Charge $20β$30 for a single form-check video review covering one clip and one lift β the span of the published single-video rates at Throw Big, Throw Far, Super Thrower Track Club, and MovementLink Gym. Published multi-video bundles work out to $15β$24.38 per video. Monthly coaching that includes form-check video review runs $149β$400 a month at trainwell, MovementLink Gym, and Super Thrower Track Club. Price by clip count and turnaround, not by workout length. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.
Scope note: every third-party price below is quoted from that provider's own public pricing page. These are observed third-party rates, not Brillay sales data, and not a guarantee of what any coach should charge. Where this page states how Brillay itself works, Brillay operates the product and is the primary source for those mechanics.
Three coaching services publish a single-video form-check price. MovementLink Gym lists a form-check video service at $30 for a single video analysis and $195 for an 8-video package. Super Thrower Track Club's services page lists a Video Review at $25 per video analysis, described on that page as "remote biomechanical breakdown and correction feedback". Throw Big, Throw Far sells a Personal Video Analysis at $20 for one video analysis, or 2 for $30.
If you're still deciding whether a form check should be its own listing or folded into a bigger program, sell async form-check videos covers what the client submits and what you deliver back β this page is about the number you put next to it.
What's a fair starting price for one form-check video?
A single form-check video review of one clip and one lift is published at $20 to $30 by three coaching services: $20 at Throw Big, Throw Far, $25 at Super Thrower Track Club, and $30 at MovementLink Gym. Treat $20β$30 as an observed entry band for an independent coach, not a fixed industry rate.
| Format | What's included | Published rate | Source |
|---|---|---|---|
| Single video analysis | 1-3 clips, 1-5 reps, one review video returned | $30 | MovementLink Gym |
| Single video review | Remote biomechanical breakdown and correction feedback | $25 | Super Thrower Track Club |
| Personal video analysis | One video analysis; two for $30 | $20 | Throw Big, Throw Far |
| 8-video package | Eight separate clip reviews, bought as one bundle | $195 (~$24.38/video) | MovementLink Gym |
| Governing-body stroke analysis | Expert video analysis of one swim stroke | $110 per stroke | U.S. Masters Swimming |
U.S. Masters Swimming prices its Video Stroke Analysis at $110 per stroke for USMS+ members after the one analysis included with that membership, showing how far a credentialed, organization-backed review can sit above an independent coach's rate (U.S. Masters Swimming). A coach with no public track record on video reviews can reasonably start near $20 β the lowest of the three published independent rates β and move up as demand and delivery time pressure build.
Should you sell one video at a time or a package?
Sell single videos first, then add a package once the same buyers send clips repeatedly. The two published bundles cut the per-video rate by 18.75% and 25% respectively: MovementLink Gym's $195 eight-video package is $24.38 per video against a $30 single rate, and Throw Big, Throw Far's 2-for-$30 is $15 per video against a $20 single rate.
Here is the arithmetic behind both discounts: $195 Γ· 8 = $24.38, which is 18.75% below the $30 single-video rate at MovementLink Gym, and $30 Γ· 2 = $15, which is 25% below the $20 single-video rate at Throw Big, Throw Far.
| If this is true | Sell it as | Published reference point |
|---|---|---|
| You have never sold a review before | One video, one price | $20 for one video analysis at Throw Big, Throw Far |
| A handful of buyers send clips repeatedly | A fixed-count bundle, paid upfront | $195 for 8 videos at MovementLink Gym |
| Buyers want ongoing access, not just reviews | A monthly coaching offer | $149/month at trainwell; $400/month at Super Thrower Track Club |
trainwell's own FAQ prices its membership at "$149 USD/month (billed in 3-month increments)" for unlimited 1-on-1 training, and trainwell's own published comparison page states that form-check video review is inside that membership rather than an extra:
"Unlimited messaging, video reviews, and live calls: Form checks, questions, and check-ins are included, not premium add-ons," states trainwell's published comparison of trainwell and Caliber.
A bundle does not have to mean ongoing coaching: define exactly which clips are included and return the reviews together as one custom request. Followers pay upfront; you can decline a request. Each custom request has its price, scope and delivery time written down before anyone pays. A coach can list one clip as one service and a multi-clip review as another, provided every clip is submitted together and the completed feedback is returned in one delivery. (how fitness creators can monetize their audience) (how it works)
What actually changes the price of a form-check review?
