How Much Does Cameo Take From Creators?

Cameo takes 30% of a Cameo Video booking: its Talent Terms of Service, last updated October 31, 2024, state that Cameo pays talent 70% of the Booking Fee actually received by Cameo. When a fan pays inside Cameo’s iOS app, Apple’s 30% commission comes out first, so the creator nets about 49% of the fan’s price.

Last come from Cameo’s Talent Terms of Service and Cameo’s talent hub.

For a side-by-side of the two business models, see FanBell vs. Cameo.

What percentage does Cameo take?

Cameo takes 30% of a Cameo Video booking made on the web, and 30% of whatever is left after Apple’s commission on an in-app booking. That split lives in Cameo’s binding Talent Terms of Service, not just a marketing page, and the same clause pays talent 100% of any amount a fan designates as a tip.

• Cameo’s Talent Terms of Service state that, absent a separate agreement, “we will pay you 70% of the Booking Fee actually received by Cameo for each CAMEO Video or other Cameo product offering” (Cameo Talent Terms of Service, last updated October 31, 2024, effective November 30, 2024).
• Cameo’s talent hub advertises the identical headline split to prospective talent as “You take 70% we take 30%” (Cameo talent hub).
• Cameo pays talent 100% of any amount a fan explicitly designates as a “tip”, after Cameo service fees and any app-store deduction, under the same fees clause of the Cameo Talent Terms of Service (last updated October 31, 2024).
• A Cameo request that expires pays $0 even if the creator records it anyway: the Cameo Talent Terms of Service permit fulfilling an expired request only “at no cost to the User and with no payment due from us” (last updated October 31, 2024).

On a $100 Cameo Video booked on cameo.com, the creator is paid $70 and Cameo keeps $30, applying the 70% figure in Cameo’s Talent Terms of Service. On the same $100 booking paid inside the iOS app, Apple’s 30% commission takes $30, Cameo receives $70, the creator is paid 70% of that $70 — about $49 — and Cameo keeps $21.

What does a creator actually earn on an iOS app booking?

An iOS booking pays roughly 49% of the fan’s price. Cameo’s Talent Terms of Service apply the 70% talent share to the “Net App Booking Fee” — the amount Cameo receives after the app store’s deduction — and the same clause names Apple’s commission as 30%, so two cuts stack before the creator is paid.

• Cameo’s Talent Terms of Service state that for a Booking Fee paid through the app, “we will pay you 70% of the amount actually received by Cameo after subtracting any payment to or deduction by the application platform (e.g., Apple deducts a 30% commission from the Booking Fee)” — so a 30% Apple cut and a 30% Cameo cut stack on the same booking (last updated October 31, 2024).
• Apple charges a reduced 15% commission instead of 30% to developers enrolled in the App Store Small Business Program, which is open to developers earning up to $1 million USD in proceeds in the previous calendar year (Apple Developer) — a threshold Cameo’s own terms indicate it does not use, since they cite Apple’s 30% rate.
• iOS prices are rounded up to an Apple SKU: Cameo’s talent hub states that a US $5.00 Booking Fee “will be adjusted to US $5.99 in the App for iOS” because prices in the app must be an available Apple SKU (Cameo talent hub).

Why do some Cameo pages still say 75%?

Cameo’s own site shows 75% in three places, which is where the widely repeated “Cameo takes 25%” claim comes from. Two of those 75% figures cover different products — Cameo Direct messages and paid subscriptions — and the third sits in an FAQ that the newer Talent Terms of Service supersede for Cameo Videos.

• Cameo’s talent hub FAQ still says “Requests made through the Cameo website don’t involve the Apple fee, so you receive 75% of the booking fee actually received by Cameo”, which conflicts with the 70% in the Talent Terms of Service last updated October 31, 2024 (Cameo talent hub and Cameo Talent Terms of Service).
• For Cameo Direct, Cameo’s Additional Talent Terms state “we will pay you 75% of the applicable price actually received by Cameo for each paid Message or Sticker” (Cameo Direct Additional Talent Terms, last updated May 4, 2023).
• For paid subscription features, Cameo’s Additional Talent Terms state “we will pay you 75% of the subscription price actually received by Cameo from each User”, paid monthly, one month after Cameo receives it (Cameo Follower Feed and Subscriptions Additional Talent Terms, last updated March 3, 2022).

