How Much to Charge for a Webinar

For a single-session, creator-led webinar under about 90 minutes, a practical starting price is $15–$60 per ticket; use $75–$150+ for an in-depth or multi-part series. These are editorial recommendations, not market averages: choose within them based on session length, topic specificity, live access, included materials, and expected audience size.

If you’re comparing a presentation-style webinar with a smaller, hands-on format, how much to charge for a workshop covers the more interactive, exercise-heavy option. This guide focuses on setting a per-ticket price for a larger webinar audience.

What determines the price of a webinar?

Five variables set a creator webinar's ticket price: session length, topic specificity, expected attendance, live interaction, and included materials. Published benchmark data anchors three of the five — length, audience size, and live interaction — while topic specificity and included materials remain editorial judgment calls.

• Length. ON24's 2026 Webinar Benchmarks Report, published 19 June 2026, found that the average webinar sustained 49 minutes of attendee engagement across 2025, so a 60–75 minute session already runs to the edge of what a typical audience stays engaged through. Place a focused 30–45 minute talk toward the lower end of your range and reserve the upper end for a 90-minute walkthrough with live Q&A.
• Topic specificity. Broad, introductory topics generally belong lower in your pricing range than specialized sessions designed to help attendees achieve a defined outcome, such as passing a test, fixing a workflow, or landing a first client. This is editorial guidance rather than a measured benchmark.
• Expected audience size. ON24's 2026 Webinar Benchmarks Report recorded an average of 239 attendees per webinar in 2025, an 11% year-over-year increase, with Q4 2025 averaging 254 attendees against 219 in Q4 2024. A one-to-many webinar at that scale can use a lower per-person price than a small, capped workshop and still clear meaningful total revenue.
• Live interaction. ON24's 2026 Webinar Benchmarks Report found that 67% of webinar attendees joined live and 43% watched on demand in 2025, and that the average webinar drew 150 poll responses. Real-time Q&A is what the live ticket sells that a recording cannot, and the replay is a product in its own right rather than a throw-in.
• Included materials. ON24's 2026 Webinar Benchmarks Report recorded an average of 101 resource downloads per webinar in 2025, so workbooks, templates, and checklists get used rather than ignored. No published benchmark prices those add-ons individually, so the size of the price bump they justify is a pricing recommendation.

How many people will actually show up?

Roughly six in ten registrants. ON24's 2026 Webinar Benchmarks Report, published 19 June 2026, found that the average webinar converted 60% of registrations into attendees during 2025. A paid ticket collects the money whether or not the buyer logs in, so that 40% no-show share is why a replay belongs in every webinar offer.

Because ticket revenue lands at checkout rather than at the door, price against tickets sold, not seats filled. Working backwards from a revenue target is the fastest way to sanity-check a number:

At a $45 ticket, FanBell's 12% platform fee plus Stripe's 2.9% + $0.30 domestic card rate leave about $37.99 per seat, so 14 sold tickets net roughly $532 and four tickets cover the $129 per month Zoom lists for Zoom Webinars billed monthly at up to 500 attendees (FanBell pricing, Stripe pricing, and Zoom Webinars pricing).

What does it cost to run the webinar itself?

Hosting is a fixed cost separate from your ticket price, and it is small. Zoom lists Zoom Webinars at $129 per user per month billed monthly, or $83.33 per user per month billed annually, for webinars up to 500 attendees. Most creator sessions need less than that.

Zoom's own support documentation states that if you plan to invite fewer than 500 participants, a regular Zoom Meeting on the Basic or Pro plan is usually sufficient and no webinar add-on or licence is required (Zoom Support). Zoom's Workplace Basic plan is free and caps a group meeting at 40 minutes with up to 100 participants, while Workplace Pro is listed at $16.99 per user per month billed monthly or $14.16 per user per month billed annually (Zoom), so a 60-minute paid webinar for a creator-sized audience costs about $17 to host.

Streaming the same session on YouTube Live carries no platform fee: as of September 2026 YouTube's own help documentation lists no charge to livestream, only eligibility requirements (YouTube Help). YouTube requires a verified channel with no live-streaming restrictions in the previous 90 days, and at least 50 subscribers to stream from a mobile device.

What should you charge for a webinar by format?

Charge $15–$30 for a 30–45 minute single-topic session, $30–$60 for a 60–75 minute session with live Q&A, and $75–$150+ for an in-depth or multi-part series. These are recommended starting ranges, not reported market averages: a September 2026 search of ON24, Zoom, GoTo, and public pricing pages turned up no dataset that reports independent creators' webinar ticket prices, so the ranges below are this guide's editorial recommendation, built from the fee and hosting-cost figures cited on this page.

The methodology is transparent and repeatable. Each band is set so that a realistic number of tickets covers the hosting cost and clears a useful revenue target: at $30 you keep about $25.23 per ticket after FanBell's 12% fee and Stripe's 2.9% + $0.30 domestic card rate, so 20 tickets net roughly $505 (FanBell pricing and Stripe pricing). The price then rises with duration, interaction, materials, and depth. Corporate speaking fees and individually negotiated B2B rates are outside this guide’s scope.

