Charge for Game Strategy Questions Instead of Free DMs

You charge for game strategy questions by replacing free DMs with a Paid Question: a follower pays a set price upfront to ask one text question, and you reply in writing in a private thread. That turns "what's your loadout" or "how do I beat this boss" messages into a scoped, priced exchange instead of unpaid time. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.

Brillay's own how-it-works page states that Brillay charges 8% when a follower pays for work and 5% on tips and goals (Brillay, How It Works).

Anyone who streams, posts gameplay, or coaches informally recognizes the pattern: "What's the best build for this patch?" "How do I beat this boss?" "What am I doing wrong in my rotation?" Each one takes real time and game knowledge to answer well, and none of it is priced.

The pool of people sending those messages is large rather than niche. The Entertainment Software Association's 2026 Essential Facts report counts 212.3 million Americans — 67% of the country — playing video games at least one hour per week (ESA, "Two-Thirds of Americans Play Video Games Every Week," June 3, 2026).

"Video games play an integral role in American life today, with a large majority of Americans now playing regularly." — Stanley Pierre-Louis, President and CEO, Entertainment Software Association, "Two-Thirds of Americans Play Video Games Every Week" (June 3, 2026)

A Paid Question turns a strategy DM into one priced written answer, with no live call and no scheduling.

What kinds of DMs are worth charging for?

The DMs worth charging for are the ones with a specific, bounded answer: one build, one matchup, one decision a follower can act on immediately. A question like "should I run this weapon or that one for this raid" fits a Paid Question because it can be answered privately in writing.

The U.S. video game audience is adult on average rather than teenage. The Entertainment Software Association's 2026 Essential Facts report puts the average age of an American video game player at 37, with half of players aged 35 or older (ESA). That ESA figure describes American video game players as a whole rather than the subset who send strategy DMs, so read it as a fact about the pool a creator draws from, not as a profile of any individual asker.

American adults already credit games with teaching the exact skill a strategy answer sells: 76% of adults agree that playing video games helps develop problem-solving skills, according to the Entertainment Software Association's 2026 Essential Facts report (ESA).

Open-ended requests — "review my whole build," "watch this clip and tell me what I did wrong," "coach me through my next match" — need more than a few lines of text, and requests like those fit Custom Work instead, where a follower can attach a file or clip and you can deliver text plus files of any allowed type and/or a link. Sorting requests by scope before pricing them keeps a five-minute answer from getting priced like a full review, or the reverse.

Why should you charge instead of answering for free?

Charge because the time and game knowledge behind a useful strategy answer already carries value, and answering in free DMs transfers that value without compensating it.

Paying a stranger for game help is established behavior rather than a hypothetical: Metafy's own creator page states that "Metafy creators have collectively earned over $10,000,000 on the platform" (Metafy, "Become a Creator").

Among U.S. adult video game players as a whole — a broader group than the people who send strategy DMs — 39% are employed full-time, compared with 34% of the general U.S. population, according to the Entertainment Software Association's 2026 Essential Facts report (ESA). No public dataset breaks out the incomes of people who send strategy DMs specifically, so that ESA employment split is context on the wider player base rather than evidence about one creator's inbox.

Charging directly also doesn't depend on clearing a platform's payout gate first. Twitch's May 2026 update lowered its Affiliate bar to 25 followers, streaming on 4 different days, and reaching 3 concurrent viewers — but streamers still "must earn Partner or Affiliate status to receive a payout" (Twitch, "Monetization for All," May 13, 2026). A panel link that works before Affiliate and off-stream: viewers pay as guests for a request or one-time support whenever they see it.

"It's been great to see so many new streamers get started on Twitch, and I look forward to seeing what the next generation of content creators will come up with." — Mike Minton, Twitch, "Monetization for All" (May 13, 2026)

Twitch Affiliate status is only the first gate a streamer has to clear before money moves. Twitch's own help documentation states that a channel "must accrue at least $50 with most payout methods or $100 with wire transfer before each payout is eligible to be initialized" (Twitch Help, "Twitch Affiliate Program FAQ"). A Paid Question sits outside that status gate: Brillay has no follower minimum, and the follower pays directly for the question itself.

