from a bare wordmark to an extended package with basic collateral. Each tier is defined by concept count, deliverable list, and file formats rather than by hours, so a buyer can compare tiers before ordering. Anchor the starting quote to a tier, then adjust for the brief.

Two factors move a request within or beyond its starting tier: concept count (four directions costs more designer time than one accepted option) and file-format scope (a PNG and JPG delivery is faster than also producing a layered source file, an SVG, and print-ready vector formats). As a sanity check on any tier, divide the price by the hours the brief will take and compare it to the $62,960 median annual wage the BLS reports for U.S. graphic designers in May 2025 — roughly $30 an hour across a 2,080-hour year (BLS).

How much reaches your account after fees?

A logo or brand-package payment has Brillay's 8% platform fee for follower-paid work, with card processing separate. On a $400 brand-package example, the estimated take-home is roughly $356 after both. Neither fee is charged in a month with no sales, because both apply per transaction.

1. Brillay charges an 8% platform fee when a follower pays for work. The Brillay pricing page lists the Free plan as "$0/month" and states "8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate" (Brillay — Pricing).
2. Stripe processes the card payment and payout. Stripe's published US standard rate is 2.9% + $0.30 per successful transaction for domestic cards, with +1.5% for international cards and +1% if currency conversion is required (Stripe, Pricing). Brillay's pricing page notes separately that "payment-processing fees are deducted separately from creator earnings".

"2.9% + $0.30 per successful transaction for domestic cards." — Stripe, Pricing

Estimated take-home formula: gross price − (gross price × 8%) − (gross price × 2.9% + $0.30)

These figures are illustrative planning estimates, not a guarantee of any specific take-home amount. A client paying with an international card adds Stripe's published 1.5% surcharge, and a payment needing currency conversion adds a further 1%, so a cross-border order nets less than the table shows. This does not guarantee against a dispute after delivery.

Should file formats and revisions be separate line items?

List the included file formats. File formats are one of the most common sources of scope creep in logo work, so define them as named line items in the listing. A base price covering only a PNG and JPG, with vector source files (AI, EPS, or SVG) as a paid add-on, keeps the entry price accessible while still charging for print-ready export time — the same file-format-driven tiering shows up in pricing a custom Notion template, where export format and license terms move the price.

Say so explicitly, because the marketplace default is the opposite. 99designs lists "Production ready files for print and digital" and "Copyright and ownership is all yours" as included in every one of its logo-and-brand-guide packages, priced US$429 to US$1,479. A buyer arriving from that context assumes vector files are in the box unless your listing says they are an add-on.

State that Custom Work has one final delivery. If the follower wants a different direction or extra work, scope and price it as a new order. With Custom Work, you state what followers get, what you need from them, what is not included, the fixed price, and the delivery time (Brillay — Custom Work). One delivery closes the order, and work outside the listing requires a new order.

Do you need to trademark or copyright a client's logo?

Trademark registration and copyright filing are separate from the logo deliverable. Tell the client to check the requirements that apply in their country and get legal advice when ownership or registration is important.

A U.S. business that wants exclusive nationwide rights to a name or logo can file with the USPTO, whose base filing fee is $350 per class of goods or services covered.

"The base application filing fee for each class of goods or services in a Section 1 or Section 44 application is $350 if the application meets the requirements." — USPTO, Trademark fee information

Before filing, a client can run a free clearance search of existing marks through the USPTO's own trademark search tool. Registering copyright in the logo artwork itself is a separate filing with the U.S. Copyright Office: the electronic Standard Application fee is $65, and the Single Application fee is $45 for one author, same claimant, one work, not for hire (U.S. Copyright Office, Fees). Both fee schedules are U.S.-specific; designers and clients outside the United States file with their own national office at different fees. Neither filing is something a designer submits on the client's behalf as part of a standard logo order — frame it as a next step for the client.

What should a brand mini-package listing include?

A listing should tell the follower exactly what they receive before they pay, since a logo or brand package is a defined deliverable rather than an open-ended engagement, the same principle that applies to pricing a custom Spotify playlist or any other curated digital order. For each custom request, give the follower a clear title and description, state exactly what is included and excluded, and set a fixed price and delivery time. One delivery closes the order.