Pricing recommendation, not a research finding: publish one visible ticket price rather than quoting case by case, so a prospective attendee can decide before registering. If you offer a recording separately, give it its own clearly stated price below the live ticket.

Does FanBell host live webinars?

No. FanBell states that it is asynchronous, with no live video calls or appointments to schedule, so Creator Services and Paid Private Questions are ordered and delivered on your own time rather than in a live room (how FanBell works). FanBell sells and delivers the ticket; the webinar runs elsewhere.

For a webinar, FanBell can handle payment and the delivery handoff: you can send the join link and materials for a live event or provide a recording for an on-demand offer. The webinar itself runs through the video platform you already use, such as Zoom or YouTube Live. Async creator services vs. live calls explains the practical differences between these formats.

What do you keep after webinar fees?

Two fees apply before webinar-ticket revenue reaches your bank account through a FanBell offer: FanBell's 12% platform fee and Stripe's typical US domestic processing rate of 2.9% + $0.30 per transaction, which together leave roughly 84% of a ticket's face value in the creator's account before taxes.

1. FanBell charges a 12% platform fee on the amount a fan pays, and the fee applies only when a payment occurs. FanBell is free to start, has no monthly fee, and has no follower minimum.
2. Stripe processes the card payment and payout. Stripe’s published standard rate for typical US domestic online card payments is 2.9% + $0.30 per successful transaction. International, currency-conversion, or manually entered card charges may cost more.

Here is the approximate fee math using Stripe’s typical US domestic card rate:

At a $45 ticket price, FanBell’s 12% platform fee plus Stripe’s 2.9% + $0.30 typical US domestic card rate leaves approximately $37.99 before taxes (FanBell pricing and Stripe pricing).

These figures are estimates rather than exact invoices. Check your payment dashboard for the actual amount because card type and payment circumstances can change Stripe’s processing cost. Each ticket is a separate transaction, so Stripe’s flat $0.30 component represents a larger percentage of a lower-priced ticket.

The table does not calculate income or other taxes. US creators can consult the IRS Small Business and Self-Employed Tax Center for federal tax guidance relevant to their circumstances.

When should you raise your webinar price?

Four signals justify a higher price on your next run: a registration-to-attendance rate that beats the 60% average ON24's 2026 Webinar Benchmarks Report measured across 2025, added materials, a proven repeat format, or a higher-value topic outcome. Raise in measured steps and compare net revenue against the previous session.

• Registration reaches your planned capacity faster than expected. Strong demand at the current price gives you a reason to test a higher ticket price on the next run.
• You add more value to the session. Raise the price if you add a workbook, templates, another session, additional Q&A time, or more substantial follow-up materials.
• You have successfully repeated the webinar. Once buyers have validated the topic and format, test a higher price for the next session rather than assuming the original launch price must remain permanent.
• The topic produces a more valuable outcome. A specialized webinar that helps attendees solve a costly or difficult problem can move higher within the recommended range.

The same value-based pricing approach used for one-to-one creator services can help you evaluate a webinar, since both price the outcome rather than the clock.

Frequently asked questions

Should I run a free webinar before charging?

A free session can be a deliberate launch tactic for collecting feedback, building an email list, and developing testimonials. Decide beforehand whether it is a one-time introduction or your ongoing format, then make the paid webinar meaningfully distinct through deeper instruction, live Q&A, or included materials — the 40% no-show gap implied by the 60% registration-to-attendance conversion ON24's 2026 Webinar Benchmarks Report measured across 2025 applies to free sessions too, so pair a free launch webinar with a replay rather than expecting every registrant to show up live.

How much less should a webinar recording cost?

As an editorial starting point rather than a benchmarked ratio, price a standalone recording at roughly 50–70% of the matching live-ticket band — about $8–$21 for a $15–$30 short session, $15–$42 for a $30–$60 standard session, or $38–$105 for a $75–$150+ series — because the replay keeps the content but drops real-time Q&A and live access. Base the exact number on what remains included, such as the full presentation, workbook, templates, or follow-up resources, and display it as a separate option rather than implying that every live ticket includes a recording.

Can I use FanBell to sell webinar tickets?

Yes. You can collect payment through a Creator Service or Paid Private Question and deliver the join link and materials after payment. FanBell handles the payment and asynchronous delivery handoff; your chosen video platform hosts the live webinar.

Is $15 too low for a webinar ticket?

A $15 ticket is within this guide’s recommended starting range for a short, single-topic webinar aimed at a broad audience. At that price, Stripe’s 2.9% + $0.30 domestic card rate costs about $0.74 and FanBell’s 12% platform fee costs $1.80, leaving roughly $12.46 per ticket before taxes (FanBell pricing and Stripe pricing), so Stripe’s fixed $0.30 component takes a bigger bite out of a $15 ticket than it does out of a $45 or $100 one. Test a higher price after you establish demand.

Ready to price your next webinar and start selling tickets? Create your free FanBell page — it’s free to start with no follower minimum, and payouts run through Stripe.