A form-check video service is a priced custom request where a follower submits a clip of a lift or movement and the coach reviews it and sends back written or voice notes on technique — no live call, booking calendar, or 1:1 session needed. To sell one: create a priced custom request, set the price and turnaround, put the link in the bio, and redirect every "can you check my form?" DM to that listing instead of answering it free. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Brillay pricing
Coaches with any following at all get some version of "can you check my deadlift form?" with a shaky gym-mirror video attached. Answering free form-check requests in full trains an audience to expect free coaching forever; routing every clip to a booked call is overkill for a request that is really "look at this one clip and tell me what's off." A priced, async form-check offer sits between free DM labor and a booked session — the same logic that lets a spiritual guide sell async guidance by message instead of a call.
A record 81 million Americans belonged to a gym, studio, or other fitness facility in 2025 — 26.1 percent of the U.S. population aged six and older — according to the Health & Fitness Association's 2026 US Health & Fitness Consumer Report (Health & Fitness Association). The U.S. Bureau of Labor Statistics projects employment of fitness trainers and instructors to grow 7 percent from 2025 to 2035, a figure published on the agency's own Occupational Outlook Handbook page at bls.gov rather than quoted from a secondary summary (BLS Occupational Outlook Handbook, Fitness Trainers and Instructors). Total employment across all U.S. occupations is projected to grow 3.5 percent from 2025 to 2035 — from 170.3 million to 176.2 million jobs — so the 7 percent fitness-trainer projection is double the all-occupation rate.
"Employment of fitness trainers and instructors is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations." — U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Fitness Trainers and Instructors
What is a form-check video service, exactly?
A form-check video service is a bounded, one-submission custom request: the follower uploads a short clip of one lift, and the coach returns written notes, a voice walkthrough, or an annotated response inside a stated delivery time. A form-check service is not a live session, a booked call, or an open-ended coaching relationship — one clip in, one review out.
A follower buying a Brillay custom request can attach files to the request, and the creator can deliver text plus files of any allowed type and/or a link, at a creator-set price and a creator-set delivery time (Brillay how it works). You choose a delivery time of up to 5 days for each custom request.
Demand for this format tracks how many people are actually lifting: 26.4 percent of U.S. adults aged 18 and over met the federal guidelines for both aerobic and muscle-strengthening activity in 2024, per the ODPHP Healthy People 2030 physical-activity objective PA-05.
Should a form check be a paid question or a full service?
A form check should be sold as a Brillay custom request rather than a Paid Question, because the follower has to send a video file.
A follower asking "should my elbows flare on bench press?" in plain text fits a Paid Question, while "here's my clip, tell me what's wrong" fits a Brillay custom request, which accepts file attachments and can deliver video or a written reply.
| Request | Right-fit offer | Why |
|---|---|---|
| A written question about form, cues, or programming | Paid Questions | One written reply, privately |
| A submitted video clip reviewed for technique | custom request | Requires a file upload and can include a video/written reply |
| Ongoing weekly check-ins over weeks | A separate recurring custom request, sold as individual purchases | Each check-in is its own priced transaction, not a subscription |
| A pep talk before a meet or competition | Personalized Video | The follower wants encouragement, not a technique review |
How should a form-check listing be scoped?
A form-check listing should state exactly what the follower submits, what the coach reviews, and how feedback comes back, all before the follower pays. Vague scope is the fastest way to get a submission that does not match the price — three lifts crammed into a one-lift purchase, or an injury question dressed up as a technique question.
Define at minimum:
- Input: One lift or movement per submission (for example, "one clip of a barbell back squat").
- Clip limit: A length or rep cap, since an unedited 10-minute gym session is a different job than a 15-second clip.
- Deliverable: Written notes, a voice walkthrough, an annotated video, or a defined combination.
- Delivery time: A window the coach can reliably meet inside Brillay's hard 120-hour (5-day) maximum per custom request.
- Exclusions: Programming rewrites, nutrition advice, and injury diagnosis, unless sold separately.
If a submission falls outside the stated scope, the coach can decline the request rather than absorb the extra work.
What should the coach say if the video shows a real injury risk?
The coach should flag what the clip shows plainly, stay inside general technique feedback, and tell the follower to see a qualified clinician for pain, swelling, or anything beyond movement observation. A form-check response is coaching commentary on mechanics, not a medical evaluation, and the listing description should say so before the follower pays.
Injury patterns in lifting are documented and specific. A 2026 study in the Journal of Strength and Conditioning Research analyzed 15,348 emergency-department cases coded to "resistance training" activity in the U.S. National Electronic Injury Surveillance System over 2013–2022, and found the trunk was the most commonly injured site for both sexes, at 40.5 percent of male cases and 31.1 percent of female cases (Coffey et al., J Strength Cond Res 40(1): e1–e8, 2026, PubMed Central).
"Appropriate training regarding set-up and lift execution is critical to minimize these injuries." — Coffey et al., "A 10-Year Analysis of Resistance Training–Related Injuries Treated in Emergency Departments," Journal of Strength and Conditioning Research 40(1), 2026
Set-up and execution cues are exactly what a form-check review delivers, which is why careful, non-diagnostic wording matters in the written response. The federal Physical Activity Guidelines for Americans recommend adults get at least 150 minutes of moderate-intensity aerobic activity a week plus muscle-strengthening activity on 2 or more days a week (Physical Activity Guidelines for Americans, 2nd edition) — useful general framing inside a reply, and no substitute for a clinician's opinion on pain.
What price fits a form-check video review?