Price tracks the number of clips, camera angles per lift, response format, and delivery time β not the length of the workout the clip came from. A ten-minute session compressed into one 15-second clip is a small review; the same session sent as three uncut angles of three different lifts is closer to three reviews.
Factors that reasonably push the price up: multiple angles of the same lift (comparing front and side view takes longer than one angle), multiple lifts in one submission, a detailed written reply instead of short written notes, and faster delivery time. Scope those add-ons against a published example: MovementLink Gym defines its $30 single video analysis as 1-3 clips of 1-5 reps of one exercise, returned as one commentary video.
"Send 1-3 videos of you performing 1-5 reps of an exercise and we'll review them and send you back one video with commentary," reads the pricing description for MovementLink Gym's $30 Single Video Analysis.
Keep the base price tied to "one clip, one lift, one round of notes," and price anything beyond that as a clearly labeled add-on rather than absorbing it into the base rate. That is Brillay editorial guidance drawn from the published MovementLink Gym and Throw Big, Throw Far listings, not a rule either provider states.
Is a form-check review priced differently from a written workout-plan review?
Yes. A form-check review is priced well below a written program because it evaluates one movement instead of designing weeks of training. Published single-video form-check reviews run $20 to $30, while coaching-software vendor Hevy Coach puts a four-week custom program at $30 to $60 and a 12-week program at $90 to $150 in its own workout-plan pricing guide.
Hevy Coach's workout-plan pricing guide states that "a good price for a four-week plan is typically between $30 and $60" and that a 12-week plan runs "between $90 and $150".
| Deliverable | Typical scope | Published price | Source |
|---|---|---|---|
| Single form-check video | One clip, one lift, one round of notes | $20-$30 | Throw Big, Throw Far and MovementLink Gym |
| 8-video form-check package | Eight separate clip reviews | $195 | MovementLink Gym |
| 4-week workout plan | A full written program built around one person's goals | $30-$60 | Hevy Coach |
| 12-week workout plan | A full mesocycle with phases and deloads | $90-$150 | Hevy Coach |
A coach selling both should keep them as separate listings so a buyer who only wants a quick technique check isn't paying program-design rates for it.
What will you actually keep after fees on a $30 form-check sale?
On a $30 form-check video sale, a coach keeps approximately $26.43 before taxes after Brillay's 8% platform fee on a Custom Work order and Stripe's published US online-card rate of 2.9% + $0.30. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Two costs apply to every sale: Brillay's platform fee, and Stripe's processing fee, deducted separately from creator earnings.
Brillay's own pricing page states the arithmetic verbatim: "The client pays only the displayed price. Creator earnings = client payment β platform fee β processing fee" (Brillay pricing). Custom Work has no follower minimum or monthly fee. Clients can pay without creating an account, you can place it beside your other offers on one Brillay link, and payouts are available in 41 countries.
Stripe's published pricing lists 2.9% + $0.30 per successful transaction for domestic cards, plus 1.5% for international cards, 1% where currency conversion is required, and 0.5% for manually entered cards (Stripe pricing).
| You charge | Stripe processing (2.9% + $0.30) | Brillay fee (8% on paid work) | You keep, approximately | Sources |
|---|---|---|---|---|
| $20 | ~$0.88 | ~$1.60 | ~$17.52 | Brillay and Stripe |
| $25 | ~$1.03 | ~$2.00 | ~$21.97 | Brillay and Stripe |
| $30 | ~$1.17 | ~$2.40 | ~$26.43 | Brillay and Stripe |
| $195 | ~$5.96 | ~$15.60 | ~$173.44 | Brillay and Stripe |
These are planning estimates before taxes, calculated from Brillay's published 8% fee for paid work and Stripe's published US online-card rate of 2.9% + $0.30. The flat $0.30 component costs 1.5% of a $20 sale but only 0.15% of a $195 package, which is one reason coaches rarely price a single review far below $20.
Does research support charging for video-based technique feedback?
Yes for the method, not for any price. A 2022 systematic review by MΓΆdinger, Woll and Wagner in the German Journal of Exercise and Sport Research concluded that video-based visual feedback enhances motor learning and outperforms verbal feedback alone across the physical-education studies it reviewed. No peer-reviewed source sets a price for a paid form-check video.