Direct, creator-set payment for a specific interaction isn't a fringe idea either. Discord's own Creator Revenue FAQ states that Discord "has a 90 / 10 split, meaning you will receive 90% of the money from each membership and Discord will keep 10%" (Discord Creator Support, "Creator Revenue FAQ"). Pricing one recurring type of strategy question applies that same creator-set, direct-payment logic to a single interaction rather than to a monthly membership. One link that carries every offer, with nothing to moderate and no community to keep warm.

How does a Paid Question actually work?

A Paid Question works in four steps: a follower finds the offer on your Brillay page, pays upfront as a guest, asks one private question, and receives one written reply, privately.

On Brillay, you set the price and the reply window for a Paid Question, and you send one written reply.

Because a Paid Question is paid before the creator answers, the "can you look at this, I'll pay you back" ambiguity never arises. Followers pay upfront; you can decline a request.

Collecting after the work is done is the part free DMs never solve. A Freelancers Union survey of more than 5,000 U.S. freelance workers found that 71% of freelancers struggle to collect payment for work at least once in their career, and that the average unpaid freelance worker loses almost $6,000 a year. That 2015 Freelancers Union survey covers freelance work broadly rather than game coaching, but charging before the answer is written removes the collection problem the survey describes.

What should you charge for a strategy question?

Charge a fixed amount per bounded answer rather than an hourly rate, because a single flat price per question is easier for a follower to evaluate than a rate card. For a useful strategy answer, test a fixed price around $20–$35, then adjust it based on how long a good reply takes and how many questions arrive.

The audience for a paid answer already spends money inside games. The Entertainment Software Association's 2026 Essential Facts report finds that Gen Alpha, Gen Z, and Millennial players who buy in-game content typically spend $20 per month (median) (ESA).

Any price mentioned here is illustrative, not a guarantee of demand or income — results depend on your audience, game, positioning, and the clarity of what's included. For calibration on what specialized performance skill pays in adjacent fields, the U.S. Bureau of Labor Statistics reports a median annual wage of $59,400 for entertainment and sports occupations in May 2025, against $50,980 for all occupations. The BLS figure covers entertainment and sports occupations broadly and is not specific to game coaching or strategy Q&A.

Should you sell a paid question or a coaching call?

Sell a Paid Question when the value sits in one specific answer, and sell Custom Work when the value sits in commissions and small custom work such as a file review.

Brillay's how-it-works page states that a Paid Question is answered without a live appointment and that "there are no live video calls or appointments to schedule". If you offer live coaching, run the call and take payment outside Brillay. Use Paid Questions for one private question and one written reply, and Custom Work for commissions and small custom work.

Live coaching also carries scheduling overhead that a single text question does not. Metafy's own help center tells coaches to sync a Google Calendar and lock in weekly hours before selling sessions, warning that "No schedule, no sessions".

Related reading: live coaching vs. async VOD review pricing breaks down that trade-off further, and get paid upfront for game coaching covers collecting payment before a live session happens.

How do coaching marketplace fees compare to Brillay?

Dedicated coaching marketplaces usually charge a percentage plus a flat per-transaction fee, and that flat component weighs far more heavily on a small, quick answer than on a full coaching package. Brillay charges an 8% platform fee on follower-paid work and 5% on tips and goals, with no flat per-transaction component and no monthly fee, so a low-priced question keeps a larger share of its price (Brillay, Pricing). A creator already receiving strategy DMs can send those followers straight from a bio or stream panel to their own Brillay page, rather than putting them into a coaching marketplace directory.

Card processing is excluded from every Brillay and Metafy platform-fee figure compared on this page, because Brillay and Metafy each publish card processing as a separate cost. Brillay's pricing page states that "payment-processing fees are deducted separately from creator earnings" and defines the result as "Creator earnings = follower payment − platform fee − processing fee". Metafy's payments help article likewise lists a "Processing fee: 2.9% + $0.40" separately from its platform fee (Metafy Help Center, "Getting Verified & Receiving Payments on Metafy").

Metafy, a gaming-coaching marketplace, states in its own help center that its free Core tier takes "12% of your earnings + $1.79 per transaction, capped so it never exceeds 30% of your earnings" (Metafy Help Center, "What is Metafy Core?").