The sample tiers suggested in this guide are $15–$25 for written notes on one clip, $30–$50 for a voice walkthrough, and $60–$100 for a multi-angle review. Those three tiers are Brillay's own worked examples, not market rates, survey data, benchmarks, or earnings claims — the defensible way to set a form-check price is to price against the coach's own time; for a fuller breakdown of the tiers and the reasoning behind them, see how much to charge for a form-check video.
The median annual wage for fitness trainers and instructors was $47,160 in May 2025, a figure the U.S. Bureau of Labor Statistics publishes directly in its Occupational Outlook Handbook from its own Occupational Employment and Wage Statistics survey (BLS Occupational Outlook Handbook). The BLS median of $47,160 a year works out to about $22.67 an hour across a 2,080-hour work year, and it sits below the $50,980 median annual wage for all U.S. workers in May 2025 that the same agency publishes (BLS Occupational Outlook Handbook). A 20-minute written review is roughly $7.60 of median-wage coach time at that rate, so a $20 listing prices the specialist judgment and the async convenience above raw hourly time rather than below it.
| Tier | Deliverable | Delivery time | Sample price (suggested example) |
|---|---|---|---|
| Quick Form Check | Written notes on one clip, one lift | 24-48h | $15-$25 |
| Voice Walkthrough | Voice-note review of one clip, cue-by-cue | 48h | $30-$50 |
| Multi-Angle Review | Notes covering 2-3 angles of the same lift | 48-96h | $60-$100 |
Fees come off the displayed price, so the take-home is knowable in advance. On a $30 sale, Brillay's 8% platform fee on a paid review is $2.40, and standard Stripe online card processing of 2.9% + $0.30 for domestic cards is $1.17 (Stripe pricing), leaving about $26.43 before the coach's own taxes. Tips and goals carry a 5% platform fee instead. Actual pricing depends on the coach's audience, positioning, and demand.
How does a coach turn a "check my form?" DM into a paid request?
The conversion move is a short, friendly reply that names the offer, the price, the delivery time, and the link — sent once, without negotiating. Answering a free form-check request in full signals that the next request is free too, while a one-line pointer to a priced listing gives the follower a clear, specific way to buy the same review instead.
DM reply script:
Happy to look at it properly. I do form checks as a paid review so I can give it real attention — send the clip through here and I'll come back with written notes (or a voice walkthrough if you want the cue-by-cue version) within 48 hours: brillay.com/yourname
Bio-link CTA wording — swap the generic "links" label for the specific job:
- "Form check my squat →"
- "Send me a clip, get notes back in 48h →"
- "Paid form checks + programming questions →"
Sample listing description for "Form Check: One Lift":
Send one clip of one lift (squat, bench, deadlift, or an Olympic variation) — 2-3 reps, filmed from the side or a 45-degree angle, 60 seconds or less. I'll return written notes covering set-up, bracing, bar path, and the two cues that will change the most on your next session. Delivery time: 48 hours. Not included: programming changes, nutrition advice, or injury diagnosis — if something hurts, see a clinician. One lift per purchase; multi-lift submissions will be declined.
A listing description that defines the input, defines the deliverable, states the delivery time, and pre-states the refund rule leaves nothing about the transaction to surprise the follower after payment.
What else can a fitness creator sell alongside form checks?
A fitness coach can sell four offers alongside form checks on one Brillay page: Paid Questions, Personalized Videos, Tips, and Goals. Stacking those formats means each request type lands in its own priced offer instead of collapsing into free DMs.
The audience for the non-form-check offers is wider than the lifting audience alone: U.S. fitness-facility membership grew 5.2 percent in 2025 over 2024 and total consumer penetration reached 33.5 percent of the population aged six and older, according to the Health & Fitness Association's 2026 US Health & Fitness Consumer Report.
- Paid Questions for short programming or cue questions that need no video.
- Personalized Videos for pre-meet motivation or post-PR congratulations messages.
- Tips for followers who want to support the coach without buying a specific deliverable.
- Goals for funding equipment, a filming setup, or another defined project.
Related reading: how fitness coaches can earn without Zoom calls covers the broader async shift, how much to charge for a workout plan covers pricing a full program rather than a single form check, and coaches who want an ongoing async offer alongside one-off form checks can look at selling async progress check-ins for fitness clients. You answer between other work, so you can set a price for a short written answer rather than for a 30-minute slot.
How does a coach set this up on Brillay?
Setup is: create a Brillay page, add a custom request, give the service a plain name ("Form Check: One Lift"), set the price and a delivery time inside the 120-hour maximum, and write the submission rules into the description.
None of this is a substitute for whatever certification, liability, or advertising rules apply where the coach operates and however the service is described.
Once the listing is live, the coach puts the Brillay link in their bio and points the next "can you check my form?" comment at the priced listing instead of answering it for free.
Frequently asked questions
Can a follower send a video through a Paid Question instead?
No. Any request involving a submitted clip needs a custom request.
How long can a coach take to review a submitted clip?
The coach sets the delivery time for each custom request, up to 5 days. Stating the exact delivery time in the listing removes ambiguity before the follower pays.
What if the submitted video is outside the stated scope?
The coach can decline a request that does not match the listing — for example, multiple lifts submitted under a one-lift offer, or a clip that is really an injury question.
Does Brillay take a cut of form-check sales?
Yes, Brillay takes a platform fee only when a follower pays for a form check; the fee line above this section gives the rate for paid work, and Stripe's card processing is a separate charge on top of it.
Does a coach need a certification to sell form checks?
Brillay has no application or eligibility review, but certification, liability, and advertising requirements for fitness coaching vary by jurisdiction and by how the service is marketed, so coaches should confirm what applies to them.
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