For a Cameo Video, the number that governs is the 70% in the Talent Terms of Service, because that agreement applies “absent a separate agreement with you” (Cameo Talent Terms of Service, last updated October 31, 2024).

How much does a Cameo cost, and when does the creator get paid?

There is no standard Cameo price — talent set their own Booking Fee, and Cameo’s payout timing depends on the country. Creators transfer earnings from the Talent Wallet and receive them within seven days, except in countries Cameo’s payment provider does not support, which are paid by PayPal monthly.

• Cameo talent set their own price: Cameo’s talent hub tells prospective talent “You set your price and get paid per request”, and its Talent Terms of Service bar talent from altering a Booking Fee to fake a discount (Cameo talent hub and Cameo Talent Terms of Service).
• Cameo’s talent hub states that after initiating a Talent Wallet transfer, “you will receive those funds within 7 days of transferring” (Cameo talent hub).
• Creators “in a country that is not supported by our payment provider” are paid through PayPal on the 7th of each month, per Cameo’s talent hub.
• Cameo asks talent to fulfill a request within 48 hours, with up to seven days or longer at Cameo’s sole discretion before the request expires.

If you are pricing a comparable personalized offer, how much to charge for a shoutout walks through the pricing math.

How does Cameo compare with lower-fee alternatives?

Cameo’s 30% cut is the highest of the three platforms below. FanBell charges 12% only when a fan pays, and Ko-fi charges 0% on one-time tips and 5% on memberships, shop sales and commissions. The trade-off is discovery: Cameo is a marketplace, while FanBell and Ko-fi give creators a page they promote themselves.

Payment-processing fees are charged separately by Stripe or PayPal on all four rows and are not included in those payout figures. Fee percentage is also only half the decision: Cameo supplies marketplace demand and a curated talent roster, while a direct-payment page assumes you already have an audience to send to it. Creator platform fees compared gives the wider fee overview, the best Cameo alternatives for small creators covers accessible options for smaller audiences, and Topmate vs. Cameo breaks down the paid-Q&A match-up.

How does FanBell compare with Cameo?

FanBell charges a 12% platform fee versus Cameo’s 30%, has no follower minimum and no monthly cost, and sells through a link you share rather than a marketplace listing. On a $100 shoutout that is $88 to the creator on FanBell against $70 on Cameo, before payment processing on either.

• FanBell’s 12% platform fee applies only when a fan actually pays, and FanBell is free to start with no monthly fee.
• FanBell has no follower minimum and no approval queue for creating a page (How FanBell works).
• Payments and payouts run on Stripe, with Stripe processing deducted separately from FanBell’s 12% platform fee (How FanBell works and FanBell pricing).

Because FanBell offers are purchased on the web, no Apple in-app commission is applied on top. A FanBell page can run alongside a Cameo profile rather than replacing it.

Frequently asked questions

How much does Cameo take from creators?

Cameo takes 30% of a Cameo Video booking. Its Talent Terms of Service state that Cameo will “pay you 70% of the Booking Fee actually received by Cameo for each CAMEO Video”.

Is Cameo’s cut 25% or 30%?

It is 30% for a Cameo Video. The 25% claim traces to the 75% talent share still shown in Cameo’s talent-hub FAQ and in its Cameo Direct terms for paid messages, but the Talent Terms of Service last updated October 31, 2024 set the Cameo Video share at 70% to talent.

Does Apple take another 30% from Cameo bookings?

Yes, on iOS app bookings. Cameo’s Talent Terms of Service pay talent 70% of the booking fee only “after subtracting any payment to or deduction by the application platform (e.g., Apple deducts a 30% commission)”, leaving the creator about 49% of the fan’s price.

Does Cameo take a cut of tips?

No. Cameo pays talent 100% of any amount a fan explicitly designates as a “tip”, after Cameo service fees and any app-store deduction.

When does Cameo pay creators?

Cameo’s talent hub states that funds transferred from the Talent Wallet arrive within 7 days, and that creators in countries unsupported by Cameo’s payment provider are paid through PayPal on the 7th of each month (Cameo talent hub).

Ready to sell shoutouts and other paid offers without a 30% cut or an approval queue? Create your free FanBell page and set up your first offer in minutes.