A complete logo or brand-package listing should define:

• Concept count: How many initial directions the client sees, for example two or three.
• Delivery: Custom Work is a one-time delivery.
• File formats: Which formats are included by default (commonly PNG and JPG) and which are add-ons (vector source, SVG, print-ready formats).
• Package contents: For a mini-package, list every asset included — logo, palette, font pairing, usage sheet — so nothing is assumed.
• Delivery time: A period you can reliably meet. Brillay lets you set a delivery time of up to 5 days per custom request, so quote a package you can finish inside that window or split a larger brand build into staged orders.
• Usage scope: Whether the price covers unlimited business use or excludes specific uses like merchandise or franchising, which can be quoted separately.
• Delivery format: Brillay lets you deliver a written note plus files of any allowed type and/or a private link for anything larger, so a full vector package usually travels as a linked archive.

How do you scale from single logos to full brand mini-packages?

Start with the tier you can deliver most reliably — often the custom logo tier — then add the mini-package and extended tiers, since a mini-package bundles more coordinated decisions (palette, type, usage rules) than a logo alone. Publish each tier as its own listing so a buyer who only needs a logo is not pushed into a bundle — the same scoped-tier logic carries over to an entirely different custom order, like pricing a custom DJ mix or mashup.

The audience for this work is largely independent. The BLS reports that graphic designers held about 253,100 jobs in 2025 and that self-employed workers accounted for 20 percent of them — a large pool of designers who need a priced, scoped listing rather than an hourly contract. Publish each tier as a separate custom request with a fixed price and clear scope. Put it beside your other offers on one Brillay link; buyers can order without creating an account, and creators in 41 payout countries can get paid. That same link can also hold Paid Questions, Personalized Videos, Tips, Goals, and Brand Collaboration Inquiries if those offers fit the rest of your creator business.

Related reading: how do graphic designers make money online.

Frequently asked questions

How do I stop a logo commission from turning into endless extra work?

Put the concept count, file formats, and package contents on the listing before the follower pays, then treat anything outside that scope — another direction, an extra format, added assets — as a new order rather than open-ended revision work. Custom Work closes on one final delivery, so the boundary is set by what you published, not by messages that arrive after the order is placed.

Should a logo alone cost less than a full brand mini-package?

Yes. A standalone logo (roughly $50–$400 depending on complexity) covers one asset, while a brand mini-package (roughly $300–$1,200+) bundles the logo with a color palette, font pairing, and a usage sheet. Published marketplace pricing shows the same gap: 99designs charges US$249 for its entry logo package and US$429 for the equivalent logo-and-brand-guide package (99designs pricing and 99designs logo & brand guide pricing, both).

Do I need to register a trademark before delivering a client's logo?

Treat trademark registration as separate from the logo deliverable. A client who wants ownership, registration, or exclusive rights should check the requirements that apply in their country and get legal advice; in the United States, the USPTO's base application filing fee is $350 per class of goods or services in a Section 1 or Section 44 application.

Do I have to report logo income if no Form 1099-K arrives?

Income from logo or brand-package sales is generally reportable regardless of whether any form is issued. For U.S. creators paid through a payment settlement entity, the IRS announced on October 23, 2025 that third-party settlement organizations "are not required to file Forms 1099-K unless the gross amount of reportable payment transactions to a payee exceeds $20,000 and the number of transactions exceeds 200" (IRS, IR-2025-107). That threshold is U.S.-only and governs whether a form is sent, not whether the income is taxable. Creators outside the United States report under their own country's rules. This is general information, not tax advice.

What does Brillay charge on a logo or brand-package sale?

Brillay's pricing page explains that there is no monthly fee, and creators only pay a small platform fee when they get paid: 8% platform fee when a follower pays for work, 5% platform fee on tips and goals, with card processing handled separately. Brillay also states there is "no follower minimum and nothing to apply for". Stripe's published US rate of 2.9% + $0.30 per successful transaction for domestic cards applies on top as the payment processor's separate charge.

Create your free Brillay page—there is no follower minimum or application—and turn your next "can you make me a logo?" DM into a clearly scoped, fixed-price custom request. No follower account needed: followers pay upfront, and you deliver later.