"Video-based visual feedback seems to be effective to enhance motor learning in physical education and seems to be more effective than solely verbal feedback," according to the systematic review by MΓΆdinger, Woll and Wagner in the German Journal of Exercise and Sport Research.
That review covered physical education, not paid remote coaching, so treat it as evidence for the mechanism β visual feedback on movement is a studied method β rather than as a price justification.
What should the price cover, exactly?
The price should map to four stated variables: clip count, lift limit, response format, and delivery time. A listing that reads only "form check β $30" invites a client to send five uncut clips of five different lifts and expect same-day notes. Published listings state scope explicitly: MovementLink Gym caps its $30 single video analysis at 1-3 clips of 1-5 reps of one exercise.
You set the delivery time for each custom request. Brillay's public how it works page states that a creator will "reply, record, or deliver asynchronously on your own time within the delivery time you set," and that Brillay has "no live video calls or appointments to schedule". For Custom Work, you set a delivery time from 1 hour to 5 days, so choose one you can meet and state it clearly in the listing.
Brillay's how-it-works FAQ answers the question "What if I get a request I don't want to fulfill?" with: "You can decline and refund it. You're always in control of what you take on".
When should you raise your form-check price?
Raise the price when the queue or the scope outgrows the rate. Three concrete triggers, offered as Brillay editorial guidance rather than a sourced benchmark: unreviewed clips regularly sit past your stated delivery time; submissions routinely exceed the stated clip or lift limit; or your effective hourly rate has drifted below what your time is worth elsewhere.
Make the hourly-rate trigger a number. Time ten reviews, divide the listing price by the hours spent, and compare: a $25 review that takes 15 minutes is $100 an hour, while a $25 review that has grown into 45 minutes of annotated video is $33 an hour. For an external floor, the US Bureau of Labor Statistics reports a median annual wage of $47,160 for fitness trainers and instructors in May 2025, which is about $22.67 an hour across a 2,080-hour year (BLS Occupational Outlook Handbook).
Apply a new price to future purchases rather than changing the price on a submission already paid for, and keep the scope and delivery time stated clearly so buyers know what a given price includes before they pay.
Frequently asked questions
Short answers on form-check pricing, packaging, platform fees, and credentials, each tied to a named published source. Single-video rates at three coaching services run $20 to $30, and monthly coaching that includes video review runs $149 to $400. Brillay's own fee, delivery time, and refund rules are cited to Brillay's product pages.
What's a reasonable starting price for a single form-check video?
Published single-video rates at three coaching services span $20 to $30: $20 at Throw Big, Throw Far, $25 at Super Thrower Track Club, and $30 at MovementLink Gym. Those are illustrative reference points from three providers, not a market-wide average.
Should a form-check video be a Paid Question or a custom request?
A form-check must be a custom request, not a Paid Question, because Custom Work accepts an attached video file from the client.
Is it cheaper to sell single reviews or a package?
A fixed package can lower the per-video price when all included clips are submitted together and the coach returns the feedback in one delivery. MovementLink Gym's $195 eight-video package works out to $24.38 per video, 18.75% below its $30 single-video rate, and Throw Big, Throw Far's 2-for-$30 works out to $15 per video, 25% below its $20 single rate.
How much does ongoing coaching with video form checks cost per month?
Three named providers publish monthly rates. trainwell charges $149 USD/month, billed in 3-month increments, for unlimited 1-on-1 remote training, and trainwell's own comparison page states that "form checks, questions, and check-ins are included, not premium add-ons" in that membership. MovementLink Gym lists a $195/month Form Check Membership, and Super Thrower Track Club lists $400/month for full remote coaching.
Does Brillay take a cut of form-check sales?
Yes β every form-check sale carries two separate costs: Brillay's platform fee, already broken out in the earnings table above, and Stripe's published rate of 2.9% + $0.30 per successful transaction for domestic cards, deducted separately from creator earnings.
Do I need a certification to charge for form checks?
No β Brillay doesn't require a certification or set a follower minimum to publish Custom Work. Whether you actually need one depends on your location and how you market the coaching: certification, liability, and advertising requirements for fitness coaching vary by jurisdiction, so check what applies where you operate.
Publisher's note: this guide is published by Brillay, which operates the creator-payments product described in the Brillay sections above. The third-party prices, wage data, and research cited on this page come from the named sources and are not Brillay data.
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