A same-price example isolates what the flat component costs. On a $25 strategy answer, Brillay's published 8% platform fee on paid work comes to $2.00 and leaves $23.00 before card processing, while Metafy Core's published 12% + $1.79 comes to $4.79 — below its published 30% cap of $7.50 — and leaves $20.21 before card processing. The $1.79 flat fee is most of the $2.79 gap at that price, and it claims a bigger share of the answer the cheaper the answer gets.

On a $25 strategy answer, compare each platform's published percentage and flat fees before card processing; use a price that reflects the time and expertise needed for a useful answer.

Metafy's commission-free alternative is a subscription rather than a lower rate: Metafy Pro costs $99 per month, or $69 per month billed annually, and lets a creator keep 100% of earnings (Metafy Help Center, "Account Types: User vs Core vs Pro"). A $99 monthly subscription needs steady booking volume before it beats a percentage-only fee charged on occasional $25 strategy answers.

Stripe publishes 2.9% + $0.30 per successful transaction as its US domestic online-card rate, and international cards, currency conversion, and other payment methods are priced differently. Card processing is a cost of moving money through a card network rather than a platform charge, which is why the Stripe rate is listed as its own line and left out of the Brillay and Metafy platform-fee math on this page. Fee structure is the only thing these published rates compare; none of them says which platform sends a creator more customers.

Which strategy questions should you keep answering free?

Keep free any answer that benefits your broader audience rather than one person: a quick tip you would post as content anyway, or a one-word clarification that costs no real thinking time. Charging for a ten-second reply reads as petty; charging for a personalized plan that took twenty minutes of thought reads as fair.

Free tips also feed the social side of play that keeps an audience together in the first place. The Entertainment Software Association's 2026 Essential Facts report finds that 88% of Gen Z players say video games are a great way to bring people together (ESA).

The distinction that matters is time and specificity. A general tip a creator would happily repeat to anyone is different from a personalized, "here's exactly what you should do in your situation" answer that only benefits the one follower who asked, and the second kind is what a Paid Question is built for. Stating the split plainly on your page — "general tips are free in my content; a specific build or matchup check for your account is a paid question" — helps followers know which category their message falls into before they send it.

How do you turn on paid Q&A on Brillay?

Add Paid Questions to the same Brillay link as your other offers, set your price and reply time, and share it in your bio, Discord, or stream panels. Creators in 41 countries can get paid; followers pay by card from anywhere. Followers wanting a personal answer pay upfront as guests through that link instead of messaging you directly.

Discord is one of the highest-value places to post that link, because its user base is overwhelmingly a gaming audience. Discord's own company page reports more than 90 million daily active users and states that over 90% of them play video games, citing Discord internal data as of Q4 2025 and its 2025 user survey.

The creator redirects the people asking to their Brillay page, where the request and payment happen. General questions can still go through your normal DMs or community if you want to keep answering some of them for free. For creators who coach more formally, Brillay for gaming coaches covers how Paid Questions fit alongside coaching packages and VOD reviews on the same page.

Frequently asked questions

The questions creators ask most about paid strategy Q&A concern attachments, what one answer includes, credentials, and cost.

Can a follower attach a screenshot or clip to a Paid Question?

No. If a question needs a screenshot, build, or clip attached, list it as Custom Work instead, which accepts attached files from the client and delivers text plus files of any allowed type and/or a link.

Can I set a follow-up window or revision count on a paid question?

You set the price and the reply time. A Paid Question includes one written reply. Delivery is one-time, so use Custom Work for a clearly defined file review, audit, or other single delivery.

Do I need a coaching certification to charge for strategy questions?

No credential is checked when you publish a Paid Question on Brillay — there is no application or eligibility review. Local rules on advertising coaching services or using certain titles can still vary by where you operate — describe your experience accurately and check what applies to you.

What does Brillay charge on a paid question?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

For scale, Stripe publishes 2.9% + $0.30 per successful transaction as its typical US domestic online-card rate.

Create your free Brillay page and turn the next "what's the best build" DM into a priced question instead of